Brown Shoe's Buster Brown & Co. Division Signs License Agreement To Design And Market 'Bob The Builder(TM)' Footwear

Apr 12, 2001, 01:00 ET from Brown Shoe Company, Inc.

    ST. LOUIS, April 12 /PRNewswire/ -- Brown Shoe Company, Inc. (NYSE:   BWS)
 and HIT Entertainment/Lyrick(R) Studios announced today a license agreement
 for a full range of children's shoes featuring the new television preschool
 sensation Bob the Builder (TM).  Buster Brown & Co., Brown Shoe's kids
 division, will design and market the shoes.
     Since its broadcast debut on the BBC in 1999, the uniquely styled
 stop-frame-animated series Bob the Builder has become a favorite of kids in
 Great Britain, Germany, Australia, Japan and now North America.  In January
 2001, the series debuted to record-breaking ratings in the United States and
 can be seen on Nick Jr., Nickelodeon's critically acclaimed preschool block of
 programming, Monday through Friday at 10:00 a.m.
     Buster Brown & Co. will distribute Bob the Builder footwear at select
 retailers.  Available in stores beginning July 2001, the brand will launch
 with lines of athletic shoes, boots and slippers in time for back-to-school.
 The company plans to expand the line to include sandals and beach footwear for
 Spring 2002.  Targeted for preschool children, Bob the Builder footwear will
 be available for both boys and girls, in sizes 5-12.  Retail prices will range
 from $5.99 for summer sandals to $19.99 for boots
     "Bob the Builder, with its hard-hatted hero, talking construction vehicles
 and 'friends helping friends' theme, will translate well into our footwear for
 our target preschool market," said Marci Ranger, Director, Children's
 Marketing for Buster Brown & Co.
     The show, designed to help preschoolers develop their socialization
 skills, features a storyline set in a construction yard in a small town.  Bob
 and his loveable crew of all-action, building machines work together to help
 each other out inspiring a "can do" attitude.
     Lyrick(R) Studios is a wholly-owned subsidiary and U.S. trading entity of
 HIT Entertainment PLC.  With the recent acquisition of Lyrick Studios, HIT
 Entertainment has formed a fully integrated global entertainment studio.
 Operations for the U.S. are based in Dallas, Texas, and Beverly Hills,
 California, with international operations headquartered in London, England.
 The company specializes in the production and distribution of quality original
 character brands for the worldwide children's and family market.  It is the
 home of beloved children's entertainment properties such as Barney(TM) the
 dinosaur, Bob the Builder, Kipper, Angelina Ballerina, Percy the Park Keeper
 and WISHBONE(TM).  HIT/Lyrick also distributes such acclaimed children's
 branded properties as The Wiggles(TM) and VeggieTales(TM).
     The company's classic character properties are a worldwide entertainment
 staple in television, home video, DVDs, CDs, audiocassettes, books, touring
 stage shows, toys and licensed merchandise.  The company's highly-rated,
 multi-award-winning programming airs in over 120 countries worldwide, and on
 such major U.S. national networks as PBS, Nickelodeon, Cartoon Network, Disney
 Channel, Fox Family Channel and HBO.  HIT Entertainment PLC, traded on the
 London Stock Exchange under the symbol "HTE," is a FTSE 250 company with a
 market cap of over U.S. $600 million.  Online information is available at
 http://www.HITEntertainment.com and http://www.Lyrick.com.
 
     Brown Shoe is a $1.7 billion footwear company with worldwide operations.
 The company operates the Famous Footwear and Naturalizer chains of footwear
 retail stores and markets leading brands including Naturalizer, LifeStride,
 Buster Brown, and licensed brands including Dr. Scholl's, Barbie, and other
 character footwear.
 
     Safe Harbor Statement Under the Private Securities Litigation Act of 1995:
 This press release contains certain forward-looking statements that are
 subject to various risks and uncertainties that could cause actual results to
 differ materially. These include general economic conditions, competition,
 consumer apparel and footwear buying trends, and political and economic
 conditions in China and Brazil, which are significant footwear sourcing
 countries.  Brown Shoe's reports to the Securities and Exchange Commission
 contain detailed information relating to such factors.
     Brown Shoe press releases are available by fax through PR Newswire's
 Company News On-Call fax service at 800-758-5804, extension 109435. Brown Shoe
 information also is available on the Company's web site at
 http://www.brownshoe.com.
 
