Bizfinity(TM) Announces Next Generation E-Commerce Platform for Small Business

Proven Technology Features Enterprise-Level Sophistication and Business

Synchronization



Company Backed by Major VC's With 'C' Round Capital Infusion of $9 Million



Apr 16, 2001, 01:00 ET from Bizfinity, Inc.

    CUPERTINO, Calif., April 16 /PRNewswire/ -- Bizfinity(TM), Inc., an
 Application Service Provider (ASP) of fully-hosted, Web-based e-commerce
 solutions for small businesses, today announced the critical next release of
 its e-commerce platform that delivers the power and sophistication of
 enterprise-level applications via easy-to-use, affordable modules that allow
 small businesses to get online fast.
     The company also announced the successful completion of $9 million in
 C-round funding, the largest investor being New Enterprise Associates (NEA).
     "Integration was the first step in developing a complete platform.
 Integration was part of our product team's basic premise ten years ago:  we've
 been there, done that," said Ronald Brown, CEO, Bizfinity.  "Step 2
 -- Business Synchronization, takes integration to the next level, and we're
 there now.  Step 3 -- Bizfinity's third generation system due for release this
 summer, will re-define the e-commerce landscape for small business once
 again."
     Key to these steps is the introduction of Business Synchronization, one of
 Bizfinity's key differentiators, that seamlessly weaves together a business's
 off-line and on-line presence by synchronizing the interaction between three
 critical sets of data:  customers, suppliers and product information.  If a
 change is made in any of these areas, or any related area, everything else
 adjusts in real-time.  Business Synchronization is made possible through a
 system designed from the outset to integrate every aspect of a company's
 sales, purchases and operations, used in conjunction with the Bizfinity
 Workflow Manager, which helps automate every business transaction.
     Synchronizing core data and automating workflow cuts manual intervention,
 increases accuracy, improves efficiency, and frees up business owners to focus
 on growing their business and building customer relationships.
 
     Bizfinity 5.0 -- the Business Synchronization Platform
 
     e-Commerce enhancements
     With the release of version 5.0, customers have access to Bizfinity's
 synchronized e-commerce facilities, including a powerful Web store and the
 recently-released Web Auctioneer which is with eBay, Amazon, and Yahoo!
 Auctions -- the first time that both Web Store Management and Auction
 Management have been available in a single platform.  New version 5.0 features
 include integration with PayPal for easy, inexpensive credit card processing,
 a wider range of style options, graphical product categories, easier shopping
 cart and checkout, multiple checkout payment options, improved order
 confirmation, domain name management, and faster sign up and set up.  A brand
 new module, Web Site Creator, allows easy creation of a complete hosted Web
 site, synchronized with a Bizfinity Web Store.
 
     Customer Relationship Management (CRM)
     Version 5.0 also adds new CRM capabilities.  Bizfinity's Sales Manager
 module has been upgraded to offer better Task management and enhanced tools
 for telesales and field sales teams to manage time, inquiries, quotations, and
 orders, both off the web and online.  Customer interactions are Interface
 improvements also provide easier management on-screen of large volumes of
 data, without sacrificing Bizfinity's easy-to-use interactive interface.
     "Bizfinity 5.0 is more than just a new release. Version 5.0 is a Business
 Synchronization Platform which brings together this team's experience over the
 past 10 years and more.  We have the history, product road map and vision to
 build a platform specifically suited to smaller business owners looking for an
 easy solution that's also sophisticated -- one that can future-proof their
 business," said Rex Northen, VP Product and Co-Founder of Bizfinity.  "No
 other vendor can match our platform for completeness, sophistication and
 affordability, period."
     "We created an alliance with Bizfinity because of their emphasis on small
 to medium sized businesses and their easy-to-use, straightforward and
 efficient platform," said Cesar Plata, founder of San Jose-based muybueno.net,
 an on and off-line community resource that provides event, job, volunteer and
 community resource listings, on-line services, and e-commerce capabilities
 through its CyberMercado, powered by Bizfinity.  "A business can immediately
 go online and sell their products, and you can't beat the price.  And
 Bizfinity's customer service is great.  I like the fact they're out there in
 the community and give that personal touch that most web companies don't give
 you."
     Bizfinity 5.0 builds on an award-winning e-business suite which was the
 first to integrate e-commerce with order management and financial reporting.
 Bizfinity's Workflow Manager oversees a complete order flow process that
 manages the online store, merchant account, online and offline inventory,
 along with reporting and accounting.
 
