BET College Hip Hop Fest Is Back with a Fantastic Day of Activities and Performances to Benefit HIV/AIDS Awareness in the African-American Community

The Best Spring Break Party on the East Coast

Returns for its Fourth Year



Apr 11, 2001, 01:00 ET from Black Entertainment Television

    WASHINGTON, April 11 /PRNewswire/ -- More than 20,000 students from
 historically Black colleges and universities will converge outside of
 Richmond, Virginia this weekend to participate in the best organized Black-
 college spring break event on the East Coast.  The 4th Annual BET College Hip
 Hop Fest returns Saturday, April 14 with a full day of action at Paramount's
 Kings Dominion amusement park.  Presented by Black Entertainment Television
 (BET), the event will benefit Rap-It-Up, BET's nationwide HIV/AIDS and health
 awareness outreach program targeting the African-American community.
     The annual event showcases entertainment activities at the amusement park
 for students from colleges and universities within the mid-Atlantic and
 northeast regions.  This year's activities include a Greek step show and
 concerts featuring national recording artists.  Electrifying performances are
 scheduled from R&B and Rap stars Rare Essence, Philly's Most Wanted, Iconz,
 Lil Romeo, Master P, Silk the Shocker and The Roots.  The park will be closed
 to the general public for this collegiate special event.  BET talent Joe Clair
 (Madd Sports), Free and AJ (106 & Park) and Malonda (BET Next) will be hosting
 the day.  DaDa and Coca-Cola are sponsoring partners of the annual spring
 celebration.
     Two dollars from each ticket sold at a school will benefit BET's Rap-It-Up
 initiative.  Created and maintained by BET, Rap-It-Up is an ongoing multi-
 faceted national awareness and call-to-action campaign addressing HIV/AIDS in
 the African-American community.  Joining BET in the effort are the Kaiser
 Family Foundation, Magic Johnson Foundation, LIFEBeat and Cable Positive.  Key
 elements include public service announcements; general health care services;
 medical testing and HIV/AIDS education through the Rap-It-Up Healthmobile; and
 ongoing access to community-based resources, including a toll-free number for
 assistance: 866-RAP-IT-UP (866-727-4887); and an internet presence at
 http://www.rap-it-up.com .
 
     Black Entertainment Television (BET), a Viacom subsidiary, is the nation's
 only 24-hour television network providing quality programming targeted toward
 the African-American audience.  BET reaches more than 65 million households
 according to Nielsen media research.
 
     Paramount's Kings Dominion is owned and operated by Paramount Parks.
 Paramount Parks, a unit of Viacom Inc., is a leading developer and operator of
 regional theme parks and location based entertainment attractions.  Viacom
 Inc. is one of the world's largest entertainment and publishing companies and
 is a leading force in nearly every segment of the international media
 marketplace.
 
     Visit Black Entertainment Television at www.BET.com
 
 

SOURCE Black Entertainment Television
    WASHINGTON, April 11 /PRNewswire/ -- More than 20,000 students from
 historically Black colleges and universities will converge outside of
 Richmond, Virginia this weekend to participate in the best organized Black-
 college spring break event on the East Coast.  The 4th Annual BET College Hip
 Hop Fest returns Saturday, April 14 with a full day of action at Paramount's
 Kings Dominion amusement park.  Presented by Black Entertainment Television
 (BET), the event will benefit Rap-It-Up, BET's nationwide HIV/AIDS and health
 awareness outreach program targeting the African-American community.
     The annual event showcases entertainment activities at the amusement park
 for students from colleges and universities within the mid-Atlantic and
 northeast regions.  This year's activities include a Greek step show and
 concerts featuring national recording artists.  Electrifying performances are
 scheduled from R&B and Rap stars Rare Essence, Philly's Most Wanted, Iconz,
 Lil Romeo, Master P, Silk the Shocker and The Roots.  The park will be closed
 to the general public for this collegiate special event.  BET talent Joe Clair
 (Madd Sports), Free and AJ (106 & Park) and Malonda (BET Next) will be hosting
 the day.  DaDa and Coca-Cola are sponsoring partners of the annual spring
 celebration.
     Two dollars from each ticket sold at a school will benefit BET's Rap-It-Up
 initiative.  Created and maintained by BET, Rap-It-Up is an ongoing multi-
 faceted national awareness and call-to-action campaign addressing HIV/AIDS in
 the African-American community.  Joining BET in the effort are the Kaiser
 Family Foundation, Magic Johnson Foundation, LIFEBeat and Cable Positive.  Key
 elements include public service announcements; general health care services;
 medical testing and HIV/AIDS education through the Rap-It-Up Healthmobile; and
 ongoing access to community-based resources, including a toll-free number for
 assistance: 866-RAP-IT-UP (866-727-4887); and an internet presence at
 http://www.rap-it-up.com .
 
     Black Entertainment Television (BET), a Viacom subsidiary, is the nation's
 only 24-hour television network providing quality programming targeted toward
 the African-American audience.  BET reaches more than 65 million households
 according to Nielsen media research.
 
     Paramount's Kings Dominion is owned and operated by Paramount Parks.
 Paramount Parks, a unit of Viacom Inc., is a leading developer and operator of
 regional theme parks and location based entertainment attractions.  Viacom
 Inc. is one of the world's largest entertainment and publishing companies and
 is a leading force in nearly every segment of the international media
 marketplace.
 
     Visit Black Entertainment Television at www.BET.com
 
 SOURCE  Black Entertainment Television