BOK Financial Corporation Incorporates DataMentors' Householding Technology Into Their Customer Relationship Management Solutions

Apr 19, 2001, 01:00 ET from DataMentors, Inc.

    TAMPA, Fla., April 19 /PRNewswire/ -- DataMentors, Inc., a leading
 provider of database marketing products, services and custom programming based
 here, announced today that BOK Financial Corporation, a $9.7 billion bank
 holding company based in Tulsa, Okla., has incorporated DataMentors'
 DMDataFuse(TM) householding technology as the core application for its
 customer relationship management solution.  DMDataFuse(TM) is a fully modular
 householding system that cleanses, organizes and standardizes data.
     "The improvement in our processing time has been substantial since
 incorporating DMDataFuse(TM)," said Scott Ellison, vice president-manager of
 consumer banking information services for BOK Financial. "It now requires only
 one-third the time to process the one million records in our system, and the
 accuracy in our householding information has increased from 3 - 5 percent."
 He said BOK has been thoroughly pleased with the speed, accuracy and
 reliability of DataMentors' solution, "which has allowed us to segment our
 customer base far more accurately."
     He added that another reason BOK selected DMDataFuse(TM) is that the
 system "does what it does very well without a lot of extras that clients do
 not actually need."  Ellison said many vendors often highlight "bells and
 whistles" to try to hide deficiencies or inflexibility in their core
 processing.
 
     About BOK Financial Corporation
     BOK Financial Corporation, a $9.7 billion bank holding company based in
 Tulsa, Okla., is the parent company of Bank of Albuquerque, N.A.; Bank of
 Arkansas, N.A.; Bank of Oklahoma, N.A.; and Bank of Texas, N.A.  Its trust
 company subsidiaries are responsible for $17.6 billion in assets.  TransFund,
 the company's electronic funds transfer network, has more than 1,000 machines
 installed in an eight-state area and provides services for more than 280
 financial institutions and more than 1.2 million cardholders.  BOK Financial's
 mortgage companies have offices in six states.
 
     About DataMentors, Inc.
     DataMentors, Inc., headquartered in Tampa, Fla., was founded by industry
 veterans with proven success designing and developing database marketing
 products.  The company offers on-site installation products and service bureau
 processing through its established partnerships with vendors providing
 campaign management, customer relationship (CRM), extraction transfer load
 (ETL), and query tools.  For more information, call 813-960-7800 or explore
 the possibilities at www.datamentors.com.
 
     About DMDataFuse(TM)
     DMDataFuse(TM) is a fully modular householding system that cleanses,
 organizes, standardizes and matches data with great efficiency.  By employing
 more external tables than most other systems, DMDataFuse(TM) is able to scrub
 databases clean of extraneous data, providing unprecedented accuracy in the
 records on each individual household.  It also allows users to create any
 field  -- household, super household, account, corporation, individual  -- to
 explore data, define unlimited match rules without programming, and match and
 link data across any field.
 
 

SOURCE DataMentors, Inc.
    TAMPA, Fla., April 19 /PRNewswire/ -- DataMentors, Inc., a leading
 provider of database marketing products, services and custom programming based
 here, announced today that BOK Financial Corporation, a $9.7 billion bank
 holding company based in Tulsa, Okla., has incorporated DataMentors'
 DMDataFuse(TM) householding technology as the core application for its
 customer relationship management solution.  DMDataFuse(TM) is a fully modular
 householding system that cleanses, organizes and standardizes data.
     "The improvement in our processing time has been substantial since
 incorporating DMDataFuse(TM)," said Scott Ellison, vice president-manager of
 consumer banking information services for BOK Financial. "It now requires only
 one-third the time to process the one million records in our system, and the
 accuracy in our householding information has increased from 3 - 5 percent."
 He said BOK has been thoroughly pleased with the speed, accuracy and
 reliability of DataMentors' solution, "which has allowed us to segment our
 customer base far more accurately."
     He added that another reason BOK selected DMDataFuse(TM) is that the
 system "does what it does very well without a lot of extras that clients do
 not actually need."  Ellison said many vendors often highlight "bells and
 whistles" to try to hide deficiencies or inflexibility in their core
 processing.
 
     About BOK Financial Corporation
     BOK Financial Corporation, a $9.7 billion bank holding company based in
 Tulsa, Okla., is the parent company of Bank of Albuquerque, N.A.; Bank of
 Arkansas, N.A.; Bank of Oklahoma, N.A.; and Bank of Texas, N.A.  Its trust
 company subsidiaries are responsible for $17.6 billion in assets.  TransFund,
 the company's electronic funds transfer network, has more than 1,000 machines
 installed in an eight-state area and provides services for more than 280
 financial institutions and more than 1.2 million cardholders.  BOK Financial's
 mortgage companies have offices in six states.
 
     About DataMentors, Inc.
     DataMentors, Inc., headquartered in Tampa, Fla., was founded by industry
 veterans with proven success designing and developing database marketing
 products.  The company offers on-site installation products and service bureau
 processing through its established partnerships with vendors providing
 campaign management, customer relationship (CRM), extraction transfer load
 (ETL), and query tools.  For more information, call 813-960-7800 or explore
 the possibilities at www.datamentors.com.
 
     About DMDataFuse(TM)
     DMDataFuse(TM) is a fully modular householding system that cleanses,
 organizes, standardizes and matches data with great efficiency.  By employing
 more external tables than most other systems, DMDataFuse(TM) is able to scrub
 databases clean of extraneous data, providing unprecedented accuracy in the
 records on each individual household.  It also allows users to create any
 field  -- household, super household, account, corporation, individual  -- to
 explore data, define unlimited match rules without programming, and match and
 link data across any field.
 
 SOURCE  DataMentors, Inc.