Hosts Terror-filled Confessional Booth as Part of its Sponsorship of MTV's Halloween Festival 'Ulalume'

Oct 20, 2009, 11:01 ET from Offerwise

ASHBURN, Va., Oct. 20 /PRNewswire/ --, an Offerwise company, looks to summon its inner monster of rock by sponsoring MTV's "Ulalume" -- a Halloween festival on Oct. 23 in Columbia, Md. featuring explosive performances by Paramore and AFI, along with Dead By Sunrise, Asher Roth and Kid Cudi. The announcement comes only months after the Web-based business revved up with a major NASCAR sponsorship.

During the music-fueled fright fest, will unearth its Halloween Confessional booth. Those who dare to duck inside will be tempted to reveal their inner-most thoughts on the things that terrify them the most in life. Whether recalling a childhood costume, the most nerve-rattling horror film or scariest place they ever visited, participants will spill their souls to those on the other side - of the camera that is. Attendees with the creepiest stories will appear in an online video flipbook on Additionally, footage from the booth will air as part of mtvU's Halloween programming and during MTV's Halloween-themed morning music block.

"MTV has a great reputation for bringing innovative marketing concepts to life. This is the first time has sponsored a concert event and the first time we have worked with MTV," said Andrew Lissak, president and CEO of Offerwise. "We feel this particular idea is not only a great fit for our brand, but is also an ideal way to expose directly to young adults -- an extremely influential demographic." is an online recruitment source for market research companies, where users receive rewards for sharing their opinions.'s push into the music television arena means heightened exposure to a much sought-after audience.

"Young adults' opinions are very valuable to the market research companies we recruit for -- they essentially provide access to the pulse of what's going on in the marketplace, allowing these groups to stay ahead of the curve on new trends," Lissak said. "By sponsoring this event, we're able to introduce survey taking to those in this key demographic that has something to say, and is looking for ways to earn a little cash while doing it."

For more information, please head to or to


Online service introduces users to consumer research panels where they can share their opinions and have the opportunity to earn cash and win prizes. is owned and operated by Offerwise, a VarsityPlaza LLC company that provides offline and online marketing strategy services to the consumer research industry. Serving market research companies since 2006, Offerwise has emerged as a trusted leader in helping these firms promote their Internet-based consumer panels to online users worldwide.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For more than 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the No. 1 rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, scored double-digit growth in 2007 and MTV launched 10 dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the No. 1 music brand in the wireless space, delivering 90 percent more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

SOURCE Offerwise