Bank of America Hires Former GE E-Business Executive To Accelerate Internet Growth

Apr 27, 2001, 01:00 ET from Bank of America

    CHARLOTTE, April 27 /PRNewswire/ -- Bank of America today announced that
 John Rosenfeld, a former global e-business leader with General Electric, will
 join the bank as Consumer e-Commerce executive.  In this position, he will be
 responsible for executing the company's growth strategy for meeting consumer
 financial needs through digital delivery channels, including
 www.bankofamerica.com.
     His immediate priorities will center on continuing to expand the
 electronic reach of the bank, building out customer self-service applications
 and adding new online services that will help broaden and deepen customer
 relationships.  Bank of America is the nation's leading provider of online
 financial services, with more than 3.2 million online banking customers.
     Rosenfeld joins the company from General Electric Aircraft Engines, where
 he was responsible for building an e-commerce infrastructure that today does
 more than $1 billion worth of aircraft business through the Internet.  This
 included launching a customer Web center and establishing direct procurement
 links between GE and key customers.
     "John is joining Bank of America at a time when digital technology is
 expanding our opportunities to enhance the customer experience with greater
 speed, convenience and self-service capabilities," said Amy Brinkley, Consumer
 Products executive.  "He's going to help us leverage the tremendous strengths
 of our franchise to bring customers the choices they want and need through the
 Internet."
     James D. Dixon, bankofamerica.com executive, said that Rosenfeld would
 bring a new perspective that will help Bank of America as it aggressively
 develops its e-commerce capabilities. "John's experience at GE and other
 companies shows that he understands that the Internet is more than just
 another delivery channel - it's a way to offer customers more value, more
 access and better choices," Dixon said.  "We are eager to get him on board."
     In addition to his experience at GE, Rosenfeld's career includes
 leadership of e-commerce and Internet operations at Lexmark International and
 seven years as a Special Forces captain in the United States Army.  He will
 locate to Charlotte, N.C., and begins his Bank of America assignment April 30.
 
     About Bank of America
     One of the world's leading financial services companies, Bank of America
 is committed to making banking work for customers like it never has before.
 Through innovative technologies and the ingenuity of its people, Bank of
 America provides individuals, small businesses and commercial, corporate and
 institutional clients across the United States and around the world new and
 better ways to manage their financial lives.  The company enables customers to
 do their banking and investing whenever, wherever and however they choose
 through the nation's largest financial services network, including
 approximately 4,400 domestic offices and 13,000 ATMs, as well as
 38 international offices, a telephone banking network that handles over a half
 billion calls a year and an Internet Web site that provides online access for
 over 3 million customers, more than any other bank.
     Bank of America stock (NYSE:   BAC) is listed on the New York, Pacific and
 London stock exchanges.  The company's Web site is www.bankofamerica.com.
 News, speeches and other corporate information may be found at
 www.bankofamerica.com/newsroom.
 
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SOURCE Bank of America
    CHARLOTTE, April 27 /PRNewswire/ -- Bank of America today announced that
 John Rosenfeld, a former global e-business leader with General Electric, will
 join the bank as Consumer e-Commerce executive.  In this position, he will be
 responsible for executing the company's growth strategy for meeting consumer
 financial needs through digital delivery channels, including
 www.bankofamerica.com.
     His immediate priorities will center on continuing to expand the
 electronic reach of the bank, building out customer self-service applications
 and adding new online services that will help broaden and deepen customer
 relationships.  Bank of America is the nation's leading provider of online
 financial services, with more than 3.2 million online banking customers.
     Rosenfeld joins the company from General Electric Aircraft Engines, where
 he was responsible for building an e-commerce infrastructure that today does
 more than $1 billion worth of aircraft business through the Internet.  This
 included launching a customer Web center and establishing direct procurement
 links between GE and key customers.
     "John is joining Bank of America at a time when digital technology is
 expanding our opportunities to enhance the customer experience with greater
 speed, convenience and self-service capabilities," said Amy Brinkley, Consumer
 Products executive.  "He's going to help us leverage the tremendous strengths
 of our franchise to bring customers the choices they want and need through the
 Internet."
     James D. Dixon, bankofamerica.com executive, said that Rosenfeld would
 bring a new perspective that will help Bank of America as it aggressively
 develops its e-commerce capabilities. "John's experience at GE and other
 companies shows that he understands that the Internet is more than just
 another delivery channel - it's a way to offer customers more value, more
 access and better choices," Dixon said.  "We are eager to get him on board."
     In addition to his experience at GE, Rosenfeld's career includes
 leadership of e-commerce and Internet operations at Lexmark International and
 seven years as a Special Forces captain in the United States Army.  He will
 locate to Charlotte, N.C., and begins his Bank of America assignment April 30.
 
     About Bank of America
     One of the world's leading financial services companies, Bank of America
 is committed to making banking work for customers like it never has before.
 Through innovative technologies and the ingenuity of its people, Bank of
 America provides individuals, small businesses and commercial, corporate and
 institutional clients across the United States and around the world new and
 better ways to manage their financial lives.  The company enables customers to
 do their banking and investing whenever, wherever and however they choose
 through the nation's largest financial services network, including
 approximately 4,400 domestic offices and 13,000 ATMs, as well as
 38 international offices, a telephone banking network that handles over a half
 billion calls a year and an Internet Web site that provides online access for
 over 3 million customers, more than any other bank.
     Bank of America stock (NYSE:   BAC) is listed on the New York, Pacific and
 London stock exchanges.  The company's Web site is www.bankofamerica.com.
 News, speeches and other corporate information may be found at
 www.bankofamerica.com/newsroom.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X43563333
 
 SOURCE  Bank of America