Boston Heart Party(TM) Kicks Off 2001 Campaign

Boston Healthcare Providers Join Together to Launch Third Annual

Cardiovascular Screening Program for Women



Apr 02, 2001, 01:00 ET from Boston Heart Party

    BOSTON, April 2 /PRNewswire/ -- This spring, Boston's leading healthcare
 providers have come together to challenge Boston women to "spring into action"
 and care for their heart health.  Heart disease is the leading cause of death
 among American women -- more than breast cancer and all other forms of cancer
 combined.  Now in its third year, The Boston Heart Party(TM)
 (www.bostonheartparty.com) kicked off on the first day of spring, March 20,
 2001, and will run through Mother's Day, May 13, 2001.  The Boston Heart
 Party(TM) began in 1999 as a collaboration between Pfizer Inc., CareGroup
 Healthcare System and Partners HealthCare System to educate women about heart
 disease, offer ways to reduce risk factors and identify ways to improve
 overall cardiovascular health through a free cardiovascular screening program.
 This year, Harvard Vanguard Medical Associates and Primary Care, LLC will join
 the Boston Heart Party(TM) and offer screenings in medical centers and
 physician offices on the South Shore and throughout the Greater Boston area.
     In 1998, cardiovascular disease (CVD) claimed the life of at least 800
 Boston women age 35 and over.   Last year's Boston Heart Party(TM) screened
 over 3,000 women and found 49 percent at risk for cardiovascular disease.
 Sixty-four percent of these women took action as a result of the screening.
 "We must eliminate the myth that cardiovascular disease is a man's disease,"
 says Ruth Merkatz, Director, Women's Health, Pfizer Inc.  "Our goal is to
 educate Boston women about the seriousness of cardiovascular disease and the
 simple steps they can take to reduce their CVD risk."
     Pfizer Inc, a research-based, global healthcare company, is sponsoring The
 Boston Heart Party(TM) in conjunction with CareGroup Healthcare System,
 Harvard Vanguard Medical Associates, Partners HealthCare System, and Primary
 Care, LLC.  CareGroup member hospitals include Beth Israel Deaconess Medical
 Center in Boston, Mount Auburn Hospital in Cambridge, New England Baptist
 Hospital in Boston, Deaconess-Glover Hospital in Needham, Deaconess-Nashoba
 Hospital in Ayer, and Deaconess-Waltham Hospital in Waltham.  Harvard Vanguard
 Medical Associates is a non-profit multi-specialty doctors' group with 14
 medical offices in Greater Boston.  Partners HealthCare System member
 hospitals include Brigham and Women's Hospital, the Massachusetts General
 Hospital, Faulkner Hospital, The North Shore Medical Center, Newton-Wellesley
 Hospital and the community-based doctors and hospitals of Partners Community
 HealthCare, Inc.  Primary Care, LLC is a network of independent community-
 based physicians located in Southeastern Massachusetts.
     "Women need to recognize that heart disease isn't just a man's disease,"
 said Dr. Paula Johnson, MD, MPH, Brigham and Women's Hospital.
 "Cardiovascular diseases, including heart attack and stroke, kill more women
 each year than the next sixteen causes of death combined. We hope that The
 Boston Heart Party(TM) will raise awareness that while heart disease should be
 every woman's concern, there are also ways they can prevent it."
     "Women should know that cardiovascular disease is preventable.  Taking
 advantage of the free screenings through the Heart Party is a great
 opportunity to detect risks such as hypertension and high cholesterol so that
 women can take steps to address these risks right away," says Francine Welty,
 MD, Cardiologist, Beth Israel Deaconess Medical Center.
     "Massachusetts ranks 12th in the nation for deaths from cardiovascular
 disease.  The Boston Heart Party(TM) is a unique public education campaign
 that that brings together Boston area health centers and healthcare delivery
 systems to address this public health problem," says Luanda Grazette, MD,
 Cardiologist, Massachusetts General Hospital.
     Boston Heart Party(TM) screenings will be held at over one hundred
 locations in Eastern Massachusetts.  Healthcare professionals will administer
 the screenings.  Screenings will include tests such as blood pressure
 measurement, cholesterol, and glucose testing, and an individualized risk
 factors profile.  Risk factors include smoking, high cholesterol, high blood
 pressure, physical inactivity, obesity, diabetes, age, family history, medical
 history and reproductive health.  Each woman will receive her results at the
 time of the screening, and physician referrals will be available.  The
 screenings are open to all women age 35 and over, and are free of charge.
     A list of screening sites is available at www.bostonheartparty.com or by
 calling the following phone numbers:
 
     1-800-667-5356       Beth Israel Deaconess Medical Center
     1-800-BWH-9999       Brigham and Women's Hospital
     781-453-3891         Deaconess-Glover Hospital
     781-647-6045         Deaconess-Waltham Hospital
     617-983-7451         Faulkner Hospital
     1-888-876-HVMA       Harvard Vanguard Medical Associates
     1-800-711-4MGH       Massachusetts General Hospital
     617-499-5098         Mount Auburn Hospital
     617-754-5400         New England Baptist Hospital
     617-243-6566         Newton-Wellesley Hospital
     781-433-3012         Partners Community HealthCare, Inc.
     781-356-3336         Primary Care, LLC
 
