Blue Nile Introduces a 'Mom's Jewelry Personality' Quiz Just in Time for Mother's Day

Television Moms Point Consumers to Perfect Gifts



Apr 20, 2001, 01:00 ET from Blue Nile

    SEATTLE, April 20 /PRNewswire/ -- June Cleaver was never seen without her
 pearls.  Think about the reaction the Beav would have gotten if, on one
 episode, he gave June matching pearl earrings for Mother's Day.  Every year,
 when Mother's Day rolls around, we all think about what to get Mom to thank
 her -- and many of us end up settling on flowers and a card for lack of a
 better alternative.
     Blue Nile, the leading online retailer of fine jewelry, has Mother's Day
 gifts that are a terrific alternative to flowers -- and often cost about the
 same amount.  The site has put together the "Mom's Jewelry Personality" quiz
 to guide "kids" everywhere in matching their own mother's style to that of a
 television mom.  Through the quiz, Blue Nile recommends the right piece of
 jewelry for each mom's personality -- thus helping stumped shoppers -- dad's
 and kids alike -- to be heroes this Mother's Day.
     The process to finding "Mom's Jewelry Personality" is easy -- answer five
 questions about Mom, and Blue Nile gives you several recommendations that will
 fit in your budget and show Mom how grateful you are.  Silver hoop earrings
 ($40) are perfect for moms with style like Carol Brady, while a pearl bracelet
 ($150) will wow moms who are more like June Cleaver.
     Anyone who has given a gift knows the fear of how it will be received.
 Since so many people can relate to classic television moms, this analogy can
 be used to help customers identify their mom's television match and find a
 piece of jewelry at a great value that's particularly suited to her
 personality this Mother's Day.  Moreover, once you find the right piece of
 jewelry, you are sure to score big with mom -- since the most she expects is a
 phone call and flowers.  "For the same price, a gift of jewelry looks a lot
 more thoughtful, and creates a much bigger 'wow' than flowers do," explains
 Kevin Keith, Director of Marketing at Blue Nile.
     "It's difficult to pick out jewelry for a significant other, let alone for
 your mom," said Stephanie Kellis, Blue Nile customer service agent.  "Often
 the first questions we ask when helping customers are about the recipient's
 personality.  What is her job? Hobbies?  Style dress?  Asking about how she
 stacks up against a TV mom personality might inspire the perfect gift
 selection this Mother's Day.  Mom is sure to love anything you get her, just
 as Dad always loves the ties he opens up on Father's Day, but Blue Nile has a
 30-day return policy just in case."
     "Mom's Jewelry Personality" Quiz can be found on the Blue Nile Web site at
 www.bluenile.com/quiz.asp after April 27, 2001.
 
     About Blue Nile
     Blue Nile, the online leader in the diamond and fine jewelry category,
 based in Seattle and located on the Web at www.bluenile.com , offers consumers
 a better way to buy diamonds and fine jewelry.  Recently named Forbes Favorite
 online jeweler, the publication's top honor of the best Internet sites, Blue
 Nile provides an exceptional collection of classically styled jewelry selected
 according to high standards of quality, beauty, and value.  Cleanly designed
 and easy to navigate, the site offers the in-depth education necessary to make
 informed purchases with confidence.  All jewelry is delivered free of charge,
 guaranteed and returnable within 30 days and transactions are covered through
 SSL technology -- which ensures an online purchase experience that is
 risk-free.
 
                     "Mom's Jewelry Personality" Quiz
 
     1.  Which of the following words best describes your mom?
     a)    Traditional, polished (June Cleaver)
     b)    Contemporary, casual (Jill Taylor)
     c)    Professional, tailored (Elyse Keaton)
     d)    Cosmopolitan, modern (Debra Barone)
     e)    Fun, hip (Carol Brady)
 
     2.  Which of the following places would you most likely find your mom on a
         Sunday afternoon?
     a)    At the gym  (Elyse Keaton)
     b)    At the mall (Carol Brady)
     c)    At the movies (Jill Taylor)
     d)    Planning/cooking a big dinner for the entire family
          (Debra Barone)
     e)    At home doing housework, gardening, or reading a good
           book (June Cleaver)
 
     3.  Growing up, you can remember your mother always saying:
     a)    Eat all of your dinner (June Cleaver)
     b)    Alice, help me fix dinner (Carol Brady)
     c)    Heat up whatever is in the fridge for dinner (Elyse
           Keaton)
     d)    Order pizza for dinner (Jill Taylor)
     e)    Eat the leftovers for dinner (Debra Barone)
 
