BET's Music Matters Campaign Goes Into Full Gear and Heads to Austin, Texas for the South by Southwest Music Conference

BET & SXSW Will Sponsor the "BABY I'M A STAR!" Panel and BET's Music Matters Will Host a Showcase Featuring B.o.B., J. Cole, Marsha Ambrosius, Melanie Fiona, Miguel and Many More

Marsha Ambrosius and Melanie Fiona Co-Headline BET's Music Matters Tour II, March 16 in Dallas, Texas with Special Guest Anthony David

Mar 14, 2011, 17:01 ET from BET Networks

Marsha Ambrosius and Melanie Fiona Co-Headline BET's Music Matters Tour II, March 16 in Dallas, Texas with Special Guest Anthony David

NEW YORK, March 14, 2011 /PRNewswire/ -- BET teams up with South by Southwest Music and Media Conference (SXSW) to bring conference attendees two exceptional programs.  On Thursday, March 17, 2011, BET is pleased to present the "BABY I'M A STAR!" panel followed by the hottest R&B / Hip-Hop music showcase to hit SXSW this year.  The BET Music Matters showcase will feature B.o.B., J. Cole, Marsha Ambrosius, Miguel, Melanie Fiona, Big Sean and Dom Kennedy. Check back at for great recordings from the BET Music Matters showcase. Adding to the exciting news, Music Matters artists, Marsha Ambrosius and Melanie Fiona will embark as the next artists to headline BET's Music Matters Tour II kicking off in Dallas, Texas on March 16.

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BABY I'M A STAR!: How to Get Major Exposure in a Multi-Platform Media Environment

Discover the secrets of how to become a star and strategically get your music to the masses – through TV, digital, records and live performances.  

Moderated by BET's Senior Director of Music Programming, Kelly G., "BABY I'M A STAR" will include Stephen G. Hill, BET's President of Music Programming and Specials; Troy Carter, CEO/Founder of Atom Factory Inc and manager for Lady Gaga and Mindless Behavior; L. Londell McMillan, Publisher, The Source Magazine; Jaunique Sealey, EVP, Business Development, Atom Digital and Music Matters Artists, Melanie Fiona and J. Cole.

Thursday, March 17, 2011 @ 2pm

Austin Convention Center       l       Room 18ABC        l        500 E Cesar Chavez St.


Featuring B.o.B., J. Cole, Marsha Ambrosius, Miguel, Melanie Fiona, Big Sean and Dom Kennedy.

Thursday, March 17, 2011 @ 7pm

Kiss N' Fly       l       404 Colorado Street, Austin, TX

* Interested members of the press should contact Marcy Polanco, 212.975.3327.

For tickets and information about BET's Music Matters Tour II, please visit:

BET Music Matters II Tour Dates:

March 16

South Side Music Hall

Dallas, TX

March 17


Austin, TX

March 18

House of Blues

New Orleans, LA

March 19

Varsity Theatre

Baton Rouge, LA

March 20

Arena Theatre

Houston, TX

March 22

1015 Folsom

San Francisco, CA

March 23


Sacramento, CA

March 26

El Rey Theatre

Los Angeles, CA

March 31

House of Blues

Cleveland, OH

April 1

Royal Oak Music Theatre

Detroit, MI

April 2

House of Blues

Chicago, IL

April 4

Theatre of the Living Arts

Philadelphia, PA

April 5

Irving Plaza

New York, NY

April 6

The Birchmere

Alexandria, VA

April 7

Ram's Head Live

Baltimore, MD

April 8

The National

Richmond, VA

April 11

Center Stage Theater

Atlanta, GA

April 12

Cannon Center for the Performing Arts

Memphis, TN

April 13

Limelight Entertainment Complex

Nashville, TN

April 14


Montgomery, AL

April 15

Platinum of Birmingham

Birmingham, AL

April 16

Florida Theatre

Jacksonville, FL

April 17

Von Braun Center

Huntsville, AL

*All times are ET/PT.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.