BackWeb to Provide Content Delivery and Notification Technology to NBC

Network Automatically Alerts News Managers at 215 NBC Stations of Special

Reports via BackWeb Push Application Server



Apr 18, 2001, 01:00 ET from BackWeb Technologies

    SAN JOSE, Calif., April 18 /PRNewswire/ --
 BackWeb Technologies (Nasdaq:   BWEB), a leading provider of push communications
 infrastructure for e-business, today announced that NBC has chosen BackWeb's
 content delivery and notification technology as the foundation for a new
 nationwide affiliate communications system.  The new system provides NBC with
 a single communications infrastructure for alerting more than 215 NBC stations
 about upcoming special news reports and other interruptions in scheduled
 programming.
     The BackWeb(R) Push Application Server enables NBC to automatically reach
 affiliates station managers, broadcast operations and news managers -- no
 matter where they are located -- with breaking news and other major
 developments.  BackWeb's notification technology delivers time-sensitive
 alerts via desktop systems and laptops, email, and email-compliant pagers, and
 pushes the message from one device to the next until every recipient is
 contacted.  BackWeb's technology replaces NBC's satellite-based alert system.
 NBC frequently alerts its stations of breaking news such as presidential
 announcements, and international events, as well as unscheduled changes to
 other programming.  During heavy news periods, alerts can occur several times
 daily.
     "Because every second counts in the 24/7 world of broadcast news, we
 wanted an Internet-based system that was scalable and flexible enough to
 instantly contact key people at every one of our stations and affiliates,"
 said Sandi Resnikoff, chief technology officer at NBC.  "BackWeb's powerful
 escalation feature enables us to literally seek out the intended recipient and
 ensure that he or she is prepared for the latest developments from NBC News."
     The Push Application Server allows NBC to deliver messages to any number
 of users, and can be customized to send alerts to specific groups, regions or
 individuals.  Working in concert with third-party 128-bit encryption, the
 server's escalation feature identifies whether a user has received a
 notification on his or her desktop computer.  If not, the server reroutes the
 information and delivers it to the next-highest-priority device.  Key
 affiliate personnel are able to customize the system to identify their
 preferred pager addresses, email accounts, email-to-pager addresses, and other
 information.
     "Timing is everything for leading news organizations like NBC, and
 BackWeb's technology is designed specifically to deliver time-sensitive
 information instantly and reliably," said Eli Barkat, chairman and CEO of
 BackWeb Technologies.  "BackWeb is proud to provide the push communications
 infrastructure that is helping to keep television stations around the country
 on top of the latest developments from NBC News.  We look forward to working
 with NBC to help them derive even more value from the BackWeb Push Application
 Server."
 
     About BackWeb Technologies
     BackWeb Technologies is a leading provider of push communications
 infrastructure for e-business that enable companies to proactively communicate
 time-sensitive, business-critical information throughout Internet and Wireless
 networks to customers, partners and employees.  Corporations such as Cisco,
 Compaq, Hewlett-Packard, and Schlumberger Dowell have deployed BackWeb's
 Polite(R) push communications infrastructure for managing critical changes for
 key e-business and customer service applications.  BackWeb Technologies is
 headquartered in San Jose, California, and Ramat-Gan, Israel.  For more
 information, visit its web site at www.backweb.com or call 800-863-0100.
     Statements in this news release which are not purely historical are
 forward-looking statements within the meaning of the U.S. Securities laws,
 including statements of beliefs, plans, expectations or intentions regarding
 the future.  Actual results could differ materially from those in such
 forward-looking statements.  Factors that could cause actual results to differ
 materially include unforeseen technological issues related to use of the
 BackWeb software, deployment issues related to implementation, unforeseen
 software errors, competitive factors and business and expense factors that may
 affect the perceived efficiencies from use of BackWeb's products, and the
 risks and uncertainties detailed from time to time in BackWeb's public reports
 and statements filed with the U.S. Securities and Exchange Commission.
 BackWeb assumes no obligation to update any forward-looking statements
 contained in this press release
     NOTE:  BackWeb and Polite are registered trademarks of BackWeb
 Technologies.  All other trademarks are the property of their respective
 owners.
 
