BCBSGA Sponsors Seminar to Ease Long Waits/Short Visits With Doctors

Apr 30, 2001, 01:00 ET from Blue Cross and Blue Shield of Georgia, Inc.

    ATLANTA, April 30 /PRNewswire/ -- As part of its longstanding commitment
 to support innovative improvements in the delivery of health care, Blue Cross
 and Blue Shield of Georgia (BCBSGA) announced today its support for an Atlanta
 seminar to showcase "the ideal medical office."
     Organized by the Institute for Healthcare Improvement (IHI), the seminar
 will be held May 10-11, 2001 at the Sheraton Hotel, Courtland Street.  The
 two-day seminar is known as the "International Summit on Redesigning the
 Clinical Office Practice."
     Healthcare professionals from throughout the state have been invited.
 BCBSGA is providing tuition grants to many of these professionals -- mostly
 office managers from medical practices -- who will attend the two-day meeting.
 The Eli Lilly Healthcare Improvement Fund made this financial support possible
 through an award last year to BCBSGA earmarked for programs to improve the
 healthcare of communities as a whole.
     "Physicians work very hard in today's office practice.  In spite of this
 fact, member satisfaction surveys show that many of our members are not
 completely satisfied with the level of access they have to medical care," said
 Robert McCormack, M.D., Vice President and Medical Director for Quality
 Management at BCBSGA.  "Professionals will learn new ways of scheduling
 appointments and innovative ways of addressing patient needs for information,
 such as e-mail exchanges between doctor and patient, group visits for patients
 with similar health problems, how to provide electronic access to personal
 medical records -- and more."
     Medical practices will be taught how to adopt "open scheduling" and other
 progressive methodologies that have proved successful in limited trials.  "The
 goal is to redesign the practice to make it more efficient and more patient
 focused," said McCormack.
     McCormack sees major changes ahead in improving patient access to both
 routine and urgent care.  "The final result is likely to surprise both
 physician and patient," said McCormack.  "I'm looking forward to the day when
 a patient can call for an appointment and routinely be asked, 'would you like
 to be seen today?'"
     For assistance in registering for the seminar, interested health
 professionals may call 404-842-2122.
     An operating subsidiary of WellPoint Health Networks, Blue Cross and Blue
 Shield of Georgia, Inc., a licensee of the Blue Cross and Blue Shield
 Association, serves approximately 1.9 million members including HMO and POS,
 and is the oldest and largest health benefits company in Georgia.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X83682534
 
 

SOURCE Blue Cross and Blue Shield of Georgia, Inc.
    ATLANTA, April 30 /PRNewswire/ -- As part of its longstanding commitment
 to support innovative improvements in the delivery of health care, Blue Cross
 and Blue Shield of Georgia (BCBSGA) announced today its support for an Atlanta
 seminar to showcase "the ideal medical office."
     Organized by the Institute for Healthcare Improvement (IHI), the seminar
 will be held May 10-11, 2001 at the Sheraton Hotel, Courtland Street.  The
 two-day seminar is known as the "International Summit on Redesigning the
 Clinical Office Practice."
     Healthcare professionals from throughout the state have been invited.
 BCBSGA is providing tuition grants to many of these professionals -- mostly
 office managers from medical practices -- who will attend the two-day meeting.
 The Eli Lilly Healthcare Improvement Fund made this financial support possible
 through an award last year to BCBSGA earmarked for programs to improve the
 healthcare of communities as a whole.
     "Physicians work very hard in today's office practice.  In spite of this
 fact, member satisfaction surveys show that many of our members are not
 completely satisfied with the level of access they have to medical care," said
 Robert McCormack, M.D., Vice President and Medical Director for Quality
 Management at BCBSGA.  "Professionals will learn new ways of scheduling
 appointments and innovative ways of addressing patient needs for information,
 such as e-mail exchanges between doctor and patient, group visits for patients
 with similar health problems, how to provide electronic access to personal
 medical records -- and more."
     Medical practices will be taught how to adopt "open scheduling" and other
 progressive methodologies that have proved successful in limited trials.  "The
 goal is to redesign the practice to make it more efficient and more patient
 focused," said McCormack.
     McCormack sees major changes ahead in improving patient access to both
 routine and urgent care.  "The final result is likely to surprise both
 physician and patient," said McCormack.  "I'm looking forward to the day when
 a patient can call for an appointment and routinely be asked, 'would you like
 to be seen today?'"
     For assistance in registering for the seminar, interested health
 professionals may call 404-842-2122.
     An operating subsidiary of WellPoint Health Networks, Blue Cross and Blue
 Shield of Georgia, Inc., a licensee of the Blue Cross and Blue Shield
 Association, serves approximately 1.9 million members including HMO and POS,
 and is the oldest and largest health benefits company in Georgia.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X83682534
 
 SOURCE  Blue Cross and Blue Shield of Georgia, Inc.