AMSTERDAM, August 12, 2015 /PRNewswire/ --
Backbase scores twice in the top 5 for the B2C Informational and B2C Transactional use cases.
Today, Backbase, the software company behind the omni-channel Customer Experience Platform (CXP) and Digital Banking Platform (DBP), is happy to announce its inclusion in the Gartner Critical Capabilities for Mobile Application Development (MAPD) report. Out of four use cases, Backbase received the second highest score in the B2C Informational use case and fifth highest score in the B2C transactional use case.
In the Critical Capabilities for Mobile Application Development Platforms report, Gartner evaluates 14 MADP vendors across four use cases of growing demand for mobile apps.
Backbase has been delivering mobile apps and complete omni-channel projects for the past years, for FIs across the globe. This is based on Backbase's omni-channel customer experience and digital banking platform that includes its own native Mobile SDK and MBaaS, delivering capabilities and mobile solutions across the full Software Development Lifecycle (SDLC), empowering businesses to define, design, develop, deploy, and manage omni-channel digital experiences from a single platform.
"Because mobile is the fastest growing channel for financial institutions, we believe being included by Gartner is great recognition of the developments Backbase has made in the past few years," said Backbase CEO, Jouk Pleiter. "Our core focus is to help banks and insurers to deliver a great customer experience, and mobile is key in that aspect. Scoring so high indicates that we are great for our customers and doing great in our market."
Backbase is a software company that creates products such as Backbase CXP and Backbase DBP, each designed to help financial institutions organize, create, and manage customer experiences across all channels, and on any device. Our mission is to help organizations transition smoothly into truly customer-centric businesses by adopting an outside-in approach, pleasing customers while delivering measurable business results. We believe that customer experience management is essential for gaining a competitive edge in the financial sector, helping organizations stand out from the crowd, while growing their business in the process. For more information visit http://www.backbase.com
Gartner, Critical Capabilities for Mobile Application Development Platforms, Richard Marshall, Van L. Baker, Ray Valdes, Jason Wong, Michelle A. Brosnahan, Adrian Leow, 04 August 2015
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Jelmer de Jong