Avis Names Scott Deaver Executive Vice President of Marketing

Appointment of Travel and Internet Executive Heralds New Approach

In Marketing for Rental Car Company



Apr 03, 2001, 01:00 ET from Avis Rent A Car System, Inc.

    PARSIPPANY, N.J., April 3 /PRNewswire/ -- Scott Deaver, a seasoned
 marketing professional with extensive experience at both old and new economy
 companies, today was named executive vice president of marketing at Avis Rent
 A Car.  Last month, Avis became a wholly owned subsidiary of Cendant
 Corporation (NYSE:   CD) after Cendant concluded the purchase of Avis Group Inc.
     "This appointment marks a new phase in our marketing efforts as Avis
 becomes fully integrated into Cendant Corporation," said F. Robert Salerno,
 president and chief operating officer of Avis.  "We expect that Scott's energy
 and creativity, marketing knowledge, and track record for strengthening brands
 will lead Avis and Cendant's rental car operations to new levels of growth."
     Prior to his Avis appointment, Deaver, 48, was chief marketing officer for
 move.com, an online real estate and home services portal launched by Cendant
 in early 2000.  Within nine months of the site launch, Deaver's marketing team
 created significant brand awareness for move.com, while building traffic
 levels to second highest in the online real estate category, as well as
 doubling traffic in just a three-month period for the company's
 well-established Rent Net apartment site.  Cendant recently completed the sale
 of move.com and Welcome Wagon to Homestore.com for approximately $700 million
 in stock, representing a tenfold return on Cendant's investment.
     Before leading marketing at move.com, Deaver was senior vice president of
 corporate marketing at Cendant where he worked with the company's entire
 portfolio of travel, real estate and direct marketing brands.  Deaver has also
 worked as a marketing executive for several major hotel brands, including
 Ramada(R), Howard Johnson(R), and Holiday Inns(R), where he was responsible
 for the marketing launch of the Embassy Suites chain.
     In his new role, Deaver will be responsible for the development of all
 Avis marketing strategies designed to build brand equity, customer loyalty and
 market share, including efforts to capitalize on revenue-generating
 cross-marketing strategies within Cendant.
     "I am very excited about this opportunity to build on the strength of the
 world-class Avis brand," said Deaver.  "My recent experience with an Internet
 venture gives me a fresh perspective on the travel industry and how direct
 marketing can help move revenues and market share for Avis.  The goal is not
 only to grow the business and the equity of the Avis brand, but ensure that
 marketing builds momentum for Cendant's new rental car operations."
 
     Avis Rent A Car System, Inc. and its subsidiaries operate the world's
 second largest general-use car rental business, providing business and leisure
 customers with a wide range of services at more than 1,650 locations in the
 United States, Canada, Australia, New Zealand and the Latin/American Caribbean
 region.  Avis is recognized as one of the world's top brands for customer
 loyalty and as the industry leader in applying new technologies to grow its
 business.  The company is a wholly owned subsidiary of Cendant Corporation
 (NYSE:   CD), a diversified global provider of business and consumer services
 primarily within the real estate and travel sectors.
 
     For additional information and news about Avis, please log onto the Avis
 Web Site (http://www.avis.com) or contact Company News on Call at
 1-800-758-5804, access code #078975.
 
 

SOURCE Avis Rent A Car System, Inc.
    PARSIPPANY, N.J., April 3 /PRNewswire/ -- Scott Deaver, a seasoned
 marketing professional with extensive experience at both old and new economy
 companies, today was named executive vice president of marketing at Avis Rent
 A Car.  Last month, Avis became a wholly owned subsidiary of Cendant
 Corporation (NYSE:   CD) after Cendant concluded the purchase of Avis Group Inc.
     "This appointment marks a new phase in our marketing efforts as Avis
 becomes fully integrated into Cendant Corporation," said F. Robert Salerno,
 president and chief operating officer of Avis.  "We expect that Scott's energy
 and creativity, marketing knowledge, and track record for strengthening brands
 will lead Avis and Cendant's rental car operations to new levels of growth."
     Prior to his Avis appointment, Deaver, 48, was chief marketing officer for
 move.com, an online real estate and home services portal launched by Cendant
 in early 2000.  Within nine months of the site launch, Deaver's marketing team
 created significant brand awareness for move.com, while building traffic
 levels to second highest in the online real estate category, as well as
 doubling traffic in just a three-month period for the company's
 well-established Rent Net apartment site.  Cendant recently completed the sale
 of move.com and Welcome Wagon to Homestore.com for approximately $700 million
 in stock, representing a tenfold return on Cendant's investment.
     Before leading marketing at move.com, Deaver was senior vice president of
 corporate marketing at Cendant where he worked with the company's entire
 portfolio of travel, real estate and direct marketing brands.  Deaver has also
 worked as a marketing executive for several major hotel brands, including
 Ramada(R), Howard Johnson(R), and Holiday Inns(R), where he was responsible
 for the marketing launch of the Embassy Suites chain.
     In his new role, Deaver will be responsible for the development of all
 Avis marketing strategies designed to build brand equity, customer loyalty and
 market share, including efforts to capitalize on revenue-generating
 cross-marketing strategies within Cendant.
     "I am very excited about this opportunity to build on the strength of the
 world-class Avis brand," said Deaver.  "My recent experience with an Internet
 venture gives me a fresh perspective on the travel industry and how direct
 marketing can help move revenues and market share for Avis.  The goal is not
 only to grow the business and the equity of the Avis brand, but ensure that
 marketing builds momentum for Cendant's new rental car operations."
 
     Avis Rent A Car System, Inc. and its subsidiaries operate the world's
 second largest general-use car rental business, providing business and leisure
 customers with a wide range of services at more than 1,650 locations in the
 United States, Canada, Australia, New Zealand and the Latin/American Caribbean
 region.  Avis is recognized as one of the world's top brands for customer
 loyalty and as the industry leader in applying new technologies to grow its
 business.  The company is a wholly owned subsidiary of Cendant Corporation
 (NYSE:   CD), a diversified global provider of business and consumer services
 primarily within the real estate and travel sectors.
 
     For additional information and news about Avis, please log onto the Avis
 Web Site (http://www.avis.com) or contact Company News on Call at
 1-800-758-5804, access code #078975.
 
 SOURCE  Avis Rent A Car System, Inc.