Branch Metrics Acquires ClassOwl to Expand Mobile Deep Linking Internationally

Aug 10, 2015, 13:07 ET from Branch Metrics

PALO ALTO, Calif., July 30, 2015 /PRNewswire/ -- Branch Metrics announced today its acquisition of ClassOwl, a San Francisco based education startup. Founded in 2011 by Stanford students Sam Purtill and Julienne Lam, ClassOwl has helped thousands of teachers and students in over 20 countries communicate with ease.

Branch's acquisition of ClassOwl reflects a continued investment in the company's mission to educate mobile app developers around the world about organic app growth. Branch's free set of deep linking tools allows developers to build personalized experiences for their users that encourage sharing and virality. ClassOwl is joining Branch's 35-person team at a time Branch co-founder Mada Seghete calls "opportune and monumental." Its team---experienced in international marketing---could be the key to expanding deep linking to mobile markets worldwide. "We are tremendously grateful to our investors, advisors, family, and friends for everything they've done to support us throughout this incredible journey," Sam Purtill said Friday, "and we can't wait to show them what we can do with Branch." ClassOwl assets will remain operational throughout the acquisition.

About Branch Metrics (

Branch's mission is to make app growth and discovery easier and more achievable for every app developer. To accomplish this, Branch has built a complete end-to-end linking solution that replaces every link that points to an app, including shared links, marketing links, referral links, and advertising links. Branch's dashboard delivers powerful insights into the performance of growth initiatives, allowing improvement of user activations and conversions. Branch is an essential tool for any mobile app hungry for growth, with thousands of partners that include Hotel Tonight, iHeartRadio, Instacart, and Flipboard.

Mada Seghete, Co-Founder
Branch Metrics


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