BOCA RATON, Fla., Dec. 2, 2010 /PRNewswire/ -- The Seminole Hard Rock Hotel & Casino recently announced their choice of Grand Marshal - Brooke Burke - who will be aboard the Smart for Life® and underWAY™ Showboat during the Seminole Hard Rock Winterfest Boat Parade on December 11, 2010.
Smart for Life®, the trailblazing company featuring weight management products including the cookie diet, and sister company underWAY, an appetite suppressing beverage, will be served on Grand Marshal Showboat, The Floridian Princess. Rubbing shoulders with Burke will be the corporate team from Seminole Hard Rock, Smart for Life, underWAY and who's who in South Florida.
"Our underWAY™ Celebrity Spokesperson Brooke Burke is the ideal candidate for this event with this year's theme being 'Dancing through the Decades.' Her outgoing personality will definitely be well-received from the crowds attending this unique South Florida event, and we are thrilled to be a part of it for our second year!" said Richard Kayne, COO of Better Health Beverage and Smart for Life.
Co-host of ABC's Dancing with the Stars, celebrity and "momtrepreneur" Brooke Burke was named brand spokesperson by underway™ earlier this year. "I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone - hunger pangs," said Brooke Burke. "As a busy mother of four with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack."
"Smart for Life Cookie Diet has been helping people get healthier for years. The Winterfest Boat Parade is our way of giving back to the community. It's all for a good cause and to launch our gluten-free line," said Dr. Sass Moulavi, founder of Smart for Life.
Smart for Life® cookies are made without toxic preservatives, are 60% organic, and include a proprietary Super Fiber blend known as HeroFiber™. HeroFiber™ is also used in a drink its sister company Better Health Beverage launched called underWAY™. Many people use the cookies not just for weight loss but as a healthy meal replacement that is easy, convenient and actually costs less than they currently spend on food. Over 25 weight-loss centers around the country, with 4 in South Florida, provide in-person counsel to consumers supporting the e-commerce program as well as the in-Center program. Smart for Life and underWAY are available at all Smart for Life Centers nationwide and Publix Supermarkets in South Florida. For a complete list of retailers nationwide, visit http://under-way.com.
High resolution photos, TV spots and interviews are available upon request.
SOURCE Smart for Life Weight Management Centers