BBDO New York and The S/R Communications Alliance Forge Strategic Partnership

Urban/multicultural holding company gives BBDO instant access to burgeoning

communications area and enhances BBDO's strategic communications offerings



Apr 23, 2001, 01:00 ET from BBDO New York

    NEW YORK, April 23 /PRNewswire Interactive News Release/ -- BBDO New York
 announced today that is has formed a strategic partnership with The S/R
 Communications Alliance, a unique holding company focused on the establishment
 and/or acquisition of urban/multicultural communications companies.  Through
 its companies, The S/R Communications Alliance provides a full-range of urban
 and multicultural marketing services including: strategic planning,
 advertising and creative development, consumer insights and market research,
 promotional services, media buying and planning, and more.
     Under terms of the agreement, BBDO New York will gain instant access to
 the resources available through The S/R Communications Alliance. The companies
 that currently make up The S/R Communications Alliance are:
 
     -- MSSR Corporation, specialists in management consulting services to
        corporate, institutional and political clients
 
     -- J. Curtis & Co., an African-American advertising agency with 15 years
        industry experience
 
     -- Element, the research industry's leading resource and data provider for
        youth insight and market research
 
     -- Millennium, a field marketing and sales promotion agency focused on the
        Hispanic/Latino market
 
     -- Dream Team, an urban, "guerilla" marketing firm that utilizes field
        teams and mobile media units - multi-media activity vehicles
 
     -- Unity Media, a media consulting company offering media planning and
        buying solutions to marketing problems
 
     "Our partnership with The S/R Communications Alliance will give our
 clients immediate access to a wide range of urban and multicultural marketing
 resources, which is one of the burgeoning areas in our industry," said John
 B. Osborn, EVP and Director of Integrated Marketing for BBDO New York. "More
 importantly, when combined with the launch of @tmosphere Interactive and an
 alliance with Bombo Sports and Entertainment, this means we are well on our
 way toward providing our clients with a full range of world-class, strategic
 communications offerings."
     Mark S. Robinson, one of the two Managing Partners of The S/R
 Communications Alliance, noted, "BBDO's commitment reconfirms our belief that
 The S/R Communications Alliance is a premier resource for clients' urban and
 multicultural marketing needs."  Added his partner Marc Stephenson Strachan,
 "The S/R Communications Alliance was created to give clients maximum
 flexibility without sacrificing effectiveness. Whether clients choose to work
 with individual companies or the entire network, they can be confident in the
 knowledge that they will receive optimal collaboration and communication
 across disciplines and with their general market agencies."
     BBDO New York is the flagship office of BBDO Worldwide, the third largest
 global agency network with 323 offices in 76 countries.  For CY 2000, BBDO New
 York reported annual billings of more than $2 billion and was selected "Agency
 of the Year" in the East by ADWEEK magazine.  BBDO New York's clients include:
 Bayer, Campbell's, Charles Schwab, Cingular Wireless, DuPont, Duracell, FedEx,
 Frito-Lay, FT.com, GE, Gillette, HBO, M&M/Mars, New York Stock Exchange,
 Office Depot, Pepsi-Cola, Pizza Hut, Texaco, Unilver and Visa, among others.
 BBDO Worldwide is part of Omnicom Group, Inc.
     BBDO Worldwide is part of Omnicom Group Inc. (NYSE:   OMC)
 (http://www.omnicomgroup.com).  Omnicom is a leading global marketing and
 corporate communications company.  Omnicom's branded networks and numerous
 specialty firms provide advertising, strategic media planning and buying,
 direct and promotional marketing, public relations and other specialty
 communications services to over 5,000 clients in more than 100 countries.
     The S/R Communications Alliance (http://www.sralliance.com), founded in
 January of 2001, is a privately owned holding company. It is made up of a
 diverse portfolio of multicultural marketing companies. The Alliance's primary
 mission is to provide clients with a high standard of uniform quality and best
 practices across multicultural marketing disciplines.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X33455433
 
 

SOURCE BBDO New York
    NEW YORK, April 23 /PRNewswire Interactive News Release/ -- BBDO New York
 announced today that is has formed a strategic partnership with The S/R
 Communications Alliance, a unique holding company focused on the establishment
 and/or acquisition of urban/multicultural communications companies.  Through
 its companies, The S/R Communications Alliance provides a full-range of urban
 and multicultural marketing services including: strategic planning,
 advertising and creative development, consumer insights and market research,
 promotional services, media buying and planning, and more.
     Under terms of the agreement, BBDO New York will gain instant access to
 the resources available through The S/R Communications Alliance. The companies
 that currently make up The S/R Communications Alliance are:
 
     -- MSSR Corporation, specialists in management consulting services to
        corporate, institutional and political clients
 
     -- J. Curtis & Co., an African-American advertising agency with 15 years
        industry experience
 
     -- Element, the research industry's leading resource and data provider for
        youth insight and market research
 
     -- Millennium, a field marketing and sales promotion agency focused on the
        Hispanic/Latino market
 
     -- Dream Team, an urban, "guerilla" marketing firm that utilizes field
        teams and mobile media units - multi-media activity vehicles
 
     -- Unity Media, a media consulting company offering media planning and
        buying solutions to marketing problems
 
     "Our partnership with The S/R Communications Alliance will give our
 clients immediate access to a wide range of urban and multicultural marketing
 resources, which is one of the burgeoning areas in our industry," said John
 B. Osborn, EVP and Director of Integrated Marketing for BBDO New York. "More
 importantly, when combined with the launch of @tmosphere Interactive and an
 alliance with Bombo Sports and Entertainment, this means we are well on our
 way toward providing our clients with a full range of world-class, strategic
 communications offerings."
     Mark S. Robinson, one of the two Managing Partners of The S/R
 Communications Alliance, noted, "BBDO's commitment reconfirms our belief that
 The S/R Communications Alliance is a premier resource for clients' urban and
 multicultural marketing needs."  Added his partner Marc Stephenson Strachan,
 "The S/R Communications Alliance was created to give clients maximum
 flexibility without sacrificing effectiveness. Whether clients choose to work
 with individual companies or the entire network, they can be confident in the
 knowledge that they will receive optimal collaboration and communication
 across disciplines and with their general market agencies."
     BBDO New York is the flagship office of BBDO Worldwide, the third largest
 global agency network with 323 offices in 76 countries.  For CY 2000, BBDO New
 York reported annual billings of more than $2 billion and was selected "Agency
 of the Year" in the East by ADWEEK magazine.  BBDO New York's clients include:
 Bayer, Campbell's, Charles Schwab, Cingular Wireless, DuPont, Duracell, FedEx,
 Frito-Lay, FT.com, GE, Gillette, HBO, M&M/Mars, New York Stock Exchange,
 Office Depot, Pepsi-Cola, Pizza Hut, Texaco, Unilver and Visa, among others.
 BBDO Worldwide is part of Omnicom Group, Inc.
     BBDO Worldwide is part of Omnicom Group Inc. (NYSE:   OMC)
 (http://www.omnicomgroup.com).  Omnicom is a leading global marketing and
 corporate communications company.  Omnicom's branded networks and numerous
 specialty firms provide advertising, strategic media planning and buying,
 direct and promotional marketing, public relations and other specialty
 communications services to over 5,000 clients in more than 100 countries.
     The S/R Communications Alliance (http://www.sralliance.com), founded in
 January of 2001, is a privately owned holding company. It is made up of a
 diverse portfolio of multicultural marketing companies. The Alliance's primary
 mission is to provide clients with a high standard of uniform quality and best
 practices across multicultural marketing disciplines.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X33455433
 
 SOURCE  BBDO New York