Bet Butler Brings Partnership Model to Grassroots Football

Mar 01, 2013, 12:03 ET from Bet Butler

LONDON, March 1, 2013 /PRNewswire/ --

Club Website deal offers new revenue stream for local clubs

Leading bet broker Bet Butler has signed a landmark agreement with Club Website, the specialist website provider for grassroots football clubs and leagues, bringing the benefits of betting partnerships to all levels of the game for the first time.

Using its experience from existing successful partnerships with the Football League, Newcastle United, Sunderland AFC, Fulham and Rangers, Bet Butler will become the official betting partner of the entire Club Website network. Dual-branded betting websites will be developed for each club, providing a much-needed new revenue stream at grassroots level.

"We already partner with more Football League and Premier League clubs than any other betting company, but we think there are also opportunities at the lower levels of the game," said David Evans, spokesperson for Bet Butler. "Doing individual deals with each club would be too complex, but Club Website provides a ready-made solution that can introduce us to thousands of potential customers right across the UK."

Club Website offers a free website to over 20,000 football teams and over 350 amateur leagues in the UK, providing members with the opportunity to customise their pages with the information they want. The service is funded by a number of revenue streams, including merchandising, sponsorship, advertising and now betting, from which members will gain a revenue share, providing a much-needed financial boost to the grassroots game.

"It's almost impossible for a small grassroots club to generate online revenue independently, so we offer a ready-made solution with the income streams built in," said Richard Stenson, Director of Club Website. "Our partnership with Bet Butler works on a similar model to their Football League partnership, offering clubs a share of the revenue from every bet, which also means that members are generating money for their clubs every time they play with Bet Butler."

As part of the deal Bet Butler will be featured on all homepages managed by Club Website, with prominent advertising and a news ticker showing the latest betting odds. Desktop and mobile co-branded betting pages will be created for each club, featuring bets for football and other sports.

Issued by Point Pleasant Communications

on behalf of Bet Butler

Notes to Editors:

Bet Butler is the UK's leading betting brokerage, offering the best odds from over 60 different bookmakers across the world, letting you compare the entire market and place your bets through one easy-to-use account. We scour the web to provide real-time comparison of the latest prices, offering odds that are on average 20% better than a typical bookmaker.

Because Bet Butler charges a small commission on your winnings, it's in our interests that you win, which is why we give you the betting tools you need to win more:

  • 60 Bookies Compared: All the top bookmakers from around the world compared in real-time
  • Best Odds Delivered: We guarantee the best odds for your bet from the bookmakers we cover
  • Expert Betting Tips and Analysis: There's no need to rely on sticking a pin in the racing column. We bring you news, statistics and analysis to help you make an informed choice.
  • Radio: Check out our regular slots on Talk Sport for the latest odds and insight
  • Facebook and Twitter: All the latest news, views and odds on our social media profiles
  • TV: See the Bet Butler in glorious Technicolor with our regular online TV clips

Bet Butler is the official online betting partner of the Football League, Newcastle United, Sunderland AFC, Fulham and Rangers FC.

©2013 Bet Butler. All rights reserved.

Bet Butler (Licence Number 025718) is a wholly owned subsidiary of Betclearer Ltd

Licenced and regulated by the UK Gambling Commission

Strictly over-18s only. Please bet responsibly.

SOURCE Bet Butler