Belo Interactive Announces Launch of 'My Traffic'

Powered By Strategy.com, My Traffic Keeps Consumers Informed of the Traffic

Conditions That Affect Them



Apr 04, 2001, 01:00 ET from Belo Interactive, Inc.

    DALLAS and VIENNA, Va., April 4 /PRNewswire/ -- Belo Interactive, Belo's
 Internet subsidiary, and Strategy.com(TM) Incorporated, a leading provider of
 one-to-one messaging through Web, wireless and voice, announced the launch of
 My Traffic on March 30, 2001.  My Traffic is a personalized service that
 provides traffic conditions for personally selected routes to the desktop,
 email, or to wireless devices.  In addition, My Traffic immediately alerts
 subscribers via the Web, email or wireless devices of problematic traffic
 conditions and offers information on alternative routes.
     My Traffic provides consumers with timely information and alerts about
 various traffic conditions, including primary and alternative routes, delays,
 and the most efficient routes to and from specific destinations through a
 variety of electronic devices, including email, the Internet, mobile phone or
 pager.  Together, Belo Interactive and Strategy.com will give consumers the
 ability to personalize their traffic information, as well as choose when and
 how they receive it.
     Jim Moroney, president of Belo Interactive, Inc., said, "My Traffic saves
 you time and energy by providing the most efficient routes to and from the
 destinations of your choice.  With this new product, traffic information can
 be delivered via the Web and wireless devices.  The variety of delivery
 choices gives My Traffic the ability to notify you of problems regarding your
 commute when you need to know them."
     Nicholas Weir, president and chief operating officer of Strategy.com,
 said, "With Strategy.com, Belo Interactive can deliver services to their
 customers that are innovative, proactive and personalized.  Strategy.com
 allows Belo Interactive to reach customers more often and with only the
 information that is important to them, resulting in greater customer loyalty."
     My Traffic is the third of five content channels powered by Strategy.com
 that Belo Interactive is offering its customers.  Already launched in 2000 are
 My Finance and My Weather, and two additional products are expected to be
 announced later this year.  The alliance with Strategy.com helps Belo
 Interactive fulfill its pledge to provide news and information consumers care
 about when they want it (anytime), where they want it (anywhere) and how they
 want it (to any device).
     My Traffic is a product that allows subscribers to customize their own
 traffic reports by specifying their daily routes and indicating under what
 conditions they would like to be alerted of problems.  Subscribers can
 indicate what time they would like alerts delivered and they can specify which
 traffic incidents are of interest to them.  Consumers can access their My
 Traffic report on the Web at their convenience for free, or for $5.95 per
 month, subscribers can have customized information delivered to them via
 email, pager, mobile phone, or other wireless devices.  Consumers can
 subscribe by visiting a Belo Interactive Web site, and clicking on the My
 Traffic link which connects them to a portal registration page.
 
     About Belo Interactive
     Belo Interactive is a Belo subsidiary.  Belo is one of the nation's
 largest media companies with a diversified group of market-leading
 broadcasting, publishing, cable and interactive media assets.  A Fortune 1000
 company with more than 8,500 employees and $1.5 billion in annual revenues,
 Belo operates news and information franchises in some of America's most
 dynamic markets and regions, including Texas, the Northwest, the Southwest,
 Rhode Island, and the Mid-Atlantic region.  Belo owns 17 television stations
 (six in the top 17 markets) reaching 13.7 percent of U. S. television
 households; owns or operates six cable news channels; and manages three
 television stations through local marketing agreements.  Belo publishes five
 daily newspapers including The Dallas Morning News, The Providence Journal and
 The Press-Enterprise (Riverside, CA.).  Belo Interactive's new media
 businesses include 35 Web sites, several interactive alliances, and a broad
 range of Internet-based products.  For more information, contact Jim Moroney,
 president of Belo Interactive, at 214-977-6653.  Additional information,
 including earnings releases, is available online at www.belo.com.
 
     About Strategy.com
     Strategy.com is a leading provider of one-to-one messaging through Web,
 wireless and voice.  Strategy.com works with companies, such as Thomson
 Financial, Belo, EarthLink and Wall Street Journal, that want to offer their
 customers personalized, timely information about the subjects that appeal to
 them.  These services are delivered to customers through email, pager, mobile
 phone and telephone and are created from company-specific content and/or
 syndicated content, such as finance, traffic, sports, weather or news.
 Strategy.com's hosted applications enhance companies' direct marketing efforts
 by enabling businesses to learn more about their customers' needs and
 interests, and allowing them to increase revenue through advertising and one-
 to-one commerce opportunities.  Strategy.com is a subsidiary of
 MicroStrategy(R) Incorporated (Nasdaq: MSTR).  To learn more, visit
 www.strategy.com or email StrategyGeneral@strategy.com.
     MicroStrategy is a registered trademark of MicroStrategy Incorporated and
 Strategy.com are either trademarks or registered trademarks of Strategy.com
 Incorporated in the United States and certain other countries.  Other product
 and company names mentioned herein may be the trademarks of their respective
 owners.
 
 

SOURCE Belo Interactive, Inc.
    DALLAS and VIENNA, Va., April 4 /PRNewswire/ -- Belo Interactive, Belo's
 Internet subsidiary, and Strategy.com(TM) Incorporated, a leading provider of
 one-to-one messaging through Web, wireless and voice, announced the launch of
 My Traffic on March 30, 2001.  My Traffic is a personalized service that
 provides traffic conditions for personally selected routes to the desktop,
 email, or to wireless devices.  In addition, My Traffic immediately alerts
 subscribers via the Web, email or wireless devices of problematic traffic
 conditions and offers information on alternative routes.
     My Traffic provides consumers with timely information and alerts about
 various traffic conditions, including primary and alternative routes, delays,
 and the most efficient routes to and from specific destinations through a
 variety of electronic devices, including email, the Internet, mobile phone or
 pager.  Together, Belo Interactive and Strategy.com will give consumers the
 ability to personalize their traffic information, as well as choose when and
 how they receive it.
     Jim Moroney, president of Belo Interactive, Inc., said, "My Traffic saves
 you time and energy by providing the most efficient routes to and from the
 destinations of your choice.  With this new product, traffic information can
 be delivered via the Web and wireless devices.  The variety of delivery
 choices gives My Traffic the ability to notify you of problems regarding your
 commute when you need to know them."
     Nicholas Weir, president and chief operating officer of Strategy.com,
 said, "With Strategy.com, Belo Interactive can deliver services to their
 customers that are innovative, proactive and personalized.  Strategy.com
 allows Belo Interactive to reach customers more often and with only the
 information that is important to them, resulting in greater customer loyalty."
     My Traffic is the third of five content channels powered by Strategy.com
 that Belo Interactive is offering its customers.  Already launched in 2000 are
 My Finance and My Weather, and two additional products are expected to be
 announced later this year.  The alliance with Strategy.com helps Belo
 Interactive fulfill its pledge to provide news and information consumers care
 about when they want it (anytime), where they want it (anywhere) and how they
 want it (to any device).
     My Traffic is a product that allows subscribers to customize their own
 traffic reports by specifying their daily routes and indicating under what
 conditions they would like to be alerted of problems.  Subscribers can
 indicate what time they would like alerts delivered and they can specify which
 traffic incidents are of interest to them.  Consumers can access their My
 Traffic report on the Web at their convenience for free, or for $5.95 per
 month, subscribers can have customized information delivered to them via
 email, pager, mobile phone, or other wireless devices.  Consumers can
 subscribe by visiting a Belo Interactive Web site, and clicking on the My
 Traffic link which connects them to a portal registration page.
 
     About Belo Interactive
     Belo Interactive is a Belo subsidiary.  Belo is one of the nation's
 largest media companies with a diversified group of market-leading
 broadcasting, publishing, cable and interactive media assets.  A Fortune 1000
 company with more than 8,500 employees and $1.5 billion in annual revenues,
 Belo operates news and information franchises in some of America's most
 dynamic markets and regions, including Texas, the Northwest, the Southwest,
 Rhode Island, and the Mid-Atlantic region.  Belo owns 17 television stations
 (six in the top 17 markets) reaching 13.7 percent of U. S. television
 households; owns or operates six cable news channels; and manages three
 television stations through local marketing agreements.  Belo publishes five
 daily newspapers including The Dallas Morning News, The Providence Journal and
 The Press-Enterprise (Riverside, CA.).  Belo Interactive's new media
 businesses include 35 Web sites, several interactive alliances, and a broad
 range of Internet-based products.  For more information, contact Jim Moroney,
 president of Belo Interactive, at 214-977-6653.  Additional information,
 including earnings releases, is available online at www.belo.com.
 
     About Strategy.com
     Strategy.com is a leading provider of one-to-one messaging through Web,
 wireless and voice.  Strategy.com works with companies, such as Thomson
 Financial, Belo, EarthLink and Wall Street Journal, that want to offer their
 customers personalized, timely information about the subjects that appeal to
 them.  These services are delivered to customers through email, pager, mobile
 phone and telephone and are created from company-specific content and/or
 syndicated content, such as finance, traffic, sports, weather or news.
 Strategy.com's hosted applications enhance companies' direct marketing efforts
 by enabling businesses to learn more about their customers' needs and
 interests, and allowing them to increase revenue through advertising and one-
 to-one commerce opportunities.  Strategy.com is a subsidiary of
 MicroStrategy(R) Incorporated (Nasdaq: MSTR).  To learn more, visit
 www.strategy.com or email StrategyGeneral@strategy.com.
     MicroStrategy is a registered trademark of MicroStrategy Incorporated and
 Strategy.com are either trademarks or registered trademarks of Strategy.com
 Incorporated in the United States and certain other countries.  Other product
 and company names mentioned herein may be the trademarks of their respective
 owners.
 
 SOURCE  Belo Interactive, Inc.