bebe stores, inc. Enters into Licensing Agreement with Accessory Network for Handbags and Small Leather Goods

Jan 28, 2010, 12:00 ET from Accessory Network Group, LLC

NEW YORK, Jan. 28 /PRNewswire/ -- bebe stores, inc. (Nasdaq: BEBE), announced today that they have entered into a 3-year strategic licensing agreement with Accessory Network Group, LLC "ANG", to design, manufacture and distribute a full lifestyle offering of handbags and small leather goods to select department & specialty stores worldwide, as well as bebe retail stores and  The collection debuts during Accessories Market Week, February 1-5, for a Fall 2010 launch in stores.

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The bebe iconic lifestyle collection includes casual, career, and evening designs for the sophisticated, hip, fashion-forward consumer.  The Collection incorporates contemporary detailing such as ruching, ruffles, bows and chains. Fashion key items are emphasized in both categories.  Crafted of supple, hand-tumbled leathers and non-leathers, as well as novelty denims, tweeds and mixed materials, each handbag and SLG is adorned with signature bebe branded hardware.

Retail pricing of the handbag and SLG collection ranges from $58 - $120, with specialty leathers retailing around $200.

"We look forward to partnering with Accessory Network as we expand our product assortments and extend our reach into new distribution channels in the U.S. and worldwide," said Manny Mashouf, bebe's Chairman & CEO. "ANG is a great match because they are well-known industry leaders in affordable 'trend right' style and have an exceptional track record in design, sourcing and distribution."

"Accessory Network is proud to partner with bebe to broaden the reach of the brand's iconic handbags & accessories," said Abe Chehebar, Chairman & CEO of Accessory Network.  "In addition to finding bebe handbags and small leather goods in bebe's own stores, women will soon be able to purchase the brand's signature designs in upscale department and specialty stores in major cities around the world".

The Collection will be targeted for wholesale distribution to upscale stores such as Macy's, Lord & Taylor, Dillard's and Nordstrom, as well as better specialty stores and select ecommerce sites.

About Bebe:

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 309 stores, of which 213 are bebe stores, 33 are 2b bebe stores, 62 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, the U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at

About Accessory Network Group:

Founded in 1984, "ANG" is a privately held manufacturer and marketer of premier of brand name and private label handbags, luggage, small leather goods, accessories and cold weather apparel.  ANG's Prestige Division holds Handbag & Accessories licenses for designer brands Calvin Klein, Tahari, Nicole Miller, Bisou Bisou and Jen Groover.  Additionally, ANG wholly owns the Ghurka and LeSportsac Brands.

SOURCE Accessory Network Group, LLC