     Bizfinity Technical Information
     Bizfinity's platform was written from the ground up as a "web-based"
 application, fully equipped to operate at true Internet speed.  Bizfinity's
 platform is robust, scalable and secure, built on Oracle's 8i database and
 operating on Sun Microsystem's Enterprise 4500 servers, designed to deliver a
 high level of fault tolerance and real-time mirroring capabilities.  Bizfinity
 transfers all data over secure internet connections using proprietary
 encryption techniques as well as bank-standard 128-bit Server Gated
 Cryptography (SGC), stringently tested by Bizfinity partner Citibank.
 
     About Bizfinity, Inc.
     Bizfinity, Inc., is an Application Service Provider (ASP) that provides a
 Business Synchronization Platform for small and growing businesses.
 Bizfinity's built-for-the-Web e-business suite was designed by a core team who
 introduced integrated business and financial applications for small business
 in the early 1990s, and leverages extensive experience with small business in
 the US and internationally.  Based in Cupertino, California, Bizfinity's
 hosted suite of applications enables businesses to create and manage a Web
 store seamlessly linked with online Auctions tied to a Workflow Manager
 providing online and offline inquiry and order management, inventory control,
 customer management and accounting.  Bizfinity, awarded the Gold E-Commerce
 Award in Home Office Computing's annual survey, leverages the Internet's
 24/7/365 accessibility to manage a company's back office automatically, in
 real time, from anywhere in the world.  Bizfinity sells its services directly
 and through partnerships with companies such as InfoSpace and Intershop.
 Bizfinity's venture investors include New Enterprise Associates (NEA),
 Dali Hook Partners, Labrador Ventures and Angel Investors.  For more
 information, visit www.bizfinity.com.
 
 

SOURCE Bizfinity, Inc.
    CUPERTINO, Calif., April 16 /PRNewswire/ -- Bizfinity(TM), Inc., an
 Application Service Provider (ASP) of fully-hosted, Web-based e-commerce
 solutions for small businesses, today announced the critical next release of
 its e-commerce platform that delivers the power and sophistication of
 enterprise-level applications via easy-to-use, affordable modules that allow
 small businesses to get online fast.
     The company also announced the successful completion of $9 million in
 C-round funding, the largest investor being New Enterprise Associates (NEA).
     "Integration was the first step in developing a complete platform.
 Integration was part of our product team's basic premise ten years ago:  we've
 been there, done that," said Ronald Brown, CEO, Bizfinity.  "Step 2
 -- Business Synchronization, takes integration to the next level, and we're
 there now.  Step 3 -- Bizfinity's third generation system due for release this
 summer, will re-define the e-commerce landscape for small business once
 again."
     Key to these steps is the introduction of Business Synchronization, one of
 Bizfinity's key differentiators, that seamlessly weaves together a business's
 off-line and on-line presence by synchronizing the interaction between three
 critical sets of data:  customers, suppliers and product information.  If a
 change is made in any of these areas, or any related area, everything else
 adjusts in real-time.  Business Synchronization is made possible through a
 system designed from the outset to integrate every aspect of a company's
 sales, purchases and operations, used in conjunction with the Bizfinity
 Workflow Manager, which helps automate every business transaction.
     Synchronizing core data and automating workflow cuts manual intervention,
 increases accuracy, improves efficiency, and frees up business owners to focus
 on growing their business and building customer relationships.
 
