Bidding Starts Today! Schwinn Auctions Celebrity-Signed Hollywood Cruiser Benefitting National Multiple Sclerosis Society

May 01, 2014, 12:10 ET from Schwinn

MADISON, Wis., May 1, 2014 /PRNewswire/ -- After brushing handlebars with the Sundance Festival's biggest stars, Schwinn, a brand of Dorel Industries (TSX: DII.B, DII.A), is donating the celeb-signed Hollywood cruiser to be auctioned off on with proceeds benefitting The National MS Society, Colorado-Wyoming Chapter. The Colorado-Wyoming Chapter of the National MS Society provides comprehensive programs and advocacy to assist and empower the more than 100,000 individuals residing in Colorado and Wyoming who are affected by Multiple Sclerosis annually.

Stars of the silver screen, including Elijah Wood and Maggie Gyllenhaal, signed the 2014 Hollywood cruiser at the film festival where Schwinn and Beyond Cinema Magazine partnered to host an interview suite at the magazine's interview studio during Sundance.

The auction will be hosted on eBay by the MS Society beginning today, Thursday, May 1 and it will run through Saturday, May 10. The minimum bid starts at $800 and the Buy It Now price is $4,000. Click here to bid:

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Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages.  Information about Schwinn bicycles is available at Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.

Schwinn is part of Dorel Industries (TSX: DII.B, DII.A), a world class bicycle and juvenile products company, since Dorel purchased Pacific Cycle in 2004. Dorel creates style and excitement in equal measure to safety, quality and value. Dorel creates style and excitement in equal measure to safety, quality and value. Dorel's powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bebe Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. In Recreational/Leisure, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel has annual sales of US$2.4 billion and employs approximately 6,400 people in facilities located in twenty-five countries worldwide.

Silvie Snow-Thomas

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SOURCE Schwinn