 

SOURCE BackWeb Technologies
    SAN JOSE, Calif., April 18 /PRNewswire/ --
 BackWeb Technologies (Nasdaq:   BWEB), a leading provider of push communications
 infrastructure for e-business, today announced that NBC has chosen BackWeb's
 content delivery and notification technology as the foundation for a new
 nationwide affiliate communications system.  The new system provides NBC with
 a single communications infrastructure for alerting more than 215 NBC stations
 about upcoming special news reports and other interruptions in scheduled
 programming.
     The BackWeb(R) Push Application Server enables NBC to automatically reach
 affiliates station managers, broadcast operations and news managers -- no
 matter where they are located -- with breaking news and other major
 developments.  BackWeb's notification technology delivers time-sensitive
 alerts via desktop systems and laptops, email, and email-compliant pagers, and
 pushes the message from one device to the next until every recipient is
 contacted.  BackWeb's technology replaces NBC's satellite-based alert system.
 NBC frequently alerts its stations of breaking news such as presidential
 announcements, and international events, as well as unscheduled changes to
 other programming.  During heavy news periods, alerts can occur several times
 daily.
     "Because every second counts in the 24/7 world of broadcast news, we
 wanted an Internet-based system that was scalable and flexible enough to
 instantly contact key people at every one of our stations and affiliates,"
 said Sandi Resnikoff, chief technology officer at NBC.  "BackWeb's powerful
 escalation feature enables us to literally seek out the intended recipient and
 ensure that he or she is prepared for the latest developments from NBC News."
     The Push Application Server allows NBC to deliver messages to any number
 of users, and can be customized to send alerts to specific groups, regions or
 individuals.  Working in concert with third-party 128-bit encryption, the
 server's escalation feature identifies whether a user has received a
 notification on his or her desktop computer.  If not, the server reroutes the
 information and delivers it to the next-highest-priority device.  Key
 affiliate personnel are able to customize the system to identify their
 preferred pager addresses, email accounts, email-to-pager addresses, and other
 information.
     "Timing is everything for leading news organizations like NBC, and
 BackWeb's technology is designed specifically to deliver time-sensitive
 information instantly and reliably," said Eli Barkat, chairman and CEO of
 BackWeb Technologies.  "BackWeb is proud to provide the push communications
 infrastructure that is helping to keep television stations around the country
 on top of the latest developments from NBC News.  We look forward to working
 with NBC to help them derive even more value from the BackWeb Push Application
 Server."
 
     About BackWeb Technologies
     BackWeb Technologies is a leading provider of push communications
 infrastructure for e-business that enable companies to proactively communicate
 time-sensitive, business-critical information throughout Internet and Wireless
 networks to customers, partners and employees.  Corporations such as Cisco,
 Compaq, Hewlett-Packard, and Schlumberger Dowell have deployed BackWeb's
 Polite(R) push communications infrastructure for managing critical changes for
 key e-business and customer service applications.  BackWeb Technologies is
 headquartered in San Jose, California, and Ramat-Gan, Israel.  For more
 information, visit its web site at www.backweb.com or call 800-863-0100.
     Statements in this news release which are not purely historical are
 forward-looking statements within the meaning of the U.S. Securities laws,
 including statements of beliefs, plans, expectations or intentions regarding
 the future.  Actual results could differ materially from those in such
 forward-looking statements.  Factors that could cause actual results to differ
 materially include unforeseen technological issues related to use of the
 BackWeb software, deployment issues related to implementation, unforeseen
 software errors, competitive factors and business and expense factors that may
 affect the perceived efficiencies from use of BackWeb's products, and the
 risks and uncertainties detailed from time to time in BackWeb's public reports
 and statements filed with the U.S. Securities and Exchange Commission.
 BackWeb assumes no obligation to update any forward-looking statements
 contained in this press release
     NOTE:  BackWeb and Polite are registered trademarks of BackWeb
 Technologies.  All other trademarks are the property of their respective
 owners.
 
 SOURCE  BackWeb Technologies