Bolt Launches Robust WAP-Based Clubs & Search Tools; Bolt Expands Wireless Offerings - Teens and Marketers Benefit

Apr 16, 2001, 01:00 ET from Bolt, Inc.

    NEW YORK, April 16 /PRNewswire/ -- Bolt, the universal communications
 platform for 15- to 24-year-olds with four million members worldwide, today
 announced the availability of Bolt Clubs and its interactive "Friend Match"
 and "Honey Finder" search tools via WAP-enabled (Wireless Application
 Protocol) wireless devices.  Bolt members can access the popular
 communications tools via the WAP menus of major U.S. and Canadian wireless
 service providers, including AT&T Wireless, Sprint PCS, Verizon Wireless, Bell
 Mobility and TELUS Mobility, and on Bolt's wireless platform at wap.bolt.com.
 Bolt's latest enhancements build on Bolt's aggressive push into the wireless
 medium and extend the opportunities for marketers to reach young adults in a
 relevant context both online and off.
     In addition to Bolt's existing wireless text messaging capabilities, Bolt
 members can check out more than 120,000 member-created Bolt Clubs, read the
 latest Club news, send Club notes and sign Club Tagbooks(TM) (member-created
 polls and questions) on WAP-enabled devices.  Wireless users can also access
 Bolt's popular Friend Match and Honey Finder tools, which go beyond simple
 username searches to match people according to their interests.
     "Whether on the Web or via wireless devices, Bolt acts as the gateway for
 clients looking to establish and sustain a dialogue with an increasingly
 elusive consumer segment," said Dan Pelson, Chairman & CEO, Bolt, Inc.  "As
 young adults increasingly adopt the wireless medium as their own, these
 enhancements, combined with Bolt's data and insights into this demographic,
 create a unique opportunity for marketers to reach teens with targeted
 messaging opportunities."
     Bolt's relationship with and access to millions of teens, combined with
 its back-end data analysis and reporting, result in tremendous Customer
 Relationship Management (CRM) capabilities for its blue-chip clients,
 including Procter & Gamble and America Online.  Bolt enables companies to move
 beyond simple advertising into the market research, relationship management
 and brand building that are critical to developing relationships with a
 consumer segment projected to reach 1.8 billion globally by 2010.*
     Bolt's clubs and search tools expand the functionality of Bolt
 Everywhere(TM), the first active wireless platform for teens, which enables
 two-way communication on any WAP-enabled mobile device.  Bolt's wireless
 offerings are accessible on wap.bolt.com and AT&T Wireless Services' premium
 Surf Lounge WAP menu, as well as on the Sprint PCS and Verizon Wireless WAP
 menus. In addition, Bolt's Canadian members can access Bolt via the WAP decks
 of Bell Mobility and TELUS Mobility.
 
     *Source: 1999 US Census Bureau
 
     ABOUT BOLT
     Bolt is a universal communications platform for 15- to 24-year-olds with
 four million registered members worldwide.  Whether on the Web or via wireless
 devices, Bolt provides tools and services such as email, homepages, clubs and
 instant messaging, and offers proprietary tools, including Tagbooks(TM),
 People Search and Bolt Notes, that allow young adults to communicate in a
 relevant, member-created context.  As a result of its relationship with and
 access to millions of teens, Bolt provides customized marketing solutions and
 research for blue-chip clients, including Procter & Gamble and America Online,
 who look to manage and deepen their relationships with young adults. Bolt has
 sites in the UK, Canada and Australia, and, with Bolt Everywhere, launched the
 first wireless platform for teens.  Bolt is headquartered in New York.
 
     Bolt is: bolt.com | bolt.co.uk | bolt.ca | bolt.com.au | wap.bolt.com |
 aol.bolt.com
 
 

SOURCE Bolt, Inc.
    NEW YORK, April 16 /PRNewswire/ -- Bolt, the universal communications
 platform for 15- to 24-year-olds with four million members worldwide, today
 announced the availability of Bolt Clubs and its interactive "Friend Match"
 and "Honey Finder" search tools via WAP-enabled (Wireless Application
 Protocol) wireless devices.  Bolt members can access the popular
 communications tools via the WAP menus of major U.S. and Canadian wireless
 service providers, including AT&T Wireless, Sprint PCS, Verizon Wireless, Bell
 Mobility and TELUS Mobility, and on Bolt's wireless platform at wap.bolt.com.
 Bolt's latest enhancements build on Bolt's aggressive push into the wireless
 medium and extend the opportunities for marketers to reach young adults in a
 relevant context both online and off.
     In addition to Bolt's existing wireless text messaging capabilities, Bolt
 members can check out more than 120,000 member-created Bolt Clubs, read the
 latest Club news, send Club notes and sign Club Tagbooks(TM) (member-created
 polls and questions) on WAP-enabled devices.  Wireless users can also access
 Bolt's popular Friend Match and Honey Finder tools, which go beyond simple
 username searches to match people according to their interests.
     "Whether on the Web or via wireless devices, Bolt acts as the gateway for
 clients looking to establish and sustain a dialogue with an increasingly
 elusive consumer segment," said Dan Pelson, Chairman & CEO, Bolt, Inc.  "As
 young adults increasingly adopt the wireless medium as their own, these
 enhancements, combined with Bolt's data and insights into this demographic,
 create a unique opportunity for marketers to reach teens with targeted
 messaging opportunities."
     Bolt's relationship with and access to millions of teens, combined with
 its back-end data analysis and reporting, result in tremendous Customer
 Relationship Management (CRM) capabilities for its blue-chip clients,
 including Procter & Gamble and America Online.  Bolt enables companies to move
 beyond simple advertising into the market research, relationship management
 and brand building that are critical to developing relationships with a
 consumer segment projected to reach 1.8 billion globally by 2010.*
     Bolt's clubs and search tools expand the functionality of Bolt
 Everywhere(TM), the first active wireless platform for teens, which enables
 two-way communication on any WAP-enabled mobile device.  Bolt's wireless
 offerings are accessible on wap.bolt.com and AT&T Wireless Services' premium
 Surf Lounge WAP menu, as well as on the Sprint PCS and Verizon Wireless WAP
 menus. In addition, Bolt's Canadian members can access Bolt via the WAP decks
 of Bell Mobility and TELUS Mobility.
 
     *Source: 1999 US Census Bureau
 
     ABOUT BOLT
     Bolt is a universal communications platform for 15- to 24-year-olds with
 four million registered members worldwide.  Whether on the Web or via wireless
 devices, Bolt provides tools and services such as email, homepages, clubs and
 instant messaging, and offers proprietary tools, including Tagbooks(TM),
 People Search and Bolt Notes, that allow young adults to communicate in a
 relevant, member-created context.  As a result of its relationship with and
 access to millions of teens, Bolt provides customized marketing solutions and
 research for blue-chip clients, including Procter & Gamble and America Online,
 who look to manage and deepen their relationships with young adults. Bolt has
 sites in the UK, Canada and Australia, and, with Bolt Everywhere, launched the
 first wireless platform for teens.  Bolt is headquartered in New York.
 
     Bolt is: bolt.com | bolt.co.uk | bolt.ca | bolt.com.au | wap.bolt.com |
 aol.bolt.com
 
 SOURCE  Bolt, Inc.