BevNET's Jeffrey Klineman Adds Fresh Perspective to Aunt Fannie's® Advisory Board

Aug 11, 2015, 09:22 ET from Aunt Fannie’s, Inc.

GREENVILLE, S.C., Aug. 11, 2015 /PRNewswire/ -- Aunt Fannie's, Inc. (, developer and manufacturer of the natural, non-toxic, fast-acting fruit fly solution FlyPunch!™ is pleased to announce that Jeffrey Klineman will help guide and strengthen the momentum behind the rapidly growing brand by joining the company's Board of Advisors.

As Editor-in-Chief of BevNET, Mr. Klineman directs all reporting and content for news site and BevNET Magazine, as well as the company's BevNET Live events, a conference series that has turned into a touchstone event for entrepreneurs in the entrepreneurial food and beverage world, and its other coverage areas, including (craft beer) and BevNET's soon-to-launch Project NOSH (food). As the leading media platform for food and beverage entrepreneurs, BevNET also offers an online learning resource called Food and Beverage University for new brands entering the industry.

Before BevNet, Mr. Klineman was a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and has contributed to publications such as Slate, Boston Magazine, Self, George, Commonwealth and the Chronicle of Philanthropy. Mr. Klineman is a graduate of Yale and Columbia University's Graduate School of Journalism and has been named by Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail Companies.

"I was introduced to Aunt Fannie's at Natural Products Expo West and immediately understood the innovative character of the product in creating a natural solution to an everyday problem," Klineman said. "I was even more delighted because it was so easy to develop respect for the team. Mat's drive and passion toward a 'non-toxic renaissance' of healthier home and kitchen products not only aligns well with current consumer trends, it's also deeply felt and cleverly communicated. I feel privileged to have a close-up view of Aunt Fannie's growth and development."

"Jeff's successes in journalism and his role at BevNET give him a particular perspective I know will be extremely valuable to our mission," adds Franken. "With both of us being fathers and having similar concerns about the safety of our homes and health of our children, I felt the connection we made was really meaningful. Jeff's insight and knowledge of consumer trends in the food and beverage industry will prove indispensable toward reaching our shared goals to improve food safety with non-toxic solutions. I'm honored to include him on our Advisory Board."

Please visit:

Contact: Alissa Sears,, 805-969-3744


SOURCE Aunt Fannie’s, Inc.