Blueliner Integrates 7 Pillars of Digital Marketing into WebCongress 2014 Global Tour

May 01, 2014, 11:07 ET from Blueliner Marketing

NEW YORK, May 1, 2014 /PRNewswire/ -- Blueliner Marketing, LLC will be the headline sponsor for the 2014 WebCongress Americas Tour, a leading digital marketing conference series spanning 16 cities and 9 countries within the US and Latin America. The partnership is based on the shared vision that the rapidly changing digital marketing industry currently lacks strong frameworks for learning, applying and evaluating best practices; and the belief that this need is being served for the first time through the introduction of a methodology called the 7 Pillars of Digital Marketing™ (hashtag #7digital). The framework was invented by Blueliner's CEO, Arman Rousta, who will be a keynote speaker at the tour's kick-off conference in San Francisco on May 8th @ Broadway Studios.  Rousta is writing a book with the same title that will be released during the Tour, along with a series of related apps to guide marketers on best practices for navigating the digital universe.

"WebCongress is the one of the most innovative and informative marketing conferences around," noted Rousta. "Ouali [Benmeziane, WebCongress CEO] is a dynamic leader and has managed to grow the tour impressively over the past three years.  I could not envision a better platform through which to unveil 7 Pillars to the digital tech community."  

This quantitatively driven marketing system is "a blend of Art and Science" that has been implemented and honed through Blueliner's full-service agency practice over the past 12 years.  Rousta's present mission is to introduce the 7 Pillars across the world, as the de facto paradigm for all aspects of marketing - from budgeting to execution to analysis. This is where the partnership with WebCongress comes in; all conference speakers and learning tracks will be organized through the 7 Pillars framework, and particularly through its core filtration tool - the 49er Matrix™

WebCongress was recently acquired for $25 million by an investment firm, CBCA.  It's CEO, Benmeziane, states, "Since our start in Europe [2008], the number one goal was to create educational content, methodology and material for the thousands of marketers, brands and agencies coming to WebCongress events. I am so happy that the industry finally has a proven framework, such as the 7 Pillars of Digital Marketing.  I can't wait to have Blueliner's CEO at our next event in San Francisco to share with our audience."

Blueliner has expanded to India, China, Europe and Latin America over the past 10 years, in order to support innovation, infrastructure and expansion opportunities for its clients and startup ventures.  Rousta will speak about how the 7 Pillars methodology facilitated success stories like Ajustco, an innovative product development company that is incubated by Blueliner.

About Blueliner Marketing, LLC
Blueliner is a full-service marketing agency headquartered in New York City, with a specialization in digital marketing.  Blueliner Labs is the incubator division of the company, which invests capital, infrastructure and services in startups.  Blueliner is affiliated with the 9.8 Group, a holding company that owns healthcare marketing agency, Prime Access.

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