Baskin-Robbins and DreamWorks SKG Announce Partnership in Support Of National Non-Profit Children's Literacy Organization, First Book

Celebrated With Baskin-Robbins' Free Scoop Night and DreamWorks' Release of

Computer-Animated Comedy 'Shrek'



Apr 30, 2001, 01:00 ET from Baskin-Robbins from ,DreamWorks SKG

    GLENDALE, Calif., April 30 /PRNewswire/ -- Baskin-Robbins and DreamWorks
 SKG today announced a partnership in support of First Book, a national non-
 profit organization that provides free, new books to children from low-income
 families.  Baskin-Robbins, a promotional partner for the computer-animated
 comedy "Shrek," coming to theaters May 18, 2001, and DreamWorks are now
 teaming up to celebrate the promotion of literacy during Baskin-Robbins "Free
 Scoop Night" on Wednesday, May 2, from 6 p.m. to 10 p.m. at participating
 stores nationwide.
     For every scoop served during Free Scoop Night, Baskin-Robbins will make a
 donation to First Book.  Jeffrey Katzenberg, DreamWorks Principal and film
 producer, on behalf of DreamWorks, is matching Baskin-Robbins' Free Scoop
 Night donation to First Book.
     "Partnering with DreamWorks to help celebrate their release of 'Shrek' has
 been a great opportunity to combine the fun of ice cream through our new
 'Shrek' flavors with an exciting new theatrical event," said Joe Adney,
 director of marketing for Baskin-Robbins.  "Now, this partnership is opening
 even more doors to support children's literacy, a cause that Baskin-Robbins
 has made an ongoing commitment to support.  With the help of DreamWorks, we
 believe we'll reach our goal to supply up to a half million books to First
 Book through Free Scoop Night."
     According to Jeffrey Katzenberg, "Organizations like First Book give
 children the opportunity to discover the magic of reading so that fairy tales
 and all books will be open to them.  That's why we're so excited about Baskin-
 Robbins' Free Scoop Night as a chance to educate children and their parents
 about the pleasure of reading, while enjoying some family fun with ice cream."
     "We are very pleased that Baskin-Robbins and DreamWorks have made this
 terrific corporate commitment to literacy," said First Book President, Kyle
 Zimmer.  "With this level of dedication, thousands of children across the
 country will be able to discover a passion for reading and learning that will
 last a lifetime."
 
     About First Book
     First Book is a national nonprofit organization with a single mission:  to
 provide low-income children with their first new books.  In neighborhoods
 across the country, First Book Local Advisory Boards unite leaders from all
 sectors of the community to provide books to children in literacy programs,
 shelters, housing project initiatives, after-school programs and other
 community-based efforts reaching children living below the poverty line.  In
 2000, First Book distributed over 4 million books to children in more than 290
 communities around the country.  For more information about First Book, or to
 donate a book to a needy child online, please visit www.firstbook.org.  If
 you'd like to get involved in your community please call 1-866-READ-NOW toll
 free.
 
     About DreamWorks
     DreamWorks SKG was formed in October, 1994, by its three principal
 partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to
 produce live-action motion pictures; animated feature films; network,
 syndicated and cable television programming; home video entertainment;
 records;  books; toys; and consumer products.
 
     About Baskin-Robbins
     As the world's largest chain of ice cream specialty stores, Baskin-Robbins
 creates and markets its innovative, high-quality premium ice cream, specialty
 frozen desserts and beverages in the company's more than 4,500 retail stores
 around the globe.  Today Baskin-Robbins is operated and marketed by Allied
 Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq
 PLC.  Baskin-Robbins stores are independently owned and operated.  Check with
 the Baskin-Robbins stores in your area for more information about Free Scoop
 Night or log on to www.BaskinRobbins.com for participating store information.
 
