Launches TV Campaign

Dec 14, 2010, 03:58 ET from

MANCHESTER, England, December 14, 2010 /PRNewswire/ -- Online bookmaker has recently started a substantial TV advertising campaign. The campaign began on December 4th and will initially run throughout December and January on Sky Sports and ESPN, with the possibility of extending the run into the spring.

Betfred's Head of Media, Mark Pearson, commissioned Manchester Design and Post production company Editz to create their latest TV campaign.

The brief was to create a campaign that would firstly raise awareness of the Betfred brand and secondly promote their 'bet in play' offering.

" is quite unique in the betting world as it was founded by one man, Fred Done, and his approach is quite unique," said Rob Pickard, Creative Director at Editz. "We therefore wanted to do something that really communicated this unique approach and by getting Fred to say it in his own words seemed a very natural way to progress."

Mark Peason added, "As this is our first major foray into TV it was important we got it right. What better way of delivering our message than the man himself, Fred. After all he's still in everyday driving the Betfred business."

Fred has been running a bookmaking business for over 40 years and has built Betfred up from one shop in Salford in 1967 to 850 shops nationwide.

Betfred's unique offering is based on giving their customers value and paying the best bonuses.