     Media Contact:
      Heather Lylis
      Bishoff Solomon Communications
      (617) 557-4533, ext. 33
      hlylis@prbsc.com
 
 

SOURCE Boston Heart Party
    BOSTON, April 2 /PRNewswire/ -- This spring, Boston's leading healthcare
 providers have come together to challenge Boston women to "spring into action"
 and care for their heart health.  Heart disease is the leading cause of death
 among American women -- more than breast cancer and all other forms of cancer
 combined.  Now in its third year, The Boston Heart Party(TM)
 (www.bostonheartparty.com) kicked off on the first day of spring, March 20,
 2001, and will run through Mother's Day, May 13, 2001.  The Boston Heart
 Party(TM) began in 1999 as a collaboration between Pfizer Inc., CareGroup
 Healthcare System and Partners HealthCare System to educate women about heart
 disease, offer ways to reduce risk factors and identify ways to improve
 overall cardiovascular health through a free cardiovascular screening program.
 This year, Harvard Vanguard Medical Associates and Primary Care, LLC will join
 the Boston Heart Party(TM) and offer screenings in medical centers and
 physician offices on the South Shore and throughout the Greater Boston area.
     In 1998, cardiovascular disease (CVD) claimed the life of at least 800
 Boston women age 35 and over.   Last year's Boston Heart Party(TM) screened
 over 3,000 women and found 49 percent at risk for cardiovascular disease.
 Sixty-four percent of these women took action as a result of the screening.
 "We must eliminate the myth that cardiovascular disease is a man's disease,"
 says Ruth Merkatz, Director, Women's Health, Pfizer Inc.  "Our goal is to
 educate Boston women about the seriousness of cardiovascular disease and the
 simple steps they can take to reduce their CVD risk."
     Pfizer Inc, a research-based, global healthcare company, is sponsoring The
 Boston Heart Party(TM) in conjunction with CareGroup Healthcare System,
 Harvard Vanguard Medical Associates, Partners HealthCare System, and Primary
 Care, LLC.  CareGroup member hospitals include Beth Israel Deaconess Medical
 Center in Boston, Mount Auburn Hospital in Cambridge, New England Baptist
 Hospital in Boston, Deaconess-Glover Hospital in Needham, Deaconess-Nashoba
 Hospital in Ayer, and Deaconess-Waltham Hospital in Waltham.  Harvard Vanguard
 Medical Associates is a non-profit multi-specialty doctors' group with 14
 medical offices in Greater Boston.  Partners HealthCare System member
 hospitals include Brigham and Women's Hospital, the Massachusetts General
 Hospital, Faulkner Hospital, The North Shore Medical Center, Newton-Wellesley
 Hospital and the community-based doctors and hospitals of Partners Community
 HealthCare, Inc.  Primary Care, LLC is a network of independent community-
 based physicians located in Southeastern Massachusetts.
     "Women need to recognize that heart disease isn't just a man's disease,"
 said Dr. Paula Johnson, MD, MPH, Brigham and Women's Hospital.
 "Cardiovascular diseases, including heart attack and stroke, kill more women
 each year than the next sixteen causes of death combined. We hope that The
 Boston Heart Party(TM) will raise awareness that while heart disease should be
 every woman's concern, there are also ways they can prevent it."
     "Women should know that cardiovascular disease is preventable.  Taking
 advantage of the free screenings through the Heart Party is a great
 opportunity to detect risks such as hypertension and high cholesterol so that
 women can take steps to address these risks right away," says Francine Welty,
 MD, Cardiologist, Beth Israel Deaconess Medical Center.
     "Massachusetts ranks 12th in the nation for deaths from cardiovascular
 disease.  The Boston Heart Party(TM) is a unique public education campaign
 that that brings together Boston area health centers and healthcare delivery
 systems to address this public health problem," says Luanda Grazette, MD,
 Cardiologist, Massachusetts General Hospital.
     Boston Heart Party(TM) screenings will be held at over one hundred
 locations in Eastern Massachusetts.  Healthcare professionals will administer
 the screenings.  Screenings will include tests such as blood pressure
 measurement, cholesterol, and glucose testing, and an individualized risk
 factors profile.  Risk factors include smoking, high cholesterol, high blood
 pressure, physical inactivity, obesity, diabetes, age, family history, medical
 history and reproductive health.  Each woman will receive her results at the
 time of the screening, and physician referrals will be available.  The
 screenings are open to all women age 35 and over, and are free of charge.
     A list of screening sites is available at www.bostonheartparty.com or by
 calling the following phone numbers:
 
     1-800-667-5356       Beth Israel Deaconess Medical Center
     1-800-BWH-9999       Brigham and Women's Hospital
     781-453-3891         Deaconess-Glover Hospital
     781-647-6045         Deaconess-Waltham Hospital
     617-983-7451         Faulkner Hospital
     1-888-876-HVMA       Harvard Vanguard Medical Associates
     1-800-711-4MGH       Massachusetts General Hospital
     617-499-5098         Mount Auburn Hospital
     617-754-5400         New England Baptist Hospital
     617-243-6566         Newton-Wellesley Hospital
     781-433-3012         Partners Community HealthCare, Inc.
     781-356-3336         Primary Care, LLC
 
     Media Contact:
      Heather Lylis
      Bishoff Solomon Communications
      (617) 557-4533, ext. 33
      hlylis@prbsc.com
 
 SOURCE  Boston Heart Party