boede&partners Declares Independence From marchFIRST

Integrated Marketing Agency Completes Buyout, Continues Delivering Smart

Programs That Build Profitable Customer Relationships



Apr 11, 2001, 01:00 ET from boede&partners

    SALT LAKE CITY, April 11 /PRNewswire/ -- boede&partners, formerly the Salt
 Lake City office of marchFIRST (Nasdaq:   MRCH), today announced that its buyout
 from marchFIRST is complete and it is now operating as a privately funded and
 independent marketing agency.
     Led by President Dave Boede, an industry veteran best known for his work
 helping transform Intel from a computer components company into a worldwide
 consumer brand, boede&partners specializes in creating integrated marketing
 programs that help clients find, secure and maintain profitable relationships
 with their customers.  The 40+ person agency serves a variety of technology,
 business-to-business and business-to-consumer companies throughout the United
 States.
     "We have a new name, but our people, our services and our commitment to
 our clients remain exactly the same," said Boede.  "Every one of our clients
 is making the transition with us, because they value the creativity,
 intelligence and experience of our people.  Over the past few years we have
 coalesced into a truly integrated team that knows how to break down the
 barriers between isolated marketing programs.  Other agencies talk about
 integration, but for us it's what we do every day."
     boede&partners' work is founded on two philosophies: first, that a truly
 integrated marketing program will always add up to more than the sum of its
 parts; and second, that the smartest and most effective marketing programs
 focus on helping clients develop enduring and dynamic relationships with their
 customers.  Program elements that boede&partners provides range from brand
 strategy to customer segmentation and profiling, offline and online
 advertising to media planning and placement, lead management to direct
 response, and from Web marketing and site design to field marketing and
 channel support.
     "Marketing doesn't end at building awareness and demand," Boede said.
 "Our methodology helps clients connect with customers throughout the complete
 buying cycle -- whether those customers are the actual consumers or whether
 they're partners, the channel or employees."
     boede&partners' clients include WebMiles, Volera, CenterBeam, Campus
 Pipeline, Metiom, Interact Commerce Corporation, Electron Economy, HQ Global
 Workplaces and SecureWorks.
     In addition to President Dave Boede, the agency's management team includes
 six partners: Merri Lee Barton, media services; Lori Feld, customer
 relationship marketing; Steve Grigg, creative director; Kelly Hindley, brand
 intelligence; Scott Kempema, client services; and Arthur Watson, finance and
 operations.
 
     About boede&partners
     boede&partners specializes in integrated marketing programs that help
 clients cultivate and maintain profitable customer relationships.  A privately
 funded agency located in Salt Lake City, boede&partners serves technology,
 business-to-business and business-to-consumer companies throughout the United
 States.  For more information visit www.boedepartners.com or call
 801-257-7721.
 
 

SOURCE boede&partners
    SALT LAKE CITY, April 11 /PRNewswire/ -- boede&partners, formerly the Salt
 Lake City office of marchFIRST (Nasdaq:   MRCH), today announced that its buyout
 from marchFIRST is complete and it is now operating as a privately funded and
 independent marketing agency.
     Led by President Dave Boede, an industry veteran best known for his work
 helping transform Intel from a computer components company into a worldwide
 consumer brand, boede&partners specializes in creating integrated marketing
 programs that help clients find, secure and maintain profitable relationships
 with their customers.  The 40+ person agency serves a variety of technology,
 business-to-business and business-to-consumer companies throughout the United
 States.
     "We have a new name, but our people, our services and our commitment to
 our clients remain exactly the same," said Boede.  "Every one of our clients
 is making the transition with us, because they value the creativity,
 intelligence and experience of our people.  Over the past few years we have
 coalesced into a truly integrated team that knows how to break down the
 barriers between isolated marketing programs.  Other agencies talk about
 integration, but for us it's what we do every day."
     boede&partners' work is founded on two philosophies: first, that a truly
 integrated marketing program will always add up to more than the sum of its
 parts; and second, that the smartest and most effective marketing programs
 focus on helping clients develop enduring and dynamic relationships with their
 customers.  Program elements that boede&partners provides range from brand
 strategy to customer segmentation and profiling, offline and online
 advertising to media planning and placement, lead management to direct
 response, and from Web marketing and site design to field marketing and
 channel support.
     "Marketing doesn't end at building awareness and demand," Boede said.
 "Our methodology helps clients connect with customers throughout the complete
 buying cycle -- whether those customers are the actual consumers or whether
 they're partners, the channel or employees."
     boede&partners' clients include WebMiles, Volera, CenterBeam, Campus
 Pipeline, Metiom, Interact Commerce Corporation, Electron Economy, HQ Global
 Workplaces and SecureWorks.
     In addition to President Dave Boede, the agency's management team includes
 six partners: Merri Lee Barton, media services; Lori Feld, customer
 relationship marketing; Steve Grigg, creative director; Kelly Hindley, brand
 intelligence; Scott Kempema, client services; and Arthur Watson, finance and
 operations.
 
     About boede&partners
     boede&partners specializes in integrated marketing programs that help
 clients cultivate and maintain profitable customer relationships.  A privately
 funded agency located in Salt Lake City, boede&partners serves technology,
 business-to-business and business-to-consumer companies throughout the United
 States.  For more information visit www.boedepartners.com or call
 801-257-7721.
 
 SOURCE  boede&partners