     4.  Is your mom most likely to be seen driving:
     a)    A suburban (Carol Brady)
     b)    A Honda (Debra Barone)
     c)    Dad's sports car (Jill Taylor)
     d)    Her own sports car (Elyse Keaton)
     e)    Being driven somewhere by someone else (June Cleaver)
 
     5.  If your parents were going out, which of the following outfits best
         fits her style:
     a)    Jeans and chambray shirt (Debra Barone)
     b)    Khakis and sweater set (Jill Taylor)
     c)    A fitted dress or matching pants/blouse (Carol Brady)
     d)    Nice skirt and blouse (June Cleaver)
     e)    Slacks and a polo shirt (Elyse Keaton)
 
     Jill Taylor (wife of Tim Taylor)
 
     Characteristics:
     --  Likes to dress up occasionally, but happiest in casual clothes
     --  Likes jewelry that is classic, simple, and that she can wear
         every day
 
     Jewelry:
     --  Diamond stud earrings, simple pearl pendant, sterling silver
         small hoop earrings
 
     Carol Brady (wife of Mike Brady)
 
     Characteristics:
     --  Likes to be fashionable, but not over the top
     --  Likes jewelry that is contemporary and casual
 
     Jewelry:
     --  Sterling silver triple rolling ring, wide hoop earrings, heart tag
         bracelet
 
 
     June Cleaver (wife of Ward Cleaver)
 
     Characteristics:
     --  This mom is very organized, and in control
     --  She likes to look dressed up every day
 
     Jewelry:
     --  Pearl stud earrings, pearl bracelet, platinum half dome earrings
 
     Debra Barone (wife of Raymond Barone)
 
     Characteristics:
     --  Likes to look like an individual, stylish but comfortable
     --  Wears clothes that are fitted but casual
 
     Jewelry:
     --  Sterling bead and bar necklace, 18k rope ring, diamond studs
 
     Elyse Keaton (wife of Steven Keaton)
 
     Characteristics:
     --  Always on the go, professionally and socially
     --  Likes to wear clothes that work for both the office and home --
         tailored but simple
 
     Jewelry:
     --  Gold Venetian-link bracelet, silver beveled hoop earrings, silver
         Venetian-link necklace
 
 

SOURCE Blue Nile
    SEATTLE, April 20 /PRNewswire/ -- June Cleaver was never seen without her
 pearls.  Think about the reaction the Beav would have gotten if, on one
 episode, he gave June matching pearl earrings for Mother's Day.  Every year,
 when Mother's Day rolls around, we all think about what to get Mom to thank
 her -- and many of us end up settling on flowers and a card for lack of a
 better alternative.
     Blue Nile, the leading online retailer of fine jewelry, has Mother's Day
 gifts that are a terrific alternative to flowers -- and often cost about the
 same amount.  The site has put together the "Mom's Jewelry Personality" quiz
 to guide "kids" everywhere in matching their own mother's style to that of a
 television mom.  Through the quiz, Blue Nile recommends the right piece of
 jewelry for each mom's personality -- thus helping stumped shoppers -- dad's
 and kids alike -- to be heroes this Mother's Day.
     The process to finding "Mom's Jewelry Personality" is easy -- answer five
 questions about Mom, and Blue Nile gives you several recommendations that will
 fit in your budget and show Mom how grateful you are.  Silver hoop earrings
 ($40) are perfect for moms with style like Carol Brady, while a pearl bracelet
 ($150) will wow moms who are more like June Cleaver.
     Anyone who has given a gift knows the fear of how it will be received.
 Since so many people can relate to classic television moms, this analogy can
 be used to help customers identify their mom's television match and find a
 piece of jewelry at a great value that's particularly suited to her
 personality this Mother's Day.  Moreover, once you find the right piece of
 jewelry, you are sure to score big with mom -- since the most she expects is a
 phone call and flowers.  "For the same price, a gift of jewelry looks a lot
 more thoughtful, and creates a much bigger 'wow' than flowers do," explains
 Kevin Keith, Director of Marketing at Blue Nile.
     "It's difficult to pick out jewelry for a significant other, let alone for
 your mom," said Stephanie Kellis, Blue Nile customer service agent.  "Often
 the first questions we ask when helping customers are about the recipient's
 personality.  What is her job? Hobbies?  Style dress?  Asking about how she
 stacks up against a TV mom personality might inspire the perfect gift
 selection this Mother's Day.  Mom is sure to love anything you get her, just
 as Dad always loves the ties he opens up on Father's Day, but Blue Nile has a
 30-day return policy just in case."
     "Mom's Jewelry Personality" Quiz can be found on the Blue Nile Web site at
 www.bluenile.com/quiz.asp after April 27, 2001.
 
