Biz360 Measures Buzz for Blue Martini Software; Market360 Measures Public Relations Effectiveness for Blue Martini Software

Apr 30, 2001, 01:00 ET from Biz360

    SAN MATEO, Calif., April 30 /PRNewswire/ -- Biz360, a provider of external
 information analytics, announced today that Blue Martini Software, Inc. has
 subscribed to its Market360 analytic service.  Market360 is an automated
 online application that brings meaningful measurement to slippery concepts
 such as "company buzz" and "industry mindshare".  By implementing Market360,
 Blue Martini Software executives and public relations staff, will receive
 personalized Market360 accounts to both measure and increase messaging and
 public relations effectiveness.
     Each Blue Martini Software user will receive up-to-date analytics to
 objectively measure the effectiveness of PR campaigns, messaging, buzz,
 sentiment, prominence and even mindshare.  With intelligent metrics of the
 past and present, Market360 enhances targeting and goal setting for future PR
 and marketing activities.  In addition, Market360 improves productivity in the
 day-to-day activities of PR and marketing professionals.  Since Market360
 analyzes content in real time, marketing tactics can be adjusted and tuned in
 a more timely fashion with better results.
     "Accurately measuring public relations activities has always been a big
 challenge.  Getting a clear picture of how the marketplace, press and
 customers see the company and our competitors is incredibly valuable," said
 John Love, senior director of corporate marketing at Blue Martini Software.
 "With Market360, we will now be able to address PR and messaging successes and
 weaknesses comprehensively and with little lag time."
     "Blue Martini Software has done a terrific job of establishing its brand
 in the marketplace.  Market360 will help it grow that brand by helping it
 better understand its PR effectiveness, relative to its competition," said You
 Mon Tsang, Biz360 CEO.  "By providing Blue Martini Software with individually
 customizable accounts, employees can receive the information and reports that
 are most relevant to them."
 
     About Biz360 (www.biz360.com)
     Biz360 is a provider of automated analytic solutions for external company
 information.  Biz360 solutions measure information previously thought
 unmeasurable like industry buzz, company mindshare and technology trends.
 Biz360 solutions combine the power of business analytics with the breadth of
 Internet content to deliver completely new, up-to-date market information and
 analysis services.  Biz360's first solution, Market360, is directed to
 Marketing executives, Public Relations departments and PR agencies.  Biz360
 customers include 3Com, Blue Martini and DigitalThink.  Biz360 is a privately
 held company located in San Mateo, CA and is funded by Granite Ventures
 (formerly H&Q Venture Associates) and Adobe Ventures.  Biz360 can be reached
 at (650) 373-3310 or www.biz360.com.
 
     About Blue Martini Software
     Blue Martini Software provides eCRM applications that help companies to
 understand target and interact with their customers and business partners
 across multiple touch points.  The Blue Martini 4 application suite includes
 four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini
 Channels and Blue Martini Service.  Each application can be used individually
 or integrated as a complete business suite for managing catalogs, content,
 transactions, campaigns, analysis and personalization.  Blue Martini Software
 applications drive revenues and build lifetime value of customers by providing
 compelling personalized interactions, maximizing the effectiveness of
 marketing programs, enabling businesses to sell more effectively directly and
 through channel partners or marketplaces, and providing multi-channel customer
 service.  Blue Martini Software's customers include Canadian Tire Corporation,
 Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies,
 Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and
 Saks Fifth Avenue.  Blue Martini Software can be reached at 650-356-4000 or
 www.bluemartini.com.
 
     "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini
 Software, Inc., 2600 Campus Drive, San Mateo, CA  94403.  Other product and
 company names may be the trademarks of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X37116815
 
 

SOURCE Biz360
    SAN MATEO, Calif., April 30 /PRNewswire/ -- Biz360, a provider of external
 information analytics, announced today that Blue Martini Software, Inc. has
 subscribed to its Market360 analytic service.  Market360 is an automated
 online application that brings meaningful measurement to slippery concepts
 such as "company buzz" and "industry mindshare".  By implementing Market360,
 Blue Martini Software executives and public relations staff, will receive
 personalized Market360 accounts to both measure and increase messaging and
 public relations effectiveness.
     Each Blue Martini Software user will receive up-to-date analytics to
 objectively measure the effectiveness of PR campaigns, messaging, buzz,
 sentiment, prominence and even mindshare.  With intelligent metrics of the
 past and present, Market360 enhances targeting and goal setting for future PR
 and marketing activities.  In addition, Market360 improves productivity in the
 day-to-day activities of PR and marketing professionals.  Since Market360
 analyzes content in real time, marketing tactics can be adjusted and tuned in
 a more timely fashion with better results.
     "Accurately measuring public relations activities has always been a big
 challenge.  Getting a clear picture of how the marketplace, press and
 customers see the company and our competitors is incredibly valuable," said
 John Love, senior director of corporate marketing at Blue Martini Software.
 "With Market360, we will now be able to address PR and messaging successes and
 weaknesses comprehensively and with little lag time."
     "Blue Martini Software has done a terrific job of establishing its brand
 in the marketplace.  Market360 will help it grow that brand by helping it
 better understand its PR effectiveness, relative to its competition," said You
 Mon Tsang, Biz360 CEO.  "By providing Blue Martini Software with individually
 customizable accounts, employees can receive the information and reports that
 are most relevant to them."
 
     About Biz360 (www.biz360.com)
     Biz360 is a provider of automated analytic solutions for external company
 information.  Biz360 solutions measure information previously thought
 unmeasurable like industry buzz, company mindshare and technology trends.
 Biz360 solutions combine the power of business analytics with the breadth of
 Internet content to deliver completely new, up-to-date market information and
 analysis services.  Biz360's first solution, Market360, is directed to
 Marketing executives, Public Relations departments and PR agencies.  Biz360
 customers include 3Com, Blue Martini and DigitalThink.  Biz360 is a privately
 held company located in San Mateo, CA and is funded by Granite Ventures
 (formerly H&Q Venture Associates) and Adobe Ventures.  Biz360 can be reached
 at (650) 373-3310 or www.biz360.com.
 
     About Blue Martini Software
     Blue Martini Software provides eCRM applications that help companies to
 understand target and interact with their customers and business partners
 across multiple touch points.  The Blue Martini 4 application suite includes
 four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini
 Channels and Blue Martini Service.  Each application can be used individually
 or integrated as a complete business suite for managing catalogs, content,
 transactions, campaigns, analysis and personalization.  Blue Martini Software
 applications drive revenues and build lifetime value of customers by providing
 compelling personalized interactions, maximizing the effectiveness of
 marketing programs, enabling businesses to sell more effectively directly and
 through channel partners or marketplaces, and providing multi-channel customer
 service.  Blue Martini Software's customers include Canadian Tire Corporation,
 Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies,
 Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and
 Saks Fifth Avenue.  Blue Martini Software can be reached at 650-356-4000 or
 www.bluemartini.com.
 
     "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini
 Software, Inc., 2600 Campus Drive, San Mateo, CA  94403.  Other product and
 company names may be the trademarks of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X37116815
 
 SOURCE  Biz360