Budweiser injects more celebration into hockey's greatest moments - the goals

Feb 01, 2013, 09:25 ET from Labatt Breweries of Canada

Beginning Super Bowl Sunday, Budweiser Red LightsTM available for Canadians

TORONTO, Feb. 1, 2013 /CNW/ - Budweiser is set to elevate game time for die-hard Canadian hockey fans beginning this Super Bowl Sunday. The iconic goal light - the red beacon of celebration during every hockey game - has been re-invented by Budweiser and is now available for purchase†. Budweiser Red LightsTM are new, authentic-looking portable goal lights imbedded with technology that will sound off whenever a fan's favourite city scores a goal - making the at home viewing experience bigger and more action-packed for Canadians. Goals will never be the same!

"Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak - the moment a goal is scored," said Kyle Norrington, Brand Director, Budweiser. "While fans are at home enjoying the game with a cold Budweiser, we want to offer them a piece of the action and amp up goal celebrations. Budweiser developed the red lights specifically for Canadians to make hockey more fun and exciting for fans at home."

A combination of leading edge technology and innovation, the Budweiser Red Light ensures fans will never miss a goal. With a WIFI connection and the Budweiser Red Lights App - available for iPhone and Android users - the installation process is easy. Fans just need to select their city (or two or three!) and follow the simple instructions on the app. Hockey-obsessed Canadians can rest assured they'll know when their city has scored - the Budweiser Red Light's horn sounds and the red light flashes. Budweiser Red Lights also give fans a 'five-minute to game time' warning message.

The Budweiser Red Light campaign launches on Super Bowl Sunday with a 60-second television spot. Following this, fans can follow the story of Ron Kovacs - a new Budweiser character and the face of Budweiser Red Lights. Kovacs - a huge hockey fan - will install Budweiser Red Lights in the homes, offices, garages and dens of hockey fans throughout the season.

Fans can stay in touch with Ron via Twitter @BudRedLights and track their adventures on Facebook at www.facebook.com/budweisercanada

The perfect addition to hockey fans' home entertainment system, Budweiser Red Lights can be purchased† for $149 beginning February 3 at www.Budweiser.ca.

About Budweiser

Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. For more information, visit www.budweiser.ca or www.facebook.com/budweisercanada.

†Must be legal drinking age to purchase. Limited quantities available, while supplies last.  Details at www.Budweiser.ca.

Budweiser is not an official sponsor of the NHL™ or any other hockey league. This product is not licensed by, sponsored by, or otherwise associated with the National Hockey League™, any other hockey league, or any of their respective member teams.

Budweiser is not an official sponsor of the NHL.  This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League or its members.

SOURCE Labatt Breweries of Canada

Image with caption: "Budweiser Red Light (CNW Group/Labatt Breweries of Canada)". Image available at: http://photos.newswire.ca/images/download/20130201_C2391_PHOTO_EN_23197.jpg