     About Blue Nile
     Blue Nile, the online leader in the diamond and fine jewelry category,
 based in Seattle and located on the Web at www.bluenile.com , offers consumers
 a better way to buy diamonds and fine jewelry.  Recently named Forbes Favorite
 online jeweler, the publication's top honor of the best Internet sites, Blue
 Nile provides an exceptional collection of classically styled jewelry selected
 according to high standards of quality, beauty, and value.  Cleanly designed
 and easy to navigate, the site offers the in-depth education necessary to make
 informed purchases with confidence.  All jewelry is delivered free of charge,
 guaranteed and returnable within 30 days and transactions are covered through
 SSL technology -- which ensures an online purchase experience that is
 risk-free.
 
                     "Mom's Jewelry Personality" Quiz
 
     1.  Which of the following words best describes your mom?
     a)    Traditional, polished (June Cleaver)
     b)    Contemporary, casual (Jill Taylor)
     c)    Professional, tailored (Elyse Keaton)
     d)    Cosmopolitan, modern (Debra Barone)
     e)    Fun, hip (Carol Brady)
 
     2.  Which of the following places would you most likely find your mom on a
         Sunday afternoon?
     a)    At the gym  (Elyse Keaton)
     b)    At the mall (Carol Brady)
     c)    At the movies (Jill Taylor)
     d)    Planning/cooking a big dinner for the entire family
          (Debra Barone)
     e)    At home doing housework, gardening, or reading a good
           book (June Cleaver)
 
     3.  Growing up, you can remember your mother always saying:
     a)    Eat all of your dinner (June Cleaver)
     b)    Alice, help me fix dinner (Carol Brady)
     c)    Heat up whatever is in the fridge for dinner (Elyse
           Keaton)
     d)    Order pizza for dinner (Jill Taylor)
     e)    Eat the leftovers for dinner (Debra Barone)
 
     4.  Is your mom most likely to be seen driving:
     a)    A suburban (Carol Brady)
     b)    A Honda (Debra Barone)
     c)    Dad's sports car (Jill Taylor)
     d)    Her own sports car (Elyse Keaton)
     e)    Being driven somewhere by someone else (June Cleaver)
 
     5.  If your parents were going out, which of the following outfits best
         fits her style:
     a)    Jeans and chambray shirt (Debra Barone)
     b)    Khakis and sweater set (Jill Taylor)
     c)    A fitted dress or matching pants/blouse (Carol Brady)
     d)    Nice skirt and blouse (June Cleaver)
     e)    Slacks and a polo shirt (Elyse Keaton)
 
     Jill Taylor (wife of Tim Taylor)
 
     Characteristics:
     --  Likes to dress up occasionally, but happiest in casual clothes
     --  Likes jewelry that is classic, simple, and that she can wear
         every day
 
     Jewelry:
     --  Diamond stud earrings, simple pearl pendant, sterling silver
         small hoop earrings
 
     Carol Brady (wife of Mike Brady)
 
     Characteristics:
     --  Likes to be fashionable, but not over the top
     --  Likes jewelry that is contemporary and casual
 
     Jewelry:
     --  Sterling silver triple rolling ring, wide hoop earrings, heart tag
         bracelet
 
 
     June Cleaver (wife of Ward Cleaver)
 
     Characteristics:
     --  This mom is very organized, and in control
     --  She likes to look dressed up every day
 
     Jewelry:
     --  Pearl stud earrings, pearl bracelet, platinum half dome earrings
 
     Debra Barone (wife of Raymond Barone)
 
     Characteristics:
     --  Likes to look like an individual, stylish but comfortable
     --  Wears clothes that are fitted but casual
 
     Jewelry:
     --  Sterling bead and bar necklace, 18k rope ring, diamond studs
 
     Elyse Keaton (wife of Steven Keaton)
 
     Characteristics:
     --  Always on the go, professionally and socially
     --  Likes to wear clothes that work for both the office and home --
         tailored but simple
 
     Jewelry:
     --  Gold Venetian-link bracelet, silver beveled hoop earrings, silver
         Venetian-link necklace
 
 SOURCE  Blue Nile