Beverly Hills Embraces the Opening of blu

Exclusive City's First and Only Luxury High-Rise Residence For Lease; Only

37 Will Have the Opportunity to Experience 360 Degree Views and VIP

Services; Private Leasing Tours Have Begun



Jan 23, 2008, 00:00 ET from blu

    BEVERLY HILLS, Calif., Jan. 23 /PRNewswire/ -- Beverly Hills is buzzing
 with the news that blu, Beverly Hills' first luxury residences for-lease is
 now open. The wait is over for jet setters looking for a contemporary
 pied-a-terre with the privacy of a condo, stylish amenities of a luxury
 boutique hotel and the flexibility of leasing. Early VIP residents have
 started to move in and building tours are in full swing.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080123/LAW068)
 
     With the average Beverly Hills home on the market for $4 million, blu
 provides a five-star lifestyle without the commitment of buying making it
 the perfect lifestyle solution for the busy professional or second
 homeowner. And with only 37 residences, the opportunity to live at blu is
 only for the select few.
 
     "The successful opening of blu punctuates the demand for a new luxury
 for-lease development in Beverly Hills," said Tina West, the leasing
 executive for blu. "The luxury market is alive and well in Los Angeles.
 Residents used to a certain level of service have chosen to rent at blu for
 the select number of residences, host of amenities and Beverly Hills
 address," said West.
 
     Designed by Gensler, the 11-story, contemporary high-rise features 37
 one and two-bedroom residences from 800 to 1,275 square feet with no more
 than five residences per floor. Every residence includes floor-to-ceiling
 windows, hardwood floors, stainless steel appliances, CaesarStone
 countertops, custom kitchen cabinets, Robern medicine cabinets, designer
 tubs and in-unit washers and dryers. Unfurnished residences begin at $4,200
 a month. Furnished residences by highly acclaimed interior design firm,
 Parker Rose Design, begin at $8,000 a month and include housewares, flat
 screen TVs, all utilities and weekly housekeeping.
 
     Amenities include a full-service concierge, fitness center, media room
 with a coffee bar and plasma TV, on-site valet and the rooftop terrace
 lounge with splendid 360 degree views. The blu concierge is available to
 provide residents with everything from travel arrangements to last minute
 table reservations to hot air balloon adventures. Whatever services and
 amenities residents' desire, the blu concierge will exceed their
 expectations.
 
     Residents can also avail themselves to an array of VIP services
 exclusive to blu. The concierge has made advance arrangements for residents
 to receive preferred treatment from an impressive list of the most
 desirable retailers in Beverly Hills and West Hollywood.
 
 
A sampling of the VIP services at blu include: 1. Jose Eber Salon invites residents to have the legendary Jose Eber give them a personal consultation at no charge (a value of $350.) 2. Neiman Marcus is offering "Beyond Personal Service" and personal shopping experiences. 3. The Cheese Store of Beverly Hills is offering a 10% discount on the first purchase and invitations to private tastings. 4. Lisa Kline is offering a 15% discount for residents' shopping needs. 5. Montblanc on Rodeo Drive takes service to the next level with a private shopping night for residents, complimentary engraving and gift wrap, and free delivery to blu. blu is located at 8601 Wilshire Blvd. in Beverly Hills, just five blocks east of shopping on Robertson Boulevard, two blocks west of Restaurant Row on La Cienega and minutes from Cedars-Sinai Medical Center. To schedule a personal tour of blu call 310.659.1258 or visit http://www.blubeverlyhills.com

SOURCE blu
    BEVERLY HILLS, Calif., Jan. 23 /PRNewswire/ -- Beverly Hills is buzzing
 with the news that blu, Beverly Hills' first luxury residences for-lease is
 now open. The wait is over for jet setters looking for a contemporary
 pied-a-terre with the privacy of a condo, stylish amenities of a luxury
 boutique hotel and the flexibility of leasing. Early VIP residents have
 started to move in and building tours are in full swing.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080123/LAW068)
 
     With the average Beverly Hills home on the market for $4 million, blu
 provides a five-star lifestyle without the commitment of buying making it
 the perfect lifestyle solution for the busy professional or second
 homeowner. And with only 37 residences, the opportunity to live at blu is
 only for the select few.
 
     "The successful opening of blu punctuates the demand for a new luxury
 for-lease development in Beverly Hills," said Tina West, the leasing
 executive for blu. "The luxury market is alive and well in Los Angeles.
 Residents used to a certain level of service have chosen to rent at blu for
 the select number of residences, host of amenities and Beverly Hills
 address," said West.
 
     Designed by Gensler, the 11-story, contemporary high-rise features 37
 one and two-bedroom residences from 800 to 1,275 square feet with no more
 than five residences per floor. Every residence includes floor-to-ceiling
 windows, hardwood floors, stainless steel appliances, CaesarStone
 countertops, custom kitchen cabinets, Robern medicine cabinets, designer
 tubs and in-unit washers and dryers. Unfurnished residences begin at $4,200
 a month. Furnished residences by highly acclaimed interior design firm,
 Parker Rose Design, begin at $8,000 a month and include housewares, flat
 screen TVs, all utilities and weekly housekeeping.
 
     Amenities include a full-service concierge, fitness center, media room
 with a coffee bar and plasma TV, on-site valet and the rooftop terrace
 lounge with splendid 360 degree views. The blu concierge is available to
 provide residents with everything from travel arrangements to last minute
 table reservations to hot air balloon adventures. Whatever services and
 amenities residents' desire, the blu concierge will exceed their
 expectations.
 
     Residents can also avail themselves to an array of VIP services
 exclusive to blu. The concierge has made advance arrangements for residents
 to receive preferred treatment from an impressive list of the most
 desirable retailers in Beverly Hills and West Hollywood.
 
 
A sampling of the VIP services at blu include: 1. Jose Eber Salon invites residents to have the legendary Jose Eber give them a personal consultation at no charge (a value of $350.) 2. Neiman Marcus is offering "Beyond Personal Service" and personal shopping experiences. 3. The Cheese Store of Beverly Hills is offering a 10% discount on the first purchase and invitations to private tastings. 4. Lisa Kline is offering a 15% discount for residents' shopping needs. 5. Montblanc on Rodeo Drive takes service to the next level with a private shopping night for residents, complimentary engraving and gift wrap, and free delivery to blu. blu is located at 8601 Wilshire Blvd. in Beverly Hills, just five blocks east of shopping on Robertson Boulevard, two blocks west of Restaurant Row on La Cienega and minutes from Cedars-Sinai Medical Center. To schedule a personal tour of blu call 310.659.1258 or visit http://www.blubeverlyhills.com SOURCE blu