 

SOURCE Brown Shoe Company, Inc.
    ST. LOUIS, April 12 /PRNewswire/ -- Brown Shoe Company, Inc. (NYSE:   BWS)
 and HIT Entertainment/Lyrick(R) Studios announced today a license agreement
 for a full range of children's shoes featuring the new television preschool
 sensation Bob the Builder (TM).  Buster Brown & Co., Brown Shoe's kids
 division, will design and market the shoes.
     Since its broadcast debut on the BBC in 1999, the uniquely styled
 stop-frame-animated series Bob the Builder has become a favorite of kids in
 Great Britain, Germany, Australia, Japan and now North America.  In January
 2001, the series debuted to record-breaking ratings in the United States and
 can be seen on Nick Jr., Nickelodeon's critically acclaimed preschool block of
 programming, Monday through Friday at 10:00 a.m.
     Buster Brown & Co. will distribute Bob the Builder footwear at select
 retailers.  Available in stores beginning July 2001, the brand will launch
 with lines of athletic shoes, boots and slippers in time for back-to-school.
 The company plans to expand the line to include sandals and beach footwear for
 Spring 2002.  Targeted for preschool children, Bob the Builder footwear will
 be available for both boys and girls, in sizes 5-12.  Retail prices will range
 from $5.99 for summer sandals to $19.99 for boots
     "Bob the Builder, with its hard-hatted hero, talking construction vehicles
 and 'friends helping friends' theme, will translate well into our footwear for
 our target preschool market," said Marci Ranger, Director, Children's
 Marketing for Buster Brown & Co.
     The show, designed to help preschoolers develop their socialization
 skills, features a storyline set in a construction yard in a small town.  Bob
 and his loveable crew of all-action, building machines work together to help
 each other out inspiring a "can do" attitude.
     Lyrick(R) Studios is a wholly-owned subsidiary and U.S. trading entity of
 HIT Entertainment PLC.  With the recent acquisition of Lyrick Studios, HIT
 Entertainment has formed a fully integrated global entertainment studio.
 Operations for the U.S. are based in Dallas, Texas, and Beverly Hills,
 California, with international operations headquartered in London, England.
 The company specializes in the production and distribution of quality original
 character brands for the worldwide children's and family market.  It is the
 home of beloved children's entertainment properties such as Barney(TM) the
 dinosaur, Bob the Builder, Kipper, Angelina Ballerina, Percy the Park Keeper
 and WISHBONE(TM).  HIT/Lyrick also distributes such acclaimed children's
 branded properties as The Wiggles(TM) and VeggieTales(TM).
     The company's classic character properties are a worldwide entertainment
 staple in television, home video, DVDs, CDs, audiocassettes, books, touring
 stage shows, toys and licensed merchandise.  The company's highly-rated,
 multi-award-winning programming airs in over 120 countries worldwide, and on
 such major U.S. national networks as PBS, Nickelodeon, Cartoon Network, Disney
 Channel, Fox Family Channel and HBO.  HIT Entertainment PLC, traded on the
 London Stock Exchange under the symbol "HTE," is a FTSE 250 company with a
 market cap of over U.S. $600 million.  Online information is available at
 http://www.HITEntertainment.com and http://www.Lyrick.com.
 
     Brown Shoe is a $1.7 billion footwear company with worldwide operations.
 The company operates the Famous Footwear and Naturalizer chains of footwear
 retail stores and markets leading brands including Naturalizer, LifeStride,
 Buster Brown, and licensed brands including Dr. Scholl's, Barbie, and other
 character footwear.
 
     Safe Harbor Statement Under the Private Securities Litigation Act of 1995:
 This press release contains certain forward-looking statements that are
 subject to various risks and uncertainties that could cause actual results to
 differ materially. These include general economic conditions, competition,
 consumer apparel and footwear buying trends, and political and economic
 conditions in China and Brazil, which are significant footwear sourcing
 countries.  Brown Shoe's reports to the Securities and Exchange Commission
 contain detailed information relating to such factors.
     Brown Shoe press releases are available by fax through PR Newswire's
 Company News On-Call fax service at 800-758-5804, extension 109435. Brown Shoe
 information also is available on the Company's web site at
 http://www.brownshoe.com.
 
 SOURCE  Brown Shoe Company, Inc.