BtoB Magazine Announces 2nd Annual Media Power 50

Magazine Ranks The Wall Street Journal, Business Week, 'Money Line' and

CNET.com Among Top Business-to-Business Advertising Venues



Apr 30, 2001, 01:00 ET from BtoB

    NEW YORK, April 30 /PRNewswire/ -- With the bear market putting the
 squeeze on advertising budgets, it has become critical for marketers and media
 buyers to be especially selective when choosing where to place their marketing
 messages. BtoB magazine, Crain Communication Inc.'s publication for marketing
 and e-commerce strategists, has ranked the top media outlets in their 2nd
 Annual Media Power 50 issue.
     The editorial staff of BtoB studied hundreds of advertising venues and
 broke the list down to the very best in seven categories: newspapers, business
 publications, web sites, outdoor properties, vertical trade publications, IT
 magazines and television/radio programs.
 
     Out of Power 50, BtoB also chose the top 10 overall properties. They
 include:
     1.  The Wall Street Journal & WSJ.com -- The Wall Street Journal remains
         the gold standard for marketers wanting to reach an exclusive and
         extremely loyal business audience. This year, The Journal and WSJ.com,
         the largest paid subscription site on the Internet, combine to lead
         the list as the most powerful media outlet for b-to-b advertisers.
     2.  Business Week -- Considered to be part of the holy trinity of business
         publications with Fortune and Forbes, Business Week is a better value
         in a down market because of its strong b-to-b focus and coverage of
         technology.
     3.  CNN "Money Line News Hour" -- "Money Line News Hour" is seen by media
         buyers as the strongest TV venue due to its 254,000 household
         audience, made primarily of high-level business executives from
         substantial US companies.
     4.  CNET.com -- CNET.com provides top-rate technology news and data as
         well as a newsletter service with ten million subscribers, which makes
         it extremely attractive to advertisers aiming to reach technology
         buyers.
     5.  Captivate Network -- Captivate Network's idea of showing news
         highlights, stock updates and weather forecasts in office building
         elevators is a hit with advertisers. Ads running on the network reach
         a very captive business audience of approximately 950,000 daily.
     6.  CNBC "Business Day" -- With 15 hours of financial coverage daily,
         "Business Day" is favored by advertisers as a prime way to reach top
         management and investor audiences. Programs are viewed by 368,000
         households a day, and draws CEOs, COOs, and CFOs.
     7.  The Economist -- The Economist 's 158-year history and devoted
         readership make it a safe bet for advertisers in good times as well as
         bad.  The publication did not prematurely shift its editorial and
         advertising focus to the Web and was able to keep ad revenue steady
         while maintaining a global circulation of 762,000.
     8.  Information Week -- Reaching 100% of the Fortune 1000, it's no wonder
         Information Week garners so much advertising, particularly from IT
         giants. The publication has a circulation of 440,000 in North America,
         crossing the desks of IT executives, managers and staff.
     9.  TechTarget.com -- While CNET.com makes the list because it reaches a
         wide audience, Techtarget.com attracts advertisers because of its
         narrow approach. The portal slices the IT universe into 23 niche
         markets and hosts a Web site for each, reaching their 1.35 million
         registered users.
     10. Nation's Restaurant News -- Considered to be the 'must read' in the
         $400 billion food service business, Nation's Restaurant News is ideal
         for advertisers in the industry. Circulation is 87,000 decision makers
         and buyers of restaurant products and services.
 
     The complete Media Power 50 List can be viewed Monday morning on BtoB's
 Web site http://www.btobonline.com.
 
     BtoB is the only publication devoted exclusively to the intersection of
 business marketing and e-commerce.  BtoB publishes fortnightly to 60,000
 marketing champions and features breaking news, in-depth analysis of
 technology and trends, e-business case studies, exclusive data, reviews of
 marketing campaigns and real-world tips.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X39195951
 
 

SOURCE BtoB
    NEW YORK, April 30 /PRNewswire/ -- With the bear market putting the
 squeeze on advertising budgets, it has become critical for marketers and media
 buyers to be especially selective when choosing where to place their marketing
 messages. BtoB magazine, Crain Communication Inc.'s publication for marketing
 and e-commerce strategists, has ranked the top media outlets in their 2nd
 Annual Media Power 50 issue.
     The editorial staff of BtoB studied hundreds of advertising venues and
 broke the list down to the very best in seven categories: newspapers, business
 publications, web sites, outdoor properties, vertical trade publications, IT
 magazines and television/radio programs.
 
     Out of Power 50, BtoB also chose the top 10 overall properties. They
 include:
     1.  The Wall Street Journal & WSJ.com -- The Wall Street Journal remains
         the gold standard for marketers wanting to reach an exclusive and
         extremely loyal business audience. This year, The Journal and WSJ.com,
         the largest paid subscription site on the Internet, combine to lead
         the list as the most powerful media outlet for b-to-b advertisers.
     2.  Business Week -- Considered to be part of the holy trinity of business
         publications with Fortune and Forbes, Business Week is a better value
         in a down market because of its strong b-to-b focus and coverage of
         technology.
     3.  CNN "Money Line News Hour" -- "Money Line News Hour" is seen by media
         buyers as the strongest TV venue due to its 254,000 household
         audience, made primarily of high-level business executives from
         substantial US companies.
     4.  CNET.com -- CNET.com provides top-rate technology news and data as
         well as a newsletter service with ten million subscribers, which makes
         it extremely attractive to advertisers aiming to reach technology
         buyers.
     5.  Captivate Network -- Captivate Network's idea of showing news
         highlights, stock updates and weather forecasts in office building
         elevators is a hit with advertisers. Ads running on the network reach
         a very captive business audience of approximately 950,000 daily.
     6.  CNBC "Business Day" -- With 15 hours of financial coverage daily,
         "Business Day" is favored by advertisers as a prime way to reach top
         management and investor audiences. Programs are viewed by 368,000
         households a day, and draws CEOs, COOs, and CFOs.
     7.  The Economist -- The Economist 's 158-year history and devoted
         readership make it a safe bet for advertisers in good times as well as
         bad.  The publication did not prematurely shift its editorial and
         advertising focus to the Web and was able to keep ad revenue steady
         while maintaining a global circulation of 762,000.
     8.  Information Week -- Reaching 100% of the Fortune 1000, it's no wonder
         Information Week garners so much advertising, particularly from IT
         giants. The publication has a circulation of 440,000 in North America,
         crossing the desks of IT executives, managers and staff.
     9.  TechTarget.com -- While CNET.com makes the list because it reaches a
         wide audience, Techtarget.com attracts advertisers because of its
         narrow approach. The portal slices the IT universe into 23 niche
         markets and hosts a Web site for each, reaching their 1.35 million
         registered users.
     10. Nation's Restaurant News -- Considered to be the 'must read' in the
         $400 billion food service business, Nation's Restaurant News is ideal
         for advertisers in the industry. Circulation is 87,000 decision makers
         and buyers of restaurant products and services.
 
     The complete Media Power 50 List can be viewed Monday morning on BtoB's
 Web site http://www.btobonline.com.
 
     BtoB is the only publication devoted exclusively to the intersection of
 business marketing and e-commerce.  BtoB publishes fortnightly to 60,000
 marketing champions and features breaking news, in-depth analysis of
 technology and trends, e-business case studies, exclusive data, reviews of
 marketing campaigns and real-world tips.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X39195951
 
 SOURCE  BtoB