Back by Popular Demand, Wonder(R) and Home Pride(R) Breads Return to Southern California Market

New Nature's Pride(R) Bread Expands West Coast Distribution

IBC Pledges Donation of 5,000 Loaves of Fresh Bread to San Diego Food Bank and Los Angeles Regional Food Bank

Jul 15, 2009, 09:39 ET from Interstate Brands Corporation

IRVING, Texas, July 15 /PRNewswire/ -- In response to significant consumer demand during a nearly two-year absence, Wonder(R) and Home Pride(R) brand breads -- among the top sellers in their respective categories previously -- are now again available at retailers throughout the Southern California market, Interstate Brands Corporation (IBC), the baker of both breads, announced today. The company also announced that its new Nature's Pride(R) bread, the first brand of 100% natural bread available across the country, has expanded its west coast distribution and is now sold throughout Southern California.

When previously in the market, Home Pride was the best selling brand of premium white and everyday wheat bread and Wonder, the number one brand of white bread in America, was also one of the top sellers in Southern California.

In connection with the re-introduction, IBC has pledged to donate 5,000 loaves of bread to the San Diego Food Bank and the Los Angeles Regional Food Bank to support their missions of providing food to people in need, advocating for the hungry and advancing human caring.

"Today marks an exciting day for IBC, our union employees and management team, our wonderful retail partners and the scores of loyal Southern California consumers who spoke up, made their voices heard and urged us to bring back their favorite breads," said Mark Walsh, senior vice president and general manager of IBC's California business unit. "With a successful restructuring now behind us, we are a stronger company with a revamped cost structure, which now enables us to respond to consumer demand and distribute our breads in an efficient, profitable way."

Rich Seban, chief marketing officer of IBC added, "Not only are we bringing back Wonder and Home Pride, we are also expanding our offerings with new 100% natural Nature's Pride, which, in only a few short months since its launch, has drawn rave reviews from consumers and earned high praise from Fitness Magazine as the best sliced bread. Nature's Pride is a testament to a renewed commitment to innovation at IBC, one that will continue to expand our focus on nutrition to meet consumers' evolving tastes and desires. We are extremely excited about the significant market opportunity here."

In connection with the re-introduction, IBC is rolling out a local advertising effort and many retailers are planning related promotions.

About Interstate Brands Corporation

Interstate Brands Corporation is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Nature's Pride(R), Dolly Madison(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit

SOURCE Interstate Brands Corporation