BlackPlanet.com and AsianAvenue.com Team up With FreeLotto.com to Raise Funds For Breast Cancer and Bone Marrow Foundations

More Than $55,000 Raised for Project S.H.E.

And Asians for Miracle Marrow Matches



Apr 03, 2001, 01:00 ET from Community Connect, Inc.

    NEW YORK, April 3 /PRNewswire/ -- Community Connect, Inc., the leading
 developer of online ethnic communities, today announced that through a joint
 initiative with the Internet's leading sweepstakes site, FreeLotto.com, more
 than $55,000 has been raised for Project S.H.E., a breast cancer prevention
 group for African American women, and Asians for Miracle Marrow Matches (A3M).
     The partnership between the two companies invited members of Community
 Connect's  BlackPlanet.com and AsianAvenue.com to simply sign up for
 FreeLotto.com's daily, free sweepstakes games.  For each member opting to sign
 up, FreeLotto.com and Community Connect each donated 25 cents to the
 respective charity.  Over the span of two months, 85,843 BlackPlanet.com
 members registered for FreeLotto.com raising a total of $42,921.50 for Project
 S.H.E.; 32,167 AsianAvenue.com members helped raise a total of $16,083.50 for
 A3M.
     "Our approach at Community Connect is to wrap the brand and product
 messages of our advertisers and other strategic partners around campaigns and
 causes which our members embrace and support," said Benjamin Sun, President
 and CEO of Community Connect, Inc.  "Our partnership with FreeLotto.com is one
 example where we provided them with thousands of new subscribers, while
 raising funds for organizations serving our communities.  It was a win-win
 situation for all involved."
     "As our first endeavor in using the Web as a vehicle for fundraising, we
 are pleased with the outcome of the BlackPlanet.com and FreeLotto.com online
 promotion," said Anne Robinson, founder of Project S.H.E.  "We are also
 thrilled that BlackPlanet and FreeLotto choose to donate the proceeds of their
 promotion to Project S.H.E.  In addition to raising money to support our
 community-based programs and initiatives, the promotion has enabled us to
 communicate our message to the millions of African-American's who frequent
 their sites."
     "The success of the campaign in such a short amount of time was a welcomed
 surprise to us," said Stephen Hata of Asians for Miracle Marrow Matches (A3M).
 "We are pleased that so many were exposed to the need for Asian donors and the
 funds that we've been able to generate through AsianAvenue.com and
 FreeLotto.com."
     Kevin Aronin, Chairman and CEO of PlasmaNet, Inc., which operates
 FreeLotto.com, added:  "In addition to giving away millions of dollars in
 prizes to our players, we are always looking for creative ways to give
 something back to the public at large through charitable endeavors.  Our
 partnership with Community Connect was a tremendous success in that it will
 directly benefit two extremely worthwhile foundations and their efforts to
 fight cancer."
     Asians for Miracle Marrow Matches plans on using the dollars raised
 towards funding this year's goal of recruiting 10,000 Asians to join the bone
 marrow registry.  A3M coordinates over 300 recruitment drives in Asian
 communities annually, and have registered nearly 25% of all API's in the
 national registry.
     The money raised for Project S.H.E. will be used to support the
 organization's outreach and awareness programs.
     To date, FreeLotto.com and its 17.5 million players have contributed over
 $200,000 to such worthy causes as The Montel Williams MS Foundation; Cancer
 Treatment Research Foundation; Make-A-Wish Foundation; Hope; and several other
 charitable organizations."
 
     About Project S.H.E.
     Project S.H.E. (Support. Heal. Educate.) was founded by Anne E. Robinson
 to provide education and outreach services to African-American women in major
 urban areas.  Robinson's goal was to reduce the breast cancer mortality rate
 among African-American women by increasing the number of cases diagnosed in
 Stage 1 (localized) rather than later stage of cancers which have already
 spread to other parts of the breast and/or body.  The Project serves as a
 "grass roots" provider of information and access to treatment for
 African-American women between the ages of 19-35.
 
     About A3M
     Asians for Miracle Marrow Matches (A3M) mission is to help patients with
 leukemia or other blood related diseases needing bone marrow transplants to
 survive.  A3M registers potential donors for the National Marrow Donor Program
 (NMDP) because Asian patients need Asian donors.  Matching patients is ethnic
 specific, so a Chinese patient would most likely need a Chinese donor.  The
 goal is that every patient will find a life-saving donor.
 
     About Community Connect, Inc.
     Community Connect Inc. is the leading developer of dedicated online
 communities targeted to US ethnic audiences.  The company's Web sites include
 BlackPlanet.com, AsianAvenue.com and MiGente.com (pronounced mee-hen-teh).
 These sites are committed to making it easier for people of similar
 backgrounds and interests to establish relationships, gain access to important
 information and services, and participate in community activities.  Features
 available to members across Community Connect's sites include free personal
 pages, innovative content, and news about up-to-the-minute topics important to
 each segment audience.  Members also stay connected to one another through
 forums, chat rooms and instant messaging.  Through its properties, Community
 Connect Inc. provides advertisers with the opportunity to effectively target
 the ethnic market and niche audiences, as well as an attractive segment of the
 online community at large.
 
     About FreeLotto.com
     Launched in June 1999, FreeLotto.com has become the Internet's #1
 sweepstakes site, with more than 17.5 million registered users, as well as one
 of the Internet's premier advertising opportunities.  FreeLotto, a free online
 sweepstakes run by PlasmaNet, Inc., offers daily grand prizes of up to
 $10 million.  In order to play, users register (name, address, e-mail) and
 play lottery-style games by choosing six numbers (or seven for the $10 million
 FreeLotto Superbucks game).  They then click on an advertising banner or
 respond to "Plan to Buy" questions to submit their numbers.  This unique
 direct response vehicle offers advertisers extensive targeting capabilities at
 efficient rates.  To date, FreeLotto.com has awarded over $27 million in
 prizes, including one $10 million prize and eight prizes of $1 million, plus
 thousands of smaller prizes including cash and new cars.
 
 

SOURCE Community Connect, Inc.
    NEW YORK, April 3 /PRNewswire/ -- Community Connect, Inc., the leading
 developer of online ethnic communities, today announced that through a joint
 initiative with the Internet's leading sweepstakes site, FreeLotto.com, more
 than $55,000 has been raised for Project S.H.E., a breast cancer prevention
 group for African American women, and Asians for Miracle Marrow Matches (A3M).
     The partnership between the two companies invited members of Community
 Connect's  BlackPlanet.com and AsianAvenue.com to simply sign up for
 FreeLotto.com's daily, free sweepstakes games.  For each member opting to sign
 up, FreeLotto.com and Community Connect each donated 25 cents to the
 respective charity.  Over the span of two months, 85,843 BlackPlanet.com
 members registered for FreeLotto.com raising a total of $42,921.50 for Project
 S.H.E.; 32,167 AsianAvenue.com members helped raise a total of $16,083.50 for
 A3M.
     "Our approach at Community Connect is to wrap the brand and product
 messages of our advertisers and other strategic partners around campaigns and
 causes which our members embrace and support," said Benjamin Sun, President
 and CEO of Community Connect, Inc.  "Our partnership with FreeLotto.com is one
 example where we provided them with thousands of new subscribers, while
 raising funds for organizations serving our communities.  It was a win-win
 situation for all involved."
     "As our first endeavor in using the Web as a vehicle for fundraising, we
 are pleased with the outcome of the BlackPlanet.com and FreeLotto.com online
 promotion," said Anne Robinson, founder of Project S.H.E.  "We are also
 thrilled that BlackPlanet and FreeLotto choose to donate the proceeds of their
 promotion to Project S.H.E.  In addition to raising money to support our
 community-based programs and initiatives, the promotion has enabled us to
 communicate our message to the millions of African-American's who frequent
 their sites."
     "The success of the campaign in such a short amount of time was a welcomed
 surprise to us," said Stephen Hata of Asians for Miracle Marrow Matches (A3M).
 "We are pleased that so many were exposed to the need for Asian donors and the
 funds that we've been able to generate through AsianAvenue.com and
 FreeLotto.com."
     Kevin Aronin, Chairman and CEO of PlasmaNet, Inc., which operates
 FreeLotto.com, added:  "In addition to giving away millions of dollars in
 prizes to our players, we are always looking for creative ways to give
 something back to the public at large through charitable endeavors.  Our
 partnership with Community Connect was a tremendous success in that it will
 directly benefit two extremely worthwhile foundations and their efforts to
 fight cancer."
     Asians for Miracle Marrow Matches plans on using the dollars raised
 towards funding this year's goal of recruiting 10,000 Asians to join the bone
 marrow registry.  A3M coordinates over 300 recruitment drives in Asian
 communities annually, and have registered nearly 25% of all API's in the
 national registry.
     The money raised for Project S.H.E. will be used to support the
 organization's outreach and awareness programs.
     To date, FreeLotto.com and its 17.5 million players have contributed over
 $200,000 to such worthy causes as The Montel Williams MS Foundation; Cancer
 Treatment Research Foundation; Make-A-Wish Foundation; Hope; and several other
 charitable organizations."
 
     About Project S.H.E.
     Project S.H.E. (Support. Heal. Educate.) was founded by Anne E. Robinson
 to provide education and outreach services to African-American women in major
 urban areas.  Robinson's goal was to reduce the breast cancer mortality rate
 among African-American women by increasing the number of cases diagnosed in
 Stage 1 (localized) rather than later stage of cancers which have already
 spread to other parts of the breast and/or body.  The Project serves as a
 "grass roots" provider of information and access to treatment for
 African-American women between the ages of 19-35.
 
     About A3M
     Asians for Miracle Marrow Matches (A3M) mission is to help patients with
 leukemia or other blood related diseases needing bone marrow transplants to
 survive.  A3M registers potential donors for the National Marrow Donor Program
 (NMDP) because Asian patients need Asian donors.  Matching patients is ethnic
 specific, so a Chinese patient would most likely need a Chinese donor.  The
 goal is that every patient will find a life-saving donor.
 
     About Community Connect, Inc.
     Community Connect Inc. is the leading developer of dedicated online
 communities targeted to US ethnic audiences.  The company's Web sites include
 BlackPlanet.com, AsianAvenue.com and MiGente.com (pronounced mee-hen-teh).
 These sites are committed to making it easier for people of similar
 backgrounds and interests to establish relationships, gain access to important
 information and services, and participate in community activities.  Features
 available to members across Community Connect's sites include free personal
 pages, innovative content, and news about up-to-the-minute topics important to
 each segment audience.  Members also stay connected to one another through
 forums, chat rooms and instant messaging.  Through its properties, Community
 Connect Inc. provides advertisers with the opportunity to effectively target
 the ethnic market and niche audiences, as well as an attractive segment of the
 online community at large.
 
     About FreeLotto.com
     Launched in June 1999, FreeLotto.com has become the Internet's #1
 sweepstakes site, with more than 17.5 million registered users, as well as one
 of the Internet's premier advertising opportunities.  FreeLotto, a free online
 sweepstakes run by PlasmaNet, Inc., offers daily grand prizes of up to
 $10 million.  In order to play, users register (name, address, e-mail) and
 play lottery-style games by choosing six numbers (or seven for the $10 million
 FreeLotto Superbucks game).  They then click on an advertising banner or
 respond to "Plan to Buy" questions to submit their numbers.  This unique
 direct response vehicle offers advertisers extensive targeting capabilities at
 efficient rates.  To date, FreeLotto.com has awarded over $27 million in
 prizes, including one $10 million prize and eight prizes of $1 million, plus
 thousands of smaller prizes including cash and new cars.
 
 SOURCE  Community Connect, Inc.