BMW Car Control Clinics Give On-The-Road Moms Skills That Help Protect Their Precious Cargo

Apr 17, 2001, 01:00 ET from BMW

    SPARTANBURG, S.C., April 17 /PRNewswire/ -- On-the-go moms are always on
 the road, often shuttling around their most precious cargo.  With this in
 mind, BMW has added a number of one-day Women-Only Car Control Clinics to the
 curriculum at the BMW Performance Center Driving School -- just in time for
 Mother's Day gift giving.
     The curriculum is similar to BMW's popular day-long Car Control Clinics
 however, according to Tom Troy, Manager of the BMW Performance Center, the
 experience is very different.
     "Women-only clinics are not only attended by women but are also taught by
 women, all of whom are accomplished professional drivers," says Troy.  "This
 course is custom designed to give women driving skills that will add to their
 own safety and the safety of their families."
     The Women-Only course, with multiple dates in 2001, emphasizes avoidance
 maneuvers, vehicle control and driver awareness.  Class size is limited to 12
 participants.  Teaching is done both in the classroom and in BMW 3 Series
 sedans on the BMW Performance Center's purpose-built driving course.
     "Our curriculum emphasizes skills to respond to a wide variety of driving
 situations not found in most driver training programs," says Troy.  "For
 example, students learn how to control a vehicle on an ultra-smooth concrete
 skidpad, which produces a slippery surface that simulates "black ice."
 Accident avoidance maneuvers are taught on a water wall corridor -- one of
 only a few in the world -- where they are "surprised" when obstacles "appear"
 in front of their moving vehicles.  An emergency braking zone gives students
 the opportunity to learn the relationship between speed and stopping distance
 and how to brake with an ABS-equipped vehicle on both wet and dry surfaces."
     BMW's Performance Center, home of the BMW Performance Center Driving
 School, opened last year to expand the unique automotive experience BMW offers
 in upstate South Carolina.  At one location, a visitor can tour a $1.6 billion
 state-of-the-art manufacturing facility, browse the Zentrum museum showcasing
 more than 75 years of BMW automotive and motorcycle history, and enroll in one
 of several driving instruction programs.
     The cost of a one-day Women-Only Car Control Clinic at the BMW Performance
 Center is $495.  To sign up for any BMW Performance Center program, simply
 call 1-888-345-4BMW (x4269).
     Information about BMW products is available to consumers via the World
 Wide Web on the BMW homepage.  The address is: http://www.bmwusa.com.
 
 

SOURCE BMW
    SPARTANBURG, S.C., April 17 /PRNewswire/ -- On-the-go moms are always on
 the road, often shuttling around their most precious cargo.  With this in
 mind, BMW has added a number of one-day Women-Only Car Control Clinics to the
 curriculum at the BMW Performance Center Driving School -- just in time for
 Mother's Day gift giving.
     The curriculum is similar to BMW's popular day-long Car Control Clinics
 however, according to Tom Troy, Manager of the BMW Performance Center, the
 experience is very different.
     "Women-only clinics are not only attended by women but are also taught by
 women, all of whom are accomplished professional drivers," says Troy.  "This
 course is custom designed to give women driving skills that will add to their
 own safety and the safety of their families."
     The Women-Only course, with multiple dates in 2001, emphasizes avoidance
 maneuvers, vehicle control and driver awareness.  Class size is limited to 12
 participants.  Teaching is done both in the classroom and in BMW 3 Series
 sedans on the BMW Performance Center's purpose-built driving course.
     "Our curriculum emphasizes skills to respond to a wide variety of driving
 situations not found in most driver training programs," says Troy.  "For
 example, students learn how to control a vehicle on an ultra-smooth concrete
 skidpad, which produces a slippery surface that simulates "black ice."
 Accident avoidance maneuvers are taught on a water wall corridor -- one of
 only a few in the world -- where they are "surprised" when obstacles "appear"
 in front of their moving vehicles.  An emergency braking zone gives students
 the opportunity to learn the relationship between speed and stopping distance
 and how to brake with an ABS-equipped vehicle on both wet and dry surfaces."
     BMW's Performance Center, home of the BMW Performance Center Driving
 School, opened last year to expand the unique automotive experience BMW offers
 in upstate South Carolina.  At one location, a visitor can tour a $1.6 billion
 state-of-the-art manufacturing facility, browse the Zentrum museum showcasing
 more than 75 years of BMW automotive and motorcycle history, and enroll in one
 of several driving instruction programs.
     The cost of a one-day Women-Only Car Control Clinic at the BMW Performance
 Center is $495.  To sign up for any BMW Performance Center program, simply
 call 1-888-345-4BMW (x4269).
     Information about BMW products is available to consumers via the World
 Wide Web on the BMW homepage.  The address is: http://www.bmwusa.com.
 
 SOURCE  BMW