     Bizfinity 5.0 -- the Business Synchronization Platform
 
     e-Commerce enhancements
     With the release of version 5.0, customers have access to Bizfinity's
 synchronized e-commerce facilities, including a powerful Web store and the
 recently-released Web Auctioneer which is with eBay, Amazon, and Yahoo!
 Auctions -- the first time that both Web Store Management and Auction
 Management have been available in a single platform.  New version 5.0 features
 include integration with PayPal for easy, inexpensive credit card processing,
 a wider range of style options, graphical product categories, easier shopping
 cart and checkout, multiple checkout payment options, improved order
 confirmation, domain name management, and faster sign up and set up.  A brand
 new module, Web Site Creator, allows easy creation of a complete hosted Web
 site, synchronized with a Bizfinity Web Store.
 
     Customer Relationship Management (CRM)
     Version 5.0 also adds new CRM capabilities.  Bizfinity's Sales Manager
 module has been upgraded to offer better Task management and enhanced tools
 for telesales and field sales teams to manage time, inquiries, quotations, and
 orders, both off the web and online.  Customer interactions are Interface
 improvements also provide easier management on-screen of large volumes of
 data, without sacrificing Bizfinity's easy-to-use interactive interface.
     "Bizfinity 5.0 is more than just a new release. Version 5.0 is a Business
 Synchronization Platform which brings together this team's experience over the
 past 10 years and more.  We have the history, product road map and vision to
 build a platform specifically suited to smaller business owners looking for an
 easy solution that's also sophisticated -- one that can future-proof their
 business," said Rex Northen, VP Product and Co-Founder of Bizfinity.  "No
 other vendor can match our platform for completeness, sophistication and
 affordability, period."
     "We created an alliance with Bizfinity because of their emphasis on small
 to medium sized businesses and their easy-to-use, straightforward and
 efficient platform," said Cesar Plata, founder of San Jose-based muybueno.net,
 an on and off-line community resource that provides event, job, volunteer and
 community resource listings, on-line services, and e-commerce capabilities
 through its CyberMercado, powered by Bizfinity.  "A business can immediately
 go online and sell their products, and you can't beat the price.  And
 Bizfinity's customer service is great.  I like the fact they're out there in
 the community and give that personal touch that most web companies don't give
 you."
     Bizfinity 5.0 builds on an award-winning e-business suite which was the
 first to integrate e-commerce with order management and financial reporting.
 Bizfinity's Workflow Manager oversees a complete order flow process that
 manages the online store, merchant account, online and offline inventory,
 along with reporting and accounting.
 
     Bizfinity Technical Information
     Bizfinity's platform was written from the ground up as a "web-based"
 application, fully equipped to operate at true Internet speed.  Bizfinity's
 platform is robust, scalable and secure, built on Oracle's 8i database and
 operating on Sun Microsystem's Enterprise 4500 servers, designed to deliver a
 high level of fault tolerance and real-time mirroring capabilities.  Bizfinity
 transfers all data over secure internet connections using proprietary
 encryption techniques as well as bank-standard 128-bit Server Gated
 Cryptography (SGC), stringently tested by Bizfinity partner Citibank.
 
     About Bizfinity, Inc.
     Bizfinity, Inc., is an Application Service Provider (ASP) that provides a
 Business Synchronization Platform for small and growing businesses.
 Bizfinity's built-for-the-Web e-business suite was designed by a core team who
 introduced integrated business and financial applications for small business
 in the early 1990s, and leverages extensive experience with small business in
 the US and internationally.  Based in Cupertino, California, Bizfinity's
 hosted suite of applications enables businesses to create and manage a Web
 store seamlessly linked with online Auctions tied to a Workflow Manager
 providing online and offline inquiry and order management, inventory control,
 customer management and accounting.  Bizfinity, awarded the Gold E-Commerce
 Award in Home Office Computing's annual survey, leverages the Internet's
 24/7/365 accessibility to manage a company's back office automatically, in
 real time, from anywhere in the world.  Bizfinity sells its services directly
 and through partnerships with companies such as InfoSpace and Intershop.
 Bizfinity's venture investors include New Enterprise Associates (NEA),
 Dali Hook Partners, Labrador Ventures and Angel Investors.  For more
 information, visit www.bizfinity.com.
 
 SOURCE  Bizfinity, Inc.