BRW LeGrand Captures Four Communicator Awards; Denver PR Firm Recognized for National Excellence in Media Placements

Apr 12, 2001, 01:00 ET from BRW LeGrand

    DENVER, April 12 /PRNewswire/ -- BRW LeGrand, a Denver-based public
 relations firm ranked in the top 13 percent of national PR firms, learned
 today it has won four 2001 Communicator Awards for entries in the
 publicity/newspaper category, the publicity/magazine category, the
 video/film/multi-media/other category and the publicity campaign category.
     "Because these entries are judged by fellow public relations
 professionals, these awards demonstrate that we are thought of as leaders and
 innovators in the public relations field," said DeeDee LeGrand, BRW LeGrand
 president and co-founder.  "Our staff's dedication to produce solid results
 has really paid off, and we are thrilled our hard work has been recognized by
 our peers."
     BRW LeGrand received three Awards of Distinction.  The first award
 recognized its Leanin' Tree submission, "Second Hottest Greeting Card Lines,"
 in the publicity/newspaper placement category.  Leanin' Tree is America's
 leading fine art greeting card company based in Boulder, Colo.  The second
 award was for its "Cover Story in BioTech International" entry for Applied
 Precision Inc. in the publicity/magazine placement category.  Applied
 Precision develops measurement, analysis and process-control systems for
 biomedical and biotechnology research and analysis, as well as for
 semiconductor test, assembly and packaging.  The firm also was recognized for
 its "E-Pitch Catches Media Attention" entry for Cold Stone Creamery in the
 video/film/multi-media/other category.  Cold Stone Creamery is a national ice
 cream franchiser based in Scottsdale, Ariz.
     BRW LeGrand also won an honorable mention award for its "Looking Glass
 Partners with MatchLogic" entry in the publicity campaign category.  Looking
 Glass is a marketing strategies company that helps businesses understand and
 communicate more effectively with customers and prospects.  Through the use of
 Cohorts(R), its household-based segmentation system, Looking Glass creates an
 accurate reflection of distinct customer groups and then illustrates how the
 Cohorts system can precisely target individual households with the appropriate
 messages.
     The Communicator Awards are given by the national Communicator Awards
 organization that recognizes outstanding work in the communications field.
 Entries are judged by industry professionals based on talent exceeding high
 standards of excellence and whose work serves as a benchmark for the industry.
 
     ABOUT BRW LeGrand
     BRW LeGrand (www.brwlegrand.com) is one of Denver's largest PR firms and
 was ranked in the top 13 percent of public relations firms in the United
 States by PR Week in July 2000.  The firm offers a goal-driven approach to
 business communications that builds and protects shareholder value.  BRW
 LeGrand represents companies in fast growth sectors of technology, healthcare
 and high-growth corporate sectors.
 
 

SOURCE BRW LeGrand
    DENVER, April 12 /PRNewswire/ -- BRW LeGrand, a Denver-based public
 relations firm ranked in the top 13 percent of national PR firms, learned
 today it has won four 2001 Communicator Awards for entries in the
 publicity/newspaper category, the publicity/magazine category, the
 video/film/multi-media/other category and the publicity campaign category.
     "Because these entries are judged by fellow public relations
 professionals, these awards demonstrate that we are thought of as leaders and
 innovators in the public relations field," said DeeDee LeGrand, BRW LeGrand
 president and co-founder.  "Our staff's dedication to produce solid results
 has really paid off, and we are thrilled our hard work has been recognized by
 our peers."
     BRW LeGrand received three Awards of Distinction.  The first award
 recognized its Leanin' Tree submission, "Second Hottest Greeting Card Lines,"
 in the publicity/newspaper placement category.  Leanin' Tree is America's
 leading fine art greeting card company based in Boulder, Colo.  The second
 award was for its "Cover Story in BioTech International" entry for Applied
 Precision Inc. in the publicity/magazine placement category.  Applied
 Precision develops measurement, analysis and process-control systems for
 biomedical and biotechnology research and analysis, as well as for
 semiconductor test, assembly and packaging.  The firm also was recognized for
 its "E-Pitch Catches Media Attention" entry for Cold Stone Creamery in the
 video/film/multi-media/other category.  Cold Stone Creamery is a national ice
 cream franchiser based in Scottsdale, Ariz.
     BRW LeGrand also won an honorable mention award for its "Looking Glass
 Partners with MatchLogic" entry in the publicity campaign category.  Looking
 Glass is a marketing strategies company that helps businesses understand and
 communicate more effectively with customers and prospects.  Through the use of
 Cohorts(R), its household-based segmentation system, Looking Glass creates an
 accurate reflection of distinct customer groups and then illustrates how the
 Cohorts system can precisely target individual households with the appropriate
 messages.
     The Communicator Awards are given by the national Communicator Awards
 organization that recognizes outstanding work in the communications field.
 Entries are judged by industry professionals based on talent exceeding high
 standards of excellence and whose work serves as a benchmark for the industry.
 
     ABOUT BRW LeGrand
     BRW LeGrand (www.brwlegrand.com) is one of Denver's largest PR firms and
 was ranked in the top 13 percent of public relations firms in the United
 States by PR Week in July 2000.  The firm offers a goal-driven approach to
 business communications that builds and protects shareholder value.  BRW
 LeGrand represents companies in fast growth sectors of technology, healthcare
 and high-growth corporate sectors.
 
 SOURCE  BRW LeGrand