Bayer Advanced(TM) Salutes The Rose Bowl(R) With Its 2010 Rose Parade(R) Float on January 1st

December 26-31, 2009: Volunteers and Designers Decorate The Float With Flowers

Phoenix Decorating's Rosemont Pavilion, 700 Seco Street, Pasadena, California

Dec 24, 2009, 09:00 ET from Bayer Advanced

PASADENA, Calif. and RESEARCH TRIANGLE PARK, N.C., Dec. 24 /PRNewswire/ -- Hundreds of volunteers and designers will decorate the Bayer Advanced We Are The Champions 2010 Rose Parade float with thousands of dried and live flowers as they prepare the 32-foot-tall, 55-foot-long float for the January 1, 2010 Rose Parade.

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The Bayer Advanced We Are The Champions Rose Parade float celebrates the beauty of roses and the history of the Rose Bowl Game--the oldest post-season collegiate bowl game in the United States. The Rose Bowl Game will celebrate its 96th anniversary on New Year's Day.

"We wanted to honor the tradition of the Rose Bowl Game because it truly represents the Rose Parade theme of being A Cut Above The Rest," said Bayer Advanced Rose Care Expert Lance Walheim, who wrote the book Roses for Dummies. "The Rose Bowl Game began the tradition of New Year's Day bowl games. The football teams who play in the Rose Bowl represent true champions--players, coaches and fans who have gone through a grueling year on the gridiron to be able to play in the Rose Bowl Game on January 1."

This year is especially significant because the Rose Bowl Stadium will be the site of the Citi BCS National Championship Game on January 7, 2010. That game will determine the true champions of this football season.

"The thousands of roses on top of the float represent the roses in the Rose Parade, as well as the beautiful roses that Bayer Advanced products can help gardeners grow in their own backyard," said Walheim. "We created a float that makes a strong visual statement."

This is the 10th year that Phoenix Decorating's ( Michelle Lofthouse has designed the Bayer Advanced float. Bayer Advanced has won a Rose Parade trophy every year.

Key Facts

Float Position: The Bayer Advanced We Are The Champions float will be the 27th unit and the 11th float in the 2010 Rose Parade on January 1, 2010. Look for it on TV between 8:30 a.m. and 8:45 a.m. PT.

Float Description: A stylized presentation of the Rose Bowl Stadium, depicted as a "Championship Cup," brimming with roses. The float features thousands of real roses, as well as 21 of the largest roses in the Rose Parade--sculpted roses that are three feet in diameter.

World Debut of New Rose: The front of the float features the debut of the best rose in the country, the All-America Rose Selections' winning rose for 2010 called Easy Does It.

Historic Floragraphic Images

Seen From Right to Left on the Float

As part of its salute to the Rose Bowl Game, the Bayer Advanced float features four large floragraphic images that celebrate the history of the Granddaddy of Them All. The images were taken from historic posters, as well as Rose Parade and Rose Bowl programs. See them at

1911 Chariot Races: In 1902, the Tournament of Roses added a football game following the Rose Parade. The University of Michigan beat Stanford 49-0. The lopsided score prompted the Tournament to give up football in favor of Roman-style chariot races from 1903-1915 to end each parade.

1916 Washington State vs. Brown University: This image represents the rebirth of the Rose Bowl Game. Washington State beat Brown University 14-0. The game marked the first time an African-American (Brown University's Fritz Pollard) played in the Rose Bowl Game. In addition, Pollard's teammate was Wallace Wade. Wade would go on to coach five Rose Bowl Game teams for the University of Alabama and Duke, win three Rose Bowl Games, as well as three national championships as a coach for the University of Alabama (1925, 1926 and 1930 seasons).

1923 USC vs. Penn State: That was the year the Rose Bowl Game actually took place in the current stadium. That year also marked USC's first Rose Bowl Game victory. USC has appeared in more Rose Bowl Games (33) and won more Rose Bowl Games (24) than any other team.

1931 Alabama vs. Washington State: The Rose Bowl Stadium was enlarged from a "U" shape to a larger 81,000-seat oval shape for this game. The Alabama Crimson Tide posted a 24-0 win over Washington State. Alabama's coach was Wallace Wade. He is credited with promoting Southern football nationwide by building powerhouses at the University of Alabama and Duke University. Wade led Alabama teams to their first three national championships (1925, 1926 and 1930 seasons) and took three Alabama teams (1926, 1927, 1931) and two Duke teams (1939 and 1942) to the Rose Bowl Game.

About Bayer Advanced

Bayer Advanced(TM) rose care products have been helping backyard gardeners grow Rose Parade-quality roses for 10 years. Bayer Advanced rose care products are the Exclusive Rose Care Products of the Pasadena Tournament of Roses Association. Bayer Advanced is the Presenting Sponsor of the Rose Parade float decorating centers and the Presenting Sponsor of the Post Parade Showcase of Floats in Pasadena. In addition, Bayer Advanced rose care products are used on the 2,000 rose bushes in the Wrigley Gardens near the Tournament of Roses Association headquarters.

Bayer Advanced products feature innovative delivery methods that conserve water and ensure our highly effective active ingredients reach targeted plants. Bayer Advanced is introducing a new line of alternative gardening products in 2010 called Natria(TM). Look for the organic gardening symbol on many of the Bayer Advanced Natria products. When using Bayer Advanced(TM) products, always read and follow label instructions. You can learn more by visiting or by calling 1-877-BAYERAG.

Bayer Advanced is a business group of Bayer CropScience LP, one of the world's top research-based crop protection companies, with more than 100 years of experience. Bayer Advanced and Bayer CropScience LP are part of the Bayer AG family, a FORTUNE Global 500 company.

Bayer (reg'd), the Bayer Cross (reg'd), Bayer Advanced(TM) and Natria(TM) are trademarks of Bayer. Rose Parade and Tournament of Roses are registered trademarks of the Pasadena Tournament of Roses Association

SOURCE Bayer Advanced