BrandEra.com Inc. announces share consolidation and name change to BrandEra Inc.

Apr 20, 2001, 01:00 ET from BrandEra.com Inc.

    TORONTO/NEW YORK, April 20 /PRNewswire/ -
 BrandEra.com Inc. (NASDAQ:  BRNDC, CDNX:YRN) announced today that it has
 implemented a special resolution of its shareholders to consolidate its issued
 and outstanding common shares on a 1-for-10 basis and to change its name from
 "BrandEra.com Inc." to "BrandEra Inc.". These changes will be effective as of
 the open of business on Monday, April 23, 2001 (the "Effective Date"). The
 Nasdaq stock symbol for BrandEra's common shares will appear as BRNDD for a 20
 day period following the Effective Date, to reflect the share consolidation.
     Shareholders of record at the open of business on the Effective Date will
 be entitled to one (1) new common share for each ten (10) common shares then
 issued and outstanding. As soon as practicable after the Effective Date, a
 letter of transmittal containing instructions with respect to the surrender of
 the Company's share certificates will be furnished to the Company's
 shareholders for use in exchanging their share certificates. Upon return of a
 properly completed letter of transmittal together with share certificates for
 pre-consolidation common shares of the Company, certificates for an
 appropriate number of consolidated common shares will be issued.
     As of April 20, 2001, there are 37,831,515 common shares of the Company
 issued and outstanding. As a result of the share consolidation, the number of
 common shares of the Company issued and outstanding will be approximately
 3,783,152 common shares.
     The purpose of the share consolidation is to increase the per share bid
 price of the Company's common shares to at least U.S.$1.00 in order to permit
 their continued qualification for listing on Nasdaq. As well, the Company
 believes that the share consolidation may enhance its ability to take
 advantage of certain corporate finance, merger and other transactional and
 general corporate opportunities that would be in the best interests of the
 Company.
     While the Company expects that the share consolidation will assist it in
 satisfying the conditions outlined by Nasdaq for continued listing of the
 Company's common shares, there is no assurance that it will do so. In the
 event that the Company's common shares are delisted by Nasdaq, they may
 continue to be listed on the OTC-Bulletin Board.
     In conjunction with the share consolidation, the Company has changed its
 corporate name to BrandEra Inc. As well, the Company believes that the new
 name better reflects its diverse business operations, which include a variety
 of online services for the creative, marketing and advertising community as
 well as its more recent expansion into offline publication of specialty source
 directories.
     The Company's common shares are also listed and posted for trading on the
 Canadian Venture Exchange. The common shares will continue to trade on the
 Canadian Venture Exchange on a pre-consolidation basis until the Company has
 filed final documentation with the Exchange. The Company expects that such
 documentation will be filed by April 30, 2001.
 
     About BrandEra
 
     BrandEra is a leading business-to-business marketplace for creative,
 advertising and marketing professionals. The site offers Internet services for
 this vibrant and influential community, and provides a cohesive environment in
 which to work, find one another, and conduct business. Benefits to users of
 the site include streamlined business practices, broader market and business
 opportunities, and lower costs of doing business.
     Specific Web properties of the BrandEra network include BrandEra.com,
 BlackBook.com, Portfolios.com and MediaLot.com. In addition, BrandEra is a
 leading publisher of specialty creative source books, used by approximately
 30,000 marketing professionals worldwide. For buyers and sellers of talent,
 BrandEra.com and its family of Web sites and specialty publications, now
 extend through all levels of the creative marketplace, from emerging
 independent creative businesses to the most successful artists.
     This press release may contain forward-looking statements relating to
 BrandEra. Among the important factors that could cause actual results to
 differ materially from those indicated by such forward-looking statements are
 the Company's inability to meet the conditions required by, and the continued
 listing requirements of the Nasdaq SmallCap Market, delays in product
 development, undetected software errors and bugs, competitive pressures,
 technical difficulties, market acceptance, changes in customer requirements,
 and general economic conditions, and other risks and uncertainties as
 described from time to time in the Company's reports and registration
 statements filed with the Securities and Exchange Commission and the Ontario
 Securities Commission. The Canadian Venture Exchange has not reviewed and does
 not accept responsibility for the adequacy or accuracy of this release.
 
