BrandEra Inc.'s Stock to Trade on OTC Bulletin Board

Apr 25, 2001, 01:00 ET from BrandEra.com Inc.

    TORONTO/NEW YORK, April 25 /PRNewswire/ -
 BrandEra Inc. (OTCBB:BRNDD; CDNX:YRN) today announced that it has been
 notified by Nasdaq that its common shares have been delisted from the Nasdaq
 SmallCap Market effective April 25, 2001, due to its failure to satisfy
 Nasdaq's minimum bid price requirements. The Company's common shares will
 continue to trade on the OTC Bulletin Board.
 
     About BrandEra
 
     BrandEra is a leading business-to-business marketplace for creative,
 advertising and marketing professionals. The site offers Internet services for
 this vibrant and influential community, and provides a cohesive environment in
 which to work, find one another, and conduct business. Benefits to users of
 the site include streamlined business practices, broader market and business
 opportunities, and lower costs of doing business.
     Specific Web properties of the BrandEra network include BrandEra.com,
 BlackBook.com, Portfolios.com and MediaLot.com. In addition, BrandEra is a
 leading publisher of specialty creative source books, used by approximately
 30,000 marketing professionals worldwide. For buyers and sellers of talent,
 BrandEra.com and its family of Web sites and specialty publications, now
 extend through all levels of the creative marketplace, from emerging
 independent creative businesses to the most successful artists.
     This press release may contain forward-looking statements relating to
 BrandEra. Among the important factors that could cause actual results to
 differ materially from those indicated by such forward-looking statements are
 delays in product development, undetected software errors and bugs,
 competitive pressures, technical difficulties, market acceptance, changes in
 customer requirements, and general economic conditions, and other risks and
 uncertainties as described from time to time in the Company's reports and
 registration statements filed with the Securities and Exchange Commission and
 the Ontario Securities Commission. The Canadian Venture Exchange has not
 reviewed and does not accept responsibility for the adequacy or accuracy of
 this release.
 
 

SOURCE BrandEra.com Inc.
    TORONTO/NEW YORK, April 25 /PRNewswire/ -
 BrandEra Inc. (OTCBB:BRNDD; CDNX:YRN) today announced that it has been
 notified by Nasdaq that its common shares have been delisted from the Nasdaq
 SmallCap Market effective April 25, 2001, due to its failure to satisfy
 Nasdaq's minimum bid price requirements. The Company's common shares will
 continue to trade on the OTC Bulletin Board.
 
     About BrandEra
 
     BrandEra is a leading business-to-business marketplace for creative,
 advertising and marketing professionals. The site offers Internet services for
 this vibrant and influential community, and provides a cohesive environment in
 which to work, find one another, and conduct business. Benefits to users of
 the site include streamlined business practices, broader market and business
 opportunities, and lower costs of doing business.
     Specific Web properties of the BrandEra network include BrandEra.com,
 BlackBook.com, Portfolios.com and MediaLot.com. In addition, BrandEra is a
 leading publisher of specialty creative source books, used by approximately
 30,000 marketing professionals worldwide. For buyers and sellers of talent,
 BrandEra.com and its family of Web sites and specialty publications, now
 extend through all levels of the creative marketplace, from emerging
 independent creative businesses to the most successful artists.
     This press release may contain forward-looking statements relating to
 BrandEra. Among the important factors that could cause actual results to
 differ materially from those indicated by such forward-looking statements are
 delays in product development, undetected software errors and bugs,
 competitive pressures, technical difficulties, market acceptance, changes in
 customer requirements, and general economic conditions, and other risks and
 uncertainties as described from time to time in the Company's reports and
 registration statements filed with the Securities and Exchange Commission and
 the Ontario Securities Commission. The Canadian Venture Exchange has not
 reviewed and does not accept responsibility for the adequacy or accuracy of
 this release.
 
 SOURCE BrandEra.com Inc.