BornFree Leading BPA-Free Product Line Names 5W PR Agency of Record

Sep 25, 2009, 11:38 ET from 5W Public Relations

NEW YORK, Sept. 25 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S. today announced the addition of BornFree, the leading BPA-free baby product brand, to its roster of high-profile clients. The Public Relations agency will be responsible for publicity and branding surrounding the launch of the companies' new products and specialized doctors.

"5WPR is thrilled to be working with BornFree. The company's culture and propensity for big ideas made this a perfect match," said Ronn Torossian, President and CEO of 5W Public Relations.

"BornFree is excited to be working with 5WPR, to continue our support as the company that revolutionized the BPA-free feeding," said Ron Vigdor Founder and President of BornFree Inc. (the USA company of BornFree holdings).

About BornFree

BornFree(TM) ( has developed a range of products baby bottles, cups and accessories that is totally free of the potentially dangerous chemicals Bisphenol-A (BPA), Phthalates and PVC. BPA is a known estrogen mimicker that is used in the production of polycarbonate plastic. According to researchers, BPA may cause developmental and neurological problems if it leaches from plastic. Reports suggest that small amounts of BPA may leach into food or beverages stored in polycarbonate containers, especially when the contents are heated. In addition, BornFree(TM)'s cups and bottles feature the unique BornFree(TM) venting system, designed to help reduce colic and ear infections.

About 5WPR

5W Public Relations ( is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the US, the PR agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations