Bass Pro Shops Sells Black Bart Products from FishingLife Inc. in OffShore Angler Catalog

Apr 19, 2001, 01:00 ET from Bass Pro Shops, Inc.

    FT. LAUDERDALE, Fla., April 19 /PRNewswire/ -- FishingLife's line of Black
 Bart lures will be now be offered by Bass Pro Shops -- a major retailer of
 fishing tackle and outdoor products -- in its Offshore Angler catalog.  The
 lures are also available on Bass Pro's web page at www.basspro.com .
     The big-game trolling lures are the creation of legendary lure designer
 Bart Miller, now a FishingLife executive and inventor of the Black Bart
 product line.
     Bass Pro Shops Offshore Angler Catalog will feature eight different lure
 head designs and four skirt colors.  Anglers can then choose between 32
 different lure combinations to meet their offshore angling needs.
     "We are pleased to offer these high quality blue water lures designed by
 Black Bart," says Bass Pro Shops spokesman Larry Whitley.  "These new designs
 were created specifically for Offshore Angler to meet the needs of our
 offshore angling enthusiasts."
     FishingLife holds the exclusive license for the Black Bart brand.  The
 company manufactures and distributes the product line from its Ft. Lauderdale,
 Fla., headquarters.
     "Quality is the name of the game when it comes to the Black Bart product
 line," says FishingLife founder and Chief Executive Officer David Raehpour.
 "Everything we do -- from raw materials through our proprietary manufacturing
 process -- ensures that anglers will have a consistent and enjoyable fishing
 experience.
     "Now that Black Barts will be featured in Bass Pro Shops' catalog and web
 site, anglers will have easier access to purchase these great lures,"
 Raehpour adds.
     FishingLife, through its Tanner Tackle division, has been servicing Bass
 Pro Shops' bricks and mortar stores for many years.  With the FishingLife deal
 announced today, that relationship has now been significantly expanded.
     Bass Pro Shops is a privately held company headquartered in Springfield,
 Mo. Through its catalogs, web site and show rooms, the company provides
 outdoor enthusiasts with high quality fishing, camping, boating, and hunting
 products. The company exclusively provides national brands including Bass Pro
 Shops' RedHead, Walleye Angler, Offshore Angler, White River Fly Shop and
 more.  Bass Pro currently operates stores in Springfield, Mo.; Atlanta;
 Chicago; Fort Lauderdale, Orlando and Islamorada, Fla.; Dallas/Fort Worth and
 Houston; Detroit; Charlotte, N.C.; Nashville; and Cincinnati.
     FishingLife Inc. has headquarters in Ft. Lauderdale, Fla.  The company
 manufactures and distributes brand name fishing tackle products to more than
 1,500 retailers in all 50 states and 22 countries.  The company exclusively
 provides national brands including Black Bart, Primo, and the Bait Motel.
 FishingLife also provides private-label online content and ecommerce solutions
 that power the web sites of more than 350 retailers, including prominent
 industry leaders such as West Marine.  FishingLife operates web sites located
 at FishingLife.com , TackleZone.com , and TackleWholesale.com .  Its
 FishingLife ezine and electronic newsletters are read by thousands of anglers
 every week.
 
 

SOURCE Bass Pro Shops, Inc.
    FT. LAUDERDALE, Fla., April 19 /PRNewswire/ -- FishingLife's line of Black
 Bart lures will be now be offered by Bass Pro Shops -- a major retailer of
 fishing tackle and outdoor products -- in its Offshore Angler catalog.  The
 lures are also available on Bass Pro's web page at www.basspro.com .
     The big-game trolling lures are the creation of legendary lure designer
 Bart Miller, now a FishingLife executive and inventor of the Black Bart
 product line.
     Bass Pro Shops Offshore Angler Catalog will feature eight different lure
 head designs and four skirt colors.  Anglers can then choose between 32
 different lure combinations to meet their offshore angling needs.
     "We are pleased to offer these high quality blue water lures designed by
 Black Bart," says Bass Pro Shops spokesman Larry Whitley.  "These new designs
 were created specifically for Offshore Angler to meet the needs of our
 offshore angling enthusiasts."
     FishingLife holds the exclusive license for the Black Bart brand.  The
 company manufactures and distributes the product line from its Ft. Lauderdale,
 Fla., headquarters.
     "Quality is the name of the game when it comes to the Black Bart product
 line," says FishingLife founder and Chief Executive Officer David Raehpour.
 "Everything we do -- from raw materials through our proprietary manufacturing
 process -- ensures that anglers will have a consistent and enjoyable fishing
 experience.
     "Now that Black Barts will be featured in Bass Pro Shops' catalog and web
 site, anglers will have easier access to purchase these great lures,"
 Raehpour adds.
     FishingLife, through its Tanner Tackle division, has been servicing Bass
 Pro Shops' bricks and mortar stores for many years.  With the FishingLife deal
 announced today, that relationship has now been significantly expanded.
     Bass Pro Shops is a privately held company headquartered in Springfield,
 Mo. Through its catalogs, web site and show rooms, the company provides
 outdoor enthusiasts with high quality fishing, camping, boating, and hunting
 products. The company exclusively provides national brands including Bass Pro
 Shops' RedHead, Walleye Angler, Offshore Angler, White River Fly Shop and
 more.  Bass Pro currently operates stores in Springfield, Mo.; Atlanta;
 Chicago; Fort Lauderdale, Orlando and Islamorada, Fla.; Dallas/Fort Worth and
 Houston; Detroit; Charlotte, N.C.; Nashville; and Cincinnati.
     FishingLife Inc. has headquarters in Ft. Lauderdale, Fla.  The company
 manufactures and distributes brand name fishing tackle products to more than
 1,500 retailers in all 50 states and 22 countries.  The company exclusively
 provides national brands including Black Bart, Primo, and the Bait Motel.
 FishingLife also provides private-label online content and ecommerce solutions
 that power the web sites of more than 350 retailers, including prominent
 industry leaders such as West Marine.  FishingLife operates web sites located
 at FishingLife.com , TackleZone.com , and TackleWholesale.com .  Its
 FishingLife ezine and electronic newsletters are read by thousands of anglers
 every week.
 
 SOURCE  Bass Pro Shops, Inc.