Brain Fitness Steers Driver Safety Initiative

Mar 31, 2009, 03:00 ET from Posit Science

Posit Science and Allstate Offer Software in Pennsylvania

SAN FRANCISCO, March 31 /PRNewswire/ -- Posit Science, the brain fitness company, announced today that it has extended its relationship with auto insurer Allstate. The companies began working together six months ago in a groundbreaking program to determine whether brain fitness exercise software could be deployed to improve driver safety.

An initial six month offer of brain fitness software to certain Allstate policyholders has now been extended through June and has been broadened to include another 25,000 customers. Allstate is underwriting the cost of the cognitive training software, which is offered for free to its auto policyholders aged 50 and older in the state of Pennsylvania.

"Allstate leads the way in driver safety by focusing on the number one driver safety device -- the brain," said Jeff Zimman, Chairman of Posit Science.

Thousands of Allstate customers are now using the InSight brain fitness software program from Posit Science. "Interest from Allstate drivers has far exceeded our expectations," said Zimman. "We are now collecting and crunching data to confirm effects on driving skills previously seen in numerous studies."

More than thirty articles in medical and science journals report that Posit Science exercises improve driving abilities, mental abilities and the quality of life of mature adults. The software has been shown to cut crash risk in half, reduce dangerous driving maneuvers, improve stopping distance and increase driving confidence.

"We are pleased with the response to this offer and look forward to digging into the data," said Tom Warden, assistant vice president, Allstate Research and Planning Center. "Allstate's commitment to reinventing insurance goes beyond protecting possessions. With this revolutionary program, we hope to protect personal safety and quality of life."

About Posit Science:

Posit Science is the leading provider of clinically validated brain fitness programs. The company works with more than 50 scientists from prestigious universities to design and test its computer-based programs. More than 30 published peer reviewed papers show that in randomized controlled trials the company's patented technologies significantly increase processing speed, improve memory and attention, and enhance the quality of everyday life. Posit Science has received grants from the National Institutes of Health and has received numerous awards and accolades. The company's products, scientists and science are currently featured in the PBS documentaries "The Brain Fitness Program" and "Brain Fitness 2: Sight and Sound." For more information, visit or call 1-800-599-6463.

SOURCE Posit Science