     * Baskin-Robbins franchised locations in Louisiana may not participate in
 Free Scoop Night due to the Louisiana Dairy Rules and Regulations, which
 prohibits free ice cream distribution in servings of more than one ounce.  A
 free scoop of Baskin-Robbins' ice cream is 2.5 ounces.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X82427327
 
 

SOURCE Baskin-Robbins; DreamWorks SKG
    GLENDALE, Calif., April 30 /PRNewswire/ -- Baskin-Robbins and DreamWorks
 SKG today announced a partnership in support of First Book, a national non-
 profit organization that provides free, new books to children from low-income
 families.  Baskin-Robbins, a promotional partner for the computer-animated
 comedy "Shrek," coming to theaters May 18, 2001, and DreamWorks are now
 teaming up to celebrate the promotion of literacy during Baskin-Robbins "Free
 Scoop Night" on Wednesday, May 2, from 6 p.m. to 10 p.m. at participating
 stores nationwide.
     For every scoop served during Free Scoop Night, Baskin-Robbins will make a
 donation to First Book.  Jeffrey Katzenberg, DreamWorks Principal and film
 producer, on behalf of DreamWorks, is matching Baskin-Robbins' Free Scoop
 Night donation to First Book.
     "Partnering with DreamWorks to help celebrate their release of 'Shrek' has
 been a great opportunity to combine the fun of ice cream through our new
 'Shrek' flavors with an exciting new theatrical event," said Joe Adney,
 director of marketing for Baskin-Robbins.  "Now, this partnership is opening
 even more doors to support children's literacy, a cause that Baskin-Robbins
 has made an ongoing commitment to support.  With the help of DreamWorks, we
 believe we'll reach our goal to supply up to a half million books to First
 Book through Free Scoop Night."
     According to Jeffrey Katzenberg, "Organizations like First Book give
 children the opportunity to discover the magic of reading so that fairy tales
 and all books will be open to them.  That's why we're so excited about Baskin-
 Robbins' Free Scoop Night as a chance to educate children and their parents
 about the pleasure of reading, while enjoying some family fun with ice cream."
     "We are very pleased that Baskin-Robbins and DreamWorks have made this
 terrific corporate commitment to literacy," said First Book President, Kyle
 Zimmer.  "With this level of dedication, thousands of children across the
 country will be able to discover a passion for reading and learning that will
 last a lifetime."
 
     About First Book
     First Book is a national nonprofit organization with a single mission:  to
 provide low-income children with their first new books.  In neighborhoods
 across the country, First Book Local Advisory Boards unite leaders from all
 sectors of the community to provide books to children in literacy programs,
 shelters, housing project initiatives, after-school programs and other
 community-based efforts reaching children living below the poverty line.  In
 2000, First Book distributed over 4 million books to children in more than 290
 communities around the country.  For more information about First Book, or to
 donate a book to a needy child online, please visit www.firstbook.org.  If
 you'd like to get involved in your community please call 1-866-READ-NOW toll
 free.
 
     About DreamWorks
     DreamWorks SKG was formed in October, 1994, by its three principal
 partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to
 produce live-action motion pictures; animated feature films; network,
 syndicated and cable television programming; home video entertainment;
 records;  books; toys; and consumer products.
 
     About Baskin-Robbins
     As the world's largest chain of ice cream specialty stores, Baskin-Robbins
 creates and markets its innovative, high-quality premium ice cream, specialty
 frozen desserts and beverages in the company's more than 4,500 retail stores
 around the globe.  Today Baskin-Robbins is operated and marketed by Allied
 Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq
 PLC.  Baskin-Robbins stores are independently owned and operated.  Check with
 the Baskin-Robbins stores in your area for more information about Free Scoop
 Night or log on to www.BaskinRobbins.com for participating store information.
 
     * Baskin-Robbins franchised locations in Louisiana may not participate in
 Free Scoop Night due to the Louisiana Dairy Rules and Regulations, which
 prohibits free ice cream distribution in servings of more than one ounce.  A
 free scoop of Baskin-Robbins' ice cream is 2.5 ounces.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X82427327
 
 SOURCE  Baskin-Robbins; DreamWorks SKG