-LEGO Group, Tinseltown Toons, and Universal Studios Home Entertainment team up for a BIONICLE home entertainment adventure like no other-
The film, completely rendered in spectacular CGI animation, showcases a new chapter in the BIONICLE story and features the voice of
"We're thrilled to see the BIONICLE story on the small screen again," said
Once a great and powerful ruler,
"BIONICLE offers a rich universe of exciting characters engaged in an enduring battle of good versus evil," said
Living the Legend
Children can re-live the epic gladiator battles in August, when a line of new constructible action figures featured in the film launches. Six mighty Glatorian figures and a variety of the Skrall and Bone Hunters featured in the film will range in price from
A History of Entertainment
Launched in 2001, BIONICLE continues to be one of the most popular properties among boys ages 6 to 12 and ranks among the best-selling product lines in the LEGO Group portfolio worldwide. A variety of toys, comics, video games, online activities and lifestyle products help to continue its popularity. Three BIONICLE direct-to-video movies were released from 2003-2005, selling over 5 million copies globally.
The LEGO Group is a privately held, family-owned company, based in Billund,
LEGO, BIONICLE and their logos are trademarks of the LEGO Group. (C) 2009 The LEGO Group.
Tinseltown Toons is an animation studio producing high-quality family films for the made-for-DVD marketplace. Production financing for the Tinseltown Toons slate was arranged by Qualia Capital, which manages the company with Threshold Animation Studios. The company has a worldwide distribution agreement with Universal Studios Home Entertainment.
Qualia Capital LLC is a private investment firm focused exclusively on the media and entertainment industries with an emphasis on intellectual property asset portfolios. The Qualia Capital team has extensive expertise in evaluating investments in entertainment content and proven expertise operating businesses in the media sector. With offices in
MEDIA CONTACT: Julie Stern, LEGO Systems, Inc 860-805-4988 / firstname.lastname@example.org
SOURCE The LEGO Group