Bug Labs Announces Pricing, Availability, and Other Details

DIY Gadgets Shipping in Q1 with Early Adopter and Educational Discounts



Jan 05, 2008, 00:00 ET from Bug Labs

    NEW YORK, Jan. 5 /PRNewswire/ -- Bug Labs has a lot to announce today,
 starting with the topic that gets the most questions: pricing. But, it is
 important to take a moment to introduce a new concept in pricing for
 consumer electronics devices: the Early Adopter Discount.
 
     Just as it sounds, the BUG Early Adopter Discount is going take a shift
 away from tradition, and actually reward the first wave of customers with a
 13% (or greater) discount on products for the first 60 days of sales.
 Retail pricing for the first run of products is as follows:
 
 
-- BUGbase -- $349 ($299 w/discount) -- LCD module -- $119 ($99 w/discount) -- GPS module -- $99 ($79 w/discount) -- Camera module -- $79 ($69 w/discount) -- Motion detector / Accelerometer -- $59 ($49 w/discount) There will be an additional discount to customers who purchase the base plus all four modules, which Bug Labs will announce on the 21st. In addition to the Early Adopter Discount, the company is announcing a second pricing program called BUG+EDU. BUG+EDU is a series of programs and promotions aimed at introducing BUG to the education market. Different programs will be established for primary, secondary, and post-secondary institutions, as well as for individual students. "We believe the BUG is a great platform for aspiring engineering students as well as kids who just like to tinker," said Peter Semmelhack, CEO and Founder of Bug Labs. "BUG+EDU will hopefully get more units into the hands of those who will really use their imagination to drive the next generation of cool gadgets." Also important, the Bug Labs online store will be open for business starting Monday, January 21st. At this point the company will begin taking pre-orders for the BUGbase and all four BUGmodules. Bug Labs will begin fulfilling orders on or before March 17th, and will ship based on the dates the orders were originally received. The initial rollout will only include domestic orders, but the company aims to fulfill internationally later in the year. Lastly, because the company wants to encourage users to make the most of their BUG, Bug Labs is also announcing the Von Hippel module, a new addition to the collection of BUGmodules. Named after MIT professor and "Democratizing Innovation" author Eric Von Hippel, the Von Hippel BUGmodule adds an interface of inputs and outputs to the BUG, allowing users to "hack" their BUG even further. Professor Von Hippel's book was a big inspiration for the foundation of Bug Labs. Final pricing and timing for the Von Hippel BUGmodule is not yet set, but we are targeting the first quarter as well. About Bug Labs Bug Labs is a new kind of technology company that puts the power to create in the hands of its users. The company produces BUG, a set of functional modules that snap together to build any gadget imaginable. It's called Community Electronics as BUG enables anyone to build, program and share innovative devices. Virtually any kind of gadget, including traditional consumer electronics products or brand new categories, can be built using BUG.
The company was founded in April, 2006, and is headquartered in New York City.
Contact Mehrshad Mansouri Bug Labs mehrshad@buglabs.net +1-415-680-3990 Jeremy Toeman Bug Labs jeremy@buglabs.net +1-415-680-3990

SOURCE Bug Labs
    NEW YORK, Jan. 5 /PRNewswire/ -- Bug Labs has a lot to announce today,
 starting with the topic that gets the most questions: pricing. But, it is
 important to take a moment to introduce a new concept in pricing for
 consumer electronics devices: the Early Adopter Discount.
 
     Just as it sounds, the BUG Early Adopter Discount is going take a shift
 away from tradition, and actually reward the first wave of customers with a
 13% (or greater) discount on products for the first 60 days of sales.
 Retail pricing for the first run of products is as follows:
 
 
-- BUGbase -- $349 ($299 w/discount) -- LCD module -- $119 ($99 w/discount) -- GPS module -- $99 ($79 w/discount) -- Camera module -- $79 ($69 w/discount) -- Motion detector / Accelerometer -- $59 ($49 w/discount) There will be an additional discount to customers who purchase the base plus all four modules, which Bug Labs will announce on the 21st. In addition to the Early Adopter Discount, the company is announcing a second pricing program called BUG+EDU. BUG+EDU is a series of programs and promotions aimed at introducing BUG to the education market. Different programs will be established for primary, secondary, and post-secondary institutions, as well as for individual students. "We believe the BUG is a great platform for aspiring engineering students as well as kids who just like to tinker," said Peter Semmelhack, CEO and Founder of Bug Labs. "BUG+EDU will hopefully get more units into the hands of those who will really use their imagination to drive the next generation of cool gadgets." Also important, the Bug Labs online store will be open for business starting Monday, January 21st. At this point the company will begin taking pre-orders for the BUGbase and all four BUGmodules. Bug Labs will begin fulfilling orders on or before March 17th, and will ship based on the dates the orders were originally received. The initial rollout will only include domestic orders, but the company aims to fulfill internationally later in the year. Lastly, because the company wants to encourage users to make the most of their BUG, Bug Labs is also announcing the Von Hippel module, a new addition to the collection of BUGmodules. Named after MIT professor and "Democratizing Innovation" author Eric Von Hippel, the Von Hippel BUGmodule adds an interface of inputs and outputs to the BUG, allowing users to "hack" their BUG even further. Professor Von Hippel's book was a big inspiration for the foundation of Bug Labs. Final pricing and timing for the Von Hippel BUGmodule is not yet set, but we are targeting the first quarter as well. About Bug Labs Bug Labs is a new kind of technology company that puts the power to create in the hands of its users. The company produces BUG, a set of functional modules that snap together to build any gadget imaginable. It's called Community Electronics as BUG enables anyone to build, program and share innovative devices. Virtually any kind of gadget, including traditional consumer electronics products or brand new categories, can be built using BUG.
The company was founded in April, 2006, and is headquartered in New York City.
Contact Mehrshad Mansouri Bug Labs mehrshad@buglabs.net +1-415-680-3990 Jeremy Toeman Bug Labs jeremy@buglabs.net +1-415-680-3990 SOURCE Bug Labs