Bottle Rocket Nets Consulting Agreement with 3DO; Will Provide Design and Consulting Services For Game Developer

Apr 26, 2001, 01:00 ET from Bottle Rocket

    NEW YORK, April 26 /PRNewswire/ -- Bottle Rocket, a subsidiary of digital
 media company ACTV, Inc. (Nasdaq:   IATV), today announced a consulting
 agreement with The 3DO Company, a leading supplier of interactive games for
 personal computers, the Internet and advanced interactive systems. Financial
 terms of the deal were not disclosed.
     Bottle Rocket will help 3DO explore new Internet initiatives for its
 interactive entertainment business. In its development work, Bottle Rocket
 will seek to maximize 3DO's patented technology for mapping player attributes
 within interactive games. The 3DO technology allows players to develop
 characters whose attributes can be shared among different online gaming
 platforms, products and services.
     Bottle Rocket's initial task is to provide 3DO with analysis and design
 for a transactional system to work across multiple platforms. The system
 represents 3DO's first attempt to utilize its player-mapping patent in a
 specific application.
     "Bottle Rocket is an experienced leader in Internet game design and will
 be a good partner for 3DO," said Trip Hawkins, Chairman and CEO of The 3DO
 Company.  "We're excited to be moving ahead with our patented Internet
 business plan."
     "We are tremendously excited by our initial opportunity to work with 3DO,"
 said Greg Easley, CEO, Bottle Rocket.  "We expect the synergies between 3DO's
 unique interactive content and Bottle Rocket's online gaming expertise will
 lead to future development opportunities as 3DO expands its business into new
 broadband platforms."
 
     About ACTV, Inc.:
     ACTV, Inc., (Nasdaq:   IATV) is a digital media company providing technical
 and creative services, tools, products and proprietary software-based
 technologies for digital television, enhanced media, interactive TV
 advertising and personalized programming applications. Based in New York City,
 ACTV has strategic relationships with key players in the Internet, television
 and digital technology fields, including Liberty Digital, Motorola Broadband
 Communications Sector, OpenTV and Liberty Livewire Corporation.  For more
 information, visit http://www.actv.com.
     Founded in 1996, Bottle Rocket is a unit of ACTV's Enhanced Media Services
 subsidiary.  Bottle Rocket creates customized and licensed online games based
 on proprietary technology engines including trivia, prediction, simulation and
 multiplayer, as well as interactive marketing and promotional strategies, for
 such well known clients as Major League Baseball, Madison Square Garden, MTV,
 E! Online, Noggin, the National Hockey League, and The Sporting News.  For
 more information, visit http://www.bottlerocket.com.
 
     About The 3DO Company:
     The 3DO Company (Nasdaq:   THDO), headquartered in Redwood City, Calif.,
 develops, publishes and distributes interactive entertainment software for
 personal computers, the Internet and advanced interactive systems such as the
 PlayStation game console, the PlayStation 2 computer entertainment system, and
 the Nintendo 64 game system. More information about 3DO's products can be
 found on the Internet at http://www.3do.com.
 
     This news release contains forward-looking statements as defined by the
 Private Securities Litigation Reform Act of 1995.  Forward-looking statements
 include statements concerning plans, objectives, goals, strategies, future
 events or performance, and underlying assumptions and other statements which
 are other than statements of historical facts.  These statements are subject
 to uncertainties and risks including, but not limited to, product and service
 demand and acceptance, changes in technology, economic conditions, the impact
 of competition and pricing, government regulation, and other risks defined in
 this document and in statements filed from time to time with the Securities
 and Exchange Commission.  All such forward-looking statements, whether written
 or oral, and whether made by or on behalf of the companies, are expressly
 qualified by the cautionary statements and any other cautionary statements
 which may accompany the forward-looking statements.  In addition, the
 companies disclaim any obligation to update any forward-looking statements to
 reflect events or circumstances after the date hereof.
 
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SOURCE Bottle Rocket
    NEW YORK, April 26 /PRNewswire/ -- Bottle Rocket, a subsidiary of digital
 media company ACTV, Inc. (Nasdaq:   IATV), today announced a consulting
 agreement with The 3DO Company, a leading supplier of interactive games for
 personal computers, the Internet and advanced interactive systems. Financial
 terms of the deal were not disclosed.
     Bottle Rocket will help 3DO explore new Internet initiatives for its
 interactive entertainment business. In its development work, Bottle Rocket
 will seek to maximize 3DO's patented technology for mapping player attributes
 within interactive games. The 3DO technology allows players to develop
 characters whose attributes can be shared among different online gaming
 platforms, products and services.
     Bottle Rocket's initial task is to provide 3DO with analysis and design
 for a transactional system to work across multiple platforms. The system
 represents 3DO's first attempt to utilize its player-mapping patent in a
 specific application.
     "Bottle Rocket is an experienced leader in Internet game design and will
 be a good partner for 3DO," said Trip Hawkins, Chairman and CEO of The 3DO
 Company.  "We're excited to be moving ahead with our patented Internet
 business plan."
     "We are tremendously excited by our initial opportunity to work with 3DO,"
 said Greg Easley, CEO, Bottle Rocket.  "We expect the synergies between 3DO's
 unique interactive content and Bottle Rocket's online gaming expertise will
 lead to future development opportunities as 3DO expands its business into new
 broadband platforms."
 
     About ACTV, Inc.:
     ACTV, Inc., (Nasdaq:   IATV) is a digital media company providing technical
 and creative services, tools, products and proprietary software-based
 technologies for digital television, enhanced media, interactive TV
 advertising and personalized programming applications. Based in New York City,
 ACTV has strategic relationships with key players in the Internet, television
 and digital technology fields, including Liberty Digital, Motorola Broadband
 Communications Sector, OpenTV and Liberty Livewire Corporation.  For more
 information, visit http://www.actv.com.
     Founded in 1996, Bottle Rocket is a unit of ACTV's Enhanced Media Services
 subsidiary.  Bottle Rocket creates customized and licensed online games based
 on proprietary technology engines including trivia, prediction, simulation and
 multiplayer, as well as interactive marketing and promotional strategies, for
 such well known clients as Major League Baseball, Madison Square Garden, MTV,
 E! Online, Noggin, the National Hockey League, and The Sporting News.  For
 more information, visit http://www.bottlerocket.com.
 
     About The 3DO Company:
     The 3DO Company (Nasdaq:   THDO), headquartered in Redwood City, Calif.,
 develops, publishes and distributes interactive entertainment software for
 personal computers, the Internet and advanced interactive systems such as the
 PlayStation game console, the PlayStation 2 computer entertainment system, and
 the Nintendo 64 game system. More information about 3DO's products can be
 found on the Internet at http://www.3do.com.
 
     This news release contains forward-looking statements as defined by the
 Private Securities Litigation Reform Act of 1995.  Forward-looking statements
 include statements concerning plans, objectives, goals, strategies, future
 events or performance, and underlying assumptions and other statements which
 are other than statements of historical facts.  These statements are subject
 to uncertainties and risks including, but not limited to, product and service
 demand and acceptance, changes in technology, economic conditions, the impact
 of competition and pricing, government regulation, and other risks defined in
 this document and in statements filed from time to time with the Securities
 and Exchange Commission.  All such forward-looking statements, whether written
 or oral, and whether made by or on behalf of the companies, are expressly
 qualified by the cautionary statements and any other cautionary statements
 which may accompany the forward-looking statements.  In addition, the
 companies disclaim any obligation to update any forward-looking statements to
 reflect events or circumstances after the date hereof.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X66617726
 
 SOURCE  Bottle Rocket