 

SOURCE BrandEra.com Inc.
    TORONTO/NEW YORK, April 20 /PRNewswire/ -
 BrandEra.com Inc. (NASDAQ:  BRNDC, CDNX:YRN) announced today that it has
 implemented a special resolution of its shareholders to consolidate its issued
 and outstanding common shares on a 1-for-10 basis and to change its name from
 "BrandEra.com Inc." to "BrandEra Inc.". These changes will be effective as of
 the open of business on Monday, April 23, 2001 (the "Effective Date"). The
 Nasdaq stock symbol for BrandEra's common shares will appear as BRNDD for a 20
 day period following the Effective Date, to reflect the share consolidation.
     Shareholders of record at the open of business on the Effective Date will
 be entitled to one (1) new common share for each ten (10) common shares then
 issued and outstanding. As soon as practicable after the Effective Date, a
 letter of transmittal containing instructions with respect to the surrender of
 the Company's share certificates will be furnished to the Company's
 shareholders for use in exchanging their share certificates. Upon return of a
 properly completed letter of transmittal together with share certificates for
 pre-consolidation common shares of the Company, certificates for an
 appropriate number of consolidated common shares will be issued.
     As of April 20, 2001, there are 37,831,515 common shares of the Company
 issued and outstanding. As a result of the share consolidation, the number of
 common shares of the Company issued and outstanding will be approximately
 3,783,152 common shares.
     The purpose of the share consolidation is to increase the per share bid
 price of the Company's common shares to at least U.S.$1.00 in order to permit
 their continued qualification for listing on Nasdaq. As well, the Company
 believes that the share consolidation may enhance its ability to take
 advantage of certain corporate finance, merger and other transactional and
 general corporate opportunities that would be in the best interests of the
 Company.
     While the Company expects that the share consolidation will assist it in
 satisfying the conditions outlined by Nasdaq for continued listing of the
 Company's common shares, there is no assurance that it will do so. In the
 event that the Company's common shares are delisted by Nasdaq, they may
 continue to be listed on the OTC-Bulletin Board.
     In conjunction with the share consolidation, the Company has changed its
 corporate name to BrandEra Inc. As well, the Company believes that the new
 name better reflects its diverse business operations, which include a variety
 of online services for the creative, marketing and advertising community as
 well as its more recent expansion into offline publication of specialty source
 directories.
     The Company's common shares are also listed and posted for trading on the
 Canadian Venture Exchange. The common shares will continue to trade on the
 Canadian Venture Exchange on a pre-consolidation basis until the Company has
 filed final documentation with the Exchange. The Company expects that such
 documentation will be filed by April 30, 2001.
 
     About BrandEra
 
     BrandEra is a leading business-to-business marketplace for creative,
 advertising and marketing professionals. The site offers Internet services for
 this vibrant and influential community, and provides a cohesive environment in
 which to work, find one another, and conduct business. Benefits to users of
 the site include streamlined business practices, broader market and business
 opportunities, and lower costs of doing business.
     Specific Web properties of the BrandEra network include BrandEra.com,
 BlackBook.com, Portfolios.com and MediaLot.com. In addition, BrandEra is a
 leading publisher of specialty creative source books, used by approximately
 30,000 marketing professionals worldwide. For buyers and sellers of talent,
 BrandEra.com and its family of Web sites and specialty publications, now
 extend through all levels of the creative marketplace, from emerging
 independent creative businesses to the most successful artists.
     This press release may contain forward-looking statements relating to
 BrandEra. Among the important factors that could cause actual results to
 differ materially from those indicated by such forward-looking statements are
 the Company's inability to meet the conditions required by, and the continued
 listing requirements of the Nasdaq SmallCap Market, delays in product
 development, undetected software errors and bugs, competitive pressures,
 technical difficulties, market acceptance, changes in customer requirements,
 and general economic conditions, and other risks and uncertainties as
 described from time to time in the Company's reports and registration
 statements filed with the Securities and Exchange Commission and the Ontario
 Securities Commission. The Canadian Venture Exchange has not reviewed and does
 not accept responsibility for the adequacy or accuracy of this release.
 
 SOURCE BrandEra.com Inc.