bCard Extends Global Reach Into Australia

Apr 18, 2001, 01:00 ET from bCard, Inc. from ,PrimeHoldings.com, Inc.

    SALT LAKE CITY, April 18 /PRNewswire/ -- bCard, Inc., a subsidiary of
 PrimeHoldings.com, Inc. (OTC Bulletin Board:   PRIM), today announced that it
 has signed a licensing agreement with Info Salons Australia Pty, Ltd.
 Starting immediately, bCards will be welcomed at all tradeshows managed by
 Info Salons Australia.
     Today's announcement marks bCard's first overseas licensing agreement with
 a South Pacific vendor.  Info Salons Australia is the leader in registration
 and lead management services for trade shows in Australia and South East Asia.
 Through this alliance, holders of bCard's universal electronic business card
 will be able to use their cards to register for events serviced by Info Salon
 Australia.
     "This is a very important deal which immediately expands the number of
 bCard compatible service providers across the world," stated Ivan Lazarev,
 President and CEO of bCard.  "Thanks to this new relationship, we anticipate
 seeing a large increase in bCard holders from the South Pacific and Asian
 Countries."
     "We are really excited at the prospect of working with bCard and forming
 an international alliance with them," stated Jo-Anne Kelleway, Director of
 Info Salons Australia.
 
     About bCard, Inc.
     bCard, Inc, a subsidiary of PrimeHoldings.com, Inc., is a leading provider
 of smart card information management systems.  bCard has developed and
 successfully popularized a universal digital identity platform for tradeshows,
 events and meetings.  The platform also offers an e-marketing component based
 on a fully automated incentive and reward program with points redeemable for
 miles on United, Delta and American Airlines.   Since inception, bCard has
 distributed and opened nearly one million bCard accounts, has produced in
 excess of 500,000 physical bCard smart cards for account holders, and has run
 marketing applications for more than 7,000 tradeshow exhibitors.  Please
 direct all product and media inquiries to Ivan Lazarev at 301-654-3779 or
 visit the website at www.bcard.net.
 
     About PrimeHoldings.com, Inc.
     PrimeHoldings.com, Inc. is a holding company for high-growth electronic
 commerce and wireless data transmission businesses.  PrimeHoldings recently
 announced on March 21, 2001 that it had agreed to acquire TimeMarker, Inc., an
 emerging developer of wireless Internet exchange technology enabling
 location-based, dynamic pricing of time-perishable goods and services.  For
 more information, call 801-562-1444 or visit www.primeholdings.com.
 
     This news release may include statements, which constitute forward-looking
 statements within the meaning of the Private Securities Litigation Reform Act
 of 1995. Please be cautioned that any such forward-looking statements are not
 guarantees of future performance and involve significant risks and
 uncertainties, and that actual results may vary materially from those in the
 forward-looking statements as a results of any number of factors, including
 the risk factors contained in the Company's disclosure documents.
 
 

SOURCE bCard, Inc.; PrimeHoldings.com, Inc.
    SALT LAKE CITY, April 18 /PRNewswire/ -- bCard, Inc., a subsidiary of
 PrimeHoldings.com, Inc. (OTC Bulletin Board:   PRIM), today announced that it
 has signed a licensing agreement with Info Salons Australia Pty, Ltd.
 Starting immediately, bCards will be welcomed at all tradeshows managed by
 Info Salons Australia.
     Today's announcement marks bCard's first overseas licensing agreement with
 a South Pacific vendor.  Info Salons Australia is the leader in registration
 and lead management services for trade shows in Australia and South East Asia.
 Through this alliance, holders of bCard's universal electronic business card
 will be able to use their cards to register for events serviced by Info Salon
 Australia.
     "This is a very important deal which immediately expands the number of
 bCard compatible service providers across the world," stated Ivan Lazarev,
 President and CEO of bCard.  "Thanks to this new relationship, we anticipate
 seeing a large increase in bCard holders from the South Pacific and Asian
 Countries."
     "We are really excited at the prospect of working with bCard and forming
 an international alliance with them," stated Jo-Anne Kelleway, Director of
 Info Salons Australia.
 
     About bCard, Inc.
     bCard, Inc, a subsidiary of PrimeHoldings.com, Inc., is a leading provider
 of smart card information management systems.  bCard has developed and
 successfully popularized a universal digital identity platform for tradeshows,
 events and meetings.  The platform also offers an e-marketing component based
 on a fully automated incentive and reward program with points redeemable for
 miles on United, Delta and American Airlines.   Since inception, bCard has
 distributed and opened nearly one million bCard accounts, has produced in
 excess of 500,000 physical bCard smart cards for account holders, and has run
 marketing applications for more than 7,000 tradeshow exhibitors.  Please
 direct all product and media inquiries to Ivan Lazarev at 301-654-3779 or
 visit the website at www.bcard.net.
 
     About PrimeHoldings.com, Inc.
     PrimeHoldings.com, Inc. is a holding company for high-growth electronic
 commerce and wireless data transmission businesses.  PrimeHoldings recently
 announced on March 21, 2001 that it had agreed to acquire TimeMarker, Inc., an
 emerging developer of wireless Internet exchange technology enabling
 location-based, dynamic pricing of time-perishable goods and services.  For
 more information, call 801-562-1444 or visit www.primeholdings.com.
 
     This news release may include statements, which constitute forward-looking
 statements within the meaning of the Private Securities Litigation Reform Act
 of 1995. Please be cautioned that any such forward-looking statements are not
 guarantees of future performance and involve significant risks and
 uncertainties, and that actual results may vary materially from those in the
 forward-looking statements as a results of any number of factors, including
 the risk factors contained in the Company's disclosure documents.
 
 SOURCE  bCard, Inc.; PrimeHoldings.com, Inc.