NEW YORK, Nov. 17, 2011 /PRNewswire/ -- Aly Racer, President of Penske Media Corporation (PMC), and Bonnie Fuller, President and Editor-in-Chief of HollywoodLife.com, announced today that Carlos Lamadrid has been named Executive Vice President and Publisher of HollywoodLife.com, the leading digital destination for young women 18-35, launched by Fuller in 2009. Lamadrid was most recently SVP and Chief Brand Officer of Women's Day Brand Group. Prior to that he worked as V.P. and Publisher of JANE Magazine and JANE.com for Conde Nast and Publisher of Men's Journal and MensJournal.com for Wenner Media.
As EVP, Publisher, Lamadrid will be directly responsible for the advertising, marketing and business development operations of HollywoodLife.com. When he starts on November 15, Lamadrid will be the site's very first publisher.
Lamadrid arrives at HollywoodLife.com almost exactly on the two-year anniversary of the launch of the site, which has grown to nearly 5 million unique visitors per month and has shown unprecedented growth in every kind of engagement with its audience of digitally addicted young women. With its mix of original breaking celebrity, entertainment and pop culture news, style and red carpet coverage, and interactive daily ongoing discussions, HollywoodLife will also be a source of entertainment breaking news to the PMC-awarded channel on YouTube (launching in Q1 as "ENTV" Entertainment News Television) as part of YouTube's premium content offering.
"I am beyond excited and privileged to have the chance to work with Bonnie Fuller and the HollywoodLife team," said Lamadrid. "She is not only one of publishing's legendary editors but an unparalleled communicator and friend to women everywhere. I'm thrilled to build on the growth and success of the incredible digital destination that is HollywoodLife.com, reaching, connecting and engaging women through content they are passionate about."
"Carlos is a rare publishing talent who truly understands how to engage women through unique marketing programs and who has a track record of building successful and profitable media brands!" said Fuller. "We are tremendously fortunate to have his experience and vision to help take HollywoodLife.com to the next level."
Led by President & Editor-in-Chief, Bonnie Fuller, HollywoodLife captures and celebrates the essence of the celebrity "Hollywood" lifestyle—news, beauty, style, culture and gossip. With nearly 5 million unique visitors per month and growing, HollywoodLife has become the go-to site for women interested in entertainment. Stars entertain, but they also inspire and profoundly influence what women see, hear, do, buy and share. Women identify with celebrities: their trials, triumphs, relationships and romances, obsessions and diversions. Stars are role models. HollywoodLife plays a starring role in their daily lives. HollywoodLife doesn't just report the scoop; HollywoodLife relates it to women's personal lives allowing real women to connect through the lens of celebrity.
ABOUT PENSKE MEDIA CORPORATION (PMC)
Penske Media Corporation (PMC), founded by Jay Penske in 2004, owns and operates the foremost portfolio of original, exclusive content destinations led by some of the most revered, game-changing names in entertainment and tech news -- Nikki Finke's Deadline.com, Bonnie Fuller's HollywoodLife.com, Jonathan Geller's BGR.com, Michael Ausiello's TVLine.com and more. Along with ENTV, the most innovative new video brand in entertainment, India.com, an extraordinary international digital venture, the Young Hollywood Awards, and the Hollywood Style Awards, PMC brings leading brands and experiences to global audiences on every device and screen, anytime, anywhere in the world.
SOURCE Penske Media Corporation