BRBR to produce video clip for big winner of Francouvertes French-Canadian music competition

Feb 05, 2013, 12:43 ET from GroupeMédia TFO

TORONTO, Feb. 5, 2013 /CNW/ - From February 18 to May 13, 2013, BRBR will be providing special coverage of the preliminary, semi-final, and final rounds of the Francouvertes French-Canadian music contest on the BRBR blog (, the BRBR YouTube channel, and various social networks.  BRBR will also shoot and produce a video clip for one of the winners of the final round, on May 13.

As TFO's David Baeta, series producer for BRBR, explains, "Francouvertes is an essential event that showcases Francophone artists who are working in Canada now and will soon be lighting up major stages both in this country and abroad. BRBR sees this partnership as a natural fit, given our own mandate and the passion that we and Francouvertes share for promoting emerging French-Canadian musical talent."

The BRBR team will also be providing special coverage of the semi-finals on its various media platforms on April 15, 16, and 17.

BRBR (c'est BARBAR!), is TFO's Web/TV music franchise, presenting the best of French-Canadian indie music. So it was natural for the BRBR team to partner with this event, which showcases so many talented French-Canadian musical artists. Since June 2012, BRBR has proven itself to be one of the most vibrant Web/TV platforms on the French-Canadian musical scene.

In addition to carving out a place for itself on Instagram, Tumbler, Facebook, and other content platforms, BRBR wants to create unique experiences that help artists and their audiences find each other, such as evening shows where everyone gets together to celebrate good music. 

About Groupe Média TFO
Groupe Média TFO produces and distributes quality French-language educational and cultural media content along with supporting content to meet the needs and aspirations of its target clientele. Groupe Média TFO thus contributes to the civic and cultural development of Ontario's Francophone community and makes its content available on a large number of media platforms. Based in Toronto, TFO is the largest producer and distributor of French-language educational products in Canada.

About Francouvertes
More than just a contest, Francouvertes has positioned itself over the years as an event that brings artists, audiences, media, and the music industry in general together to spotlight the best emerging French-Canadian musical talent. The media, which play such an indispensable role in making new music available to the public, sponsor numerous awards for this contest and provide it with great visibility. The professional jury for this showcase competition includes representatives of various segments of the music industry.

SOURCE GroupeMédia TFO