Benwin Announces Sweeping Product Repositioning Strategy; DML Audio Technology Is Now More Affordable Than Ever

Apr 02, 2001, 01:00 ET from Benwin

    CITY OF INDUSTRY, Calif., April 2 /PRNewswire/ -- Benwin, the Southern
 California-based multimedia speaker manufacturer, today unveiled an aggressive
 new positioning strategy that will allow more consumers to experience the
 company's line of award-winning multimedia speaker products.
     "With the completion of our new ISO-9002 certified factory, we now have
 economies of scale that have allowed us to ramp up production to meet the
 increasing demand for our products.  This has resulted in dramatically lower
 manufacturing costs, which we are pleased to pass along to our customers,"
 says Benwin's President and Chief Operating Officer Jim Vatrt.
     The new repositioning strategy is effective April 2, 2001, and includes
 products that feature Benwin's Distributed Mode Loudspeaker (DML) technology.
 This breakthrough audio technology permits a full 360-degree dispersion of
 sound, and is the perfect compliment to today's digital multimedia sound
 applications.  "More than ever, consumers are demanding superior audio
 performance to compliment their growing interest in MP3, streaming media, and
 other digital audio applications.  Our new pricing strategy makes our best
 technology more affordable than ever before," Vatrt concluded.
 
     The manufacturer's suggested retail price of selected Benwin products is
 as follows:
 
                Current MSRP     New MSRP
     S-50          $39.99         $19.99
     BW-2000       $49.99         $24.99
     EX-4          $69.99         $39.99
     GX-6          $99.99         $49.99
 
     Benwin products continue to receive prestigious design awards including
 Business Week's Industrial Design Society of America's Best Product of the
 Year Award, the Consumer Electronic Show's Innovations 2000 Award, the Popular
 Mechanics Editor's Choice Award, and the Chicago Athenaeum Museum's Good
 Design Award for 1999 and 2000.  There truly is a new shape of sound, and
 Benwin has delivered it in style.
     Benwin products are merchandised through traditional computer resellers
 and consumer electronics chains, in addition to on-line merchants and
 catalogers.  Toll free sales information is available by calling 888-9BENWIN.
 Benwin products can be seen on the web at the company's website
 http://www.benwin.com.
     The Benwin brand, established in 1998 under Kwong Quest, LLC, is
 headquartered in the City of Industry, California.
 
 

SOURCE Benwin
    CITY OF INDUSTRY, Calif., April 2 /PRNewswire/ -- Benwin, the Southern
 California-based multimedia speaker manufacturer, today unveiled an aggressive
 new positioning strategy that will allow more consumers to experience the
 company's line of award-winning multimedia speaker products.
     "With the completion of our new ISO-9002 certified factory, we now have
 economies of scale that have allowed us to ramp up production to meet the
 increasing demand for our products.  This has resulted in dramatically lower
 manufacturing costs, which we are pleased to pass along to our customers,"
 says Benwin's President and Chief Operating Officer Jim Vatrt.
     The new repositioning strategy is effective April 2, 2001, and includes
 products that feature Benwin's Distributed Mode Loudspeaker (DML) technology.
 This breakthrough audio technology permits a full 360-degree dispersion of
 sound, and is the perfect compliment to today's digital multimedia sound
 applications.  "More than ever, consumers are demanding superior audio
 performance to compliment their growing interest in MP3, streaming media, and
 other digital audio applications.  Our new pricing strategy makes our best
 technology more affordable than ever before," Vatrt concluded.
 
     The manufacturer's suggested retail price of selected Benwin products is
 as follows:
 
                Current MSRP     New MSRP
     S-50          $39.99         $19.99
     BW-2000       $49.99         $24.99
     EX-4          $69.99         $39.99
     GX-6          $99.99         $49.99
 
     Benwin products continue to receive prestigious design awards including
 Business Week's Industrial Design Society of America's Best Product of the
 Year Award, the Consumer Electronic Show's Innovations 2000 Award, the Popular
 Mechanics Editor's Choice Award, and the Chicago Athenaeum Museum's Good
 Design Award for 1999 and 2000.  There truly is a new shape of sound, and
 Benwin has delivered it in style.
     Benwin products are merchandised through traditional computer resellers
 and consumer electronics chains, in addition to on-line merchants and
 catalogers.  Toll free sales information is available by calling 888-9BENWIN.
 Benwin products can be seen on the web at the company's website
 http://www.benwin.com.
     The Benwin brand, established in 1998 under Kwong Quest, LLC, is
 headquartered in the City of Industry, California.
 
 SOURCE  Benwin