BabyBjorn Introduces Baby Carrier Miracle with Flexible Carrying Positions and Ergonomic Waist Belt

-- Grows with a newborn to 15 months without an infant insert --

Sep 23, 2011, 14:14 ET from BabyBjorn

SOLNA, Sweden, Sept. 23, 2011 /PRNewswire/ -- A new baby carrier that accommodates newborns without an infant insert, pillow or cushion, and grows to hold a 15 month old child was introduced today by BabyBjorn: the BABYBJORN Baby Carrier Miracle. The BABYBJORN Baby Carrier Miracle's unique waist belt and adjustable back support allow parents to easily change carrying positions for a more comfortable experience.

With its flexible design, the Baby Carrier Miracle allows parents to adjust the carrier straps and ergonomic waist belt and transfer baby's weight between their waist, hips and shoulders to relieve pressure points.  It also has a size adjustment buckle on the inside to grow the carrier allowing superior comfort for parent and child.

When used with a newborn, the BABYBJORN Baby Carrier Miracle is designed for a parent to wear close to the heart—high up on the chest and facing inward—providing vital contact and bonding and the ability to monitor baby's breathing.  This position may help reduce colic.  Side adjusters near the head and legs can be loosened or tightened to fit baby's changing body. For older, stronger babies, the Baby Carrier Miracle provides the option for baby to face outward while resting safely against his parent's chest.

Developed in close collaboration with pediatricians, the BABYBJORN Baby Carrier Miracle is designed to properly support baby's head, neck and back while keeping baby's legs and hips in the correct position. The carrier structure allows plenty of space for movement of arms and legs which stimulates baby's motor skills, muscles and balance. These features build upon BabyBjorn's goal to keep children safe, as over 30 million babies have been securely worn in BabyBjorn Baby Carriers since the first model was introduced in 1973.

"Parents asked for a more versatile carrier that could grow with a baby and remain comfortable for the parent," said Bjorn Jakobson, founder and CEO of BabyBjorn. "Using our 50 years of baby product knowledge and personal experience, we created the BABYBJORN Baby Carrier Miracle to fit baby perfectly from day one (as long as the child weighs 8 lbs) to around the time he starts walking on his own. Adjustable straps allow both baby and parents to change positions as often as needed in order to find a perfect ergonomic fit."

The BABYBJORN Baby Carrier Miracle is gentle on baby's skin and is free from harmful chemicals. The seams on the BABYBJORN Baby Carrier Miracle are placed on the outside, so they won't chafe baby's arms and legs. The fabric on the inside of the baby carrier is also designed to be smooth and gentle. Committed to safety, all BabyBjorn products are Class-1 Oeko-Tex certified.

BABYBJORN's Baby Carrier Miracle is available in Soft Cotton Mix, Mesh and Organic Cotton.  The Soft Cotton Mix carrier has a suggested retail price of $184.95 and is available at independent, online and mass retail October 1.  

SOURCE BabyBjorn



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http://www.babybjorn.com