blu Cigs Kicks Butts: First-Ever Great American Butt Clean on Saturday, October 22

Local E-Cigarette Company Partners with Keep Mecklenburg Beautiful to Clean Discarded Cigarette Butts off the Streets of Charlotte

Oct 18, 2011, 08:34 ET from blu Cigs

CHARLOTTE, N.C., Oct. 18, 2011 /PRNewswire/ -- E-cigarette company blu Cigs today announced it has teamed up with Keep Mecklenburg Beautiful for the first-ever Great American Butt Clean event taking place in Charlotte, North Carolina on Saturday, October 22. Every year, over 4.5 trillion cigarette butts litter millions of parks, sidewalks, public streets, neighborhoods and more, degrading the appearance of thousands of public places and polluting the environment. From 11 AM-1 PM on Saturday, blu Cigs, along with volunteers from Mecklenburg County, will collect and dispose of thousands of cigarette butts in an effort to clean up the uptown area of Charlotte.

"Keeping a city clean is not something that any single organization can successfully do alone – thus our community and corporate partnerships are critical to our cause. So when blu approached us about partnering for this event, we were happy to get on board," said Jake Wilson, Executive Director of Keep Mecklenburg Beautiful, an affiliate of the national Keep America Beautiful, Inc. "We are happy to support and donate supplies for an event that encourages our residents to demonstrate their hands-on stewardship in cleaning up Charlotte's streets."

"blu makes it a priority to cut down on the waste generated by traditional cigarettes. The rechargeable battery and reusable design of our e-cigs offer a less wasteful option, but it's only a first step," commented Jason Healy, President of blu. "As a Charlotte-based company, we're excited to have this opportunity to go even further by partnering with Keep Mecklenburg Beautiful for this important day of clean-up, that's sure to be a tradition for many years to come."

All supplies will be furnished by Keep Mecklenburg Beautiful and immediately following the clean-up, volunteers are invited to an after-party sponsored by Buckhead Saloon from 1-4 PM. For more information on the event, including how to get involved, visit For more information on blu Cigs visit or

About blu Cigs

blu Cigs is the innovator of electronic cigarettes in the U.S., offering an alternative to smoking. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit

SOURCE blu Cigs