Beyond Cancer: How MD Anderson Successfully Builds Strong Corporate Partnerships Worldwide

Aug 07, 2015, 12:19 ET from AMA Houston

HOUSTON, Aug. 7, 2015 /PRNewswire/ -- The American Marketing Association Houston Chapter August luncheon will feature speakers Alicia Jansen, Associate Vice President Marketing, and Audrey Trevino, Global Branding Manager, of MD Anderson to discuss how MD Anderson manages corporate partnerships with more than 30 hospitals from Houston to Spain. Open to the public, AMA Houston invites area professionals interested in learning MD Anderson's secret to corporate partnership success and how it works through the complications of varying sizes, budgets, agendas, and cultures. We hope to see you as AMA Houston explores MD Anderson's less well-known expertise when one thinks of the nation's #1 ranked cancer center. (Source: U.S. News & World Reports; 2015-2016 rankings.) 

You'll learn:

  • How to expand your company's footprint through partnerships.
  • The ins and outs of laying a foundation and building a collaborative partnership.
  • The corporate tools to successfully measure a business partnership.

"AMA Houston strives to feature speakers that resonate with the large variety of marketers in the area. Whether you're new to Houston or a lifelong resident, AMA luncheons are an excellent way for marketers to network with and learn from industry leaders," says Michelle LeBlanc, AMA Houston President.

Wednesday, Aug. 12, 2015
11:30am - 1:15pm
Junior League of Houston Ballroom

Please visit the AMA Houston website for tickets. Discounts available for students and groups.

About The American Marketing Association
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members nationally and over 1,000 members